Should I ship an LGBTQ+ game?
LGBTQ+
Of 947 developers who shipped an LGBTQ+ game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,330 more are announced, ×2.4 for every developer who shipped in the last year.
Verdict: poor odds, for a 2 / 10 build.
The middle developer here made $6.3k, ×53 the market's $120 for a 2 / 10 build, and 3 in 10 made under $1.4k; 1 in 20 cleared $1.1M, ×9374 the market median. Revenue is flat on the market; 1,330 games are announced against 558 developers who shipped in the last year.
| Bottom 30% | $1.3k (exactly $1,349) |
|---|---|
| Median | $6.3k (exactly $6,300) |
| Top 25% | $47k (exactly $46,784) |
| Top 5% | $1.1M (exactly $1,115,554) |
| Developers, 2 yr | 947 |
| Released games | 4,063 |
| Announced | 1,330 |
| Effort | 2 / 10 |
| AI-buildability | High |
| Typical price | $8.90 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 25% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
- LGBTQ+
- effort 2 / 10 · high · effort 2 sits in the high band
What it takes
- Effort
- 2 / 10 · static 2D art, simple logic
- Price point
- $8.90 typical · top 25% priced $24.99 or above
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $8.90.
The top 10 games average 89% positive over 794,267 reviews.
What kills games here
3 in 10 developers made under $1.4k. 7 in 10 of the 703 games released 1 to 2 years ago have fewer than 100 reviews. 1,330 games are announced against 558 developers who shipped in the last year, ×2.4 per shipper.
All pairs with LGBTQ+
- Metroidvania + LGBTQ+ Poor odds $12k
- Walking Simulator + LGBTQ+ Poor odds $11k
- Word Game + LGBTQ+ Poor odds $11k
- Deckbuilding + LGBTQ+ Poor odds $10k
- Otome + LGBTQ+ Poor odds $9.9k
- Choices Matter + LGBTQ+ Poor odds $9.8k
- Exploration + LGBTQ+ Poor odds $9.8k
- Turn-Based Tactics + LGBTQ+ Poor odds $9.4k
- RPG + LGBTQ+ Poor odds $8.7k
- 3D Platformer + LGBTQ+ Poor odds $8.2k
- Dynamic Narration + LGBTQ+ Poor odds $8.2k
- Card Game + LGBTQ+ Poor odds $8.1k
- Card Battler + LGBTQ+ Poor odds $8.1k
- Choose Your Own Adventure + LGBTQ+ Poor odds $7.8k
- Turn-Based Combat + LGBTQ+ Poor odds $7.3k
- Tactical RPG + LGBTQ+ Poor odds $7.3k
- Platformer + LGBTQ+ Poor odds $7.2k
- Shooter + LGBTQ+ Poor odds $7.0k
- Action Roguelike + LGBTQ+ Poor odds $6.7k
- Strategy RPG + LGBTQ+ Poor odds $6.7k
- Party-Based RPG + LGBTQ+ Poor odds $6.5k
- PvP + LGBTQ+ Poor odds $6.3k
- Multiple Endings + LGBTQ+ Poor odds $6.3k
- Visual Novel + LGBTQ+ Poor odds $5.9k
- Dungeon Crawler + LGBTQ+ Poor odds $5.8k
- JRPG + LGBTQ+ Poor odds $5.1k
- Interactive Fiction + LGBTQ+ Poor odds $4.9k
- PvE + LGBTQ+ Poor odds $4.7k
- Score Attack + LGBTQ+ Poor odds $3.9k
- Point & Click + LGBTQ+ Poor odds $3.1k
- Bullet Hell + LGBTQ+ Poor odds $3.0k
- CRPG + LGBTQ+ Poor odds $2.9k
- Creature Collector + LGBTQ+ Poor odds $2.9k
- Shoot 'Em Up + LGBTQ+ Poor odds $2.2k
- Puzzle + LGBTQ+ Poor odds $1.9k
- 2D Platformer + LGBTQ+ Poor odds $1.7k
- Puzzle Platformer + LGBTQ+ Poor odds $1.7k
- Incremental + LGBTQ+ Poor odds $1.3k
- Collectathon + LGBTQ+ Poor odds $1.2k
- Local Multiplayer + LGBTQ+ Dead $31k
- Turn-Based + LGBTQ+ Dead $27k
- Souls-like + LGBTQ+ Dead $23k
- Precision Platformer + LGBTQ+ Dead $17k
- Third-Person Shooter + LGBTQ+ Dead $8.2k
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Cyberpunk 2077 | older | $59.99 | 883,400 87% | 27M | $1.6B (exactly $1,589,854,980) | CD PROJEKT RED |
| | Baldur's Gate 3 | older | $59.99 | 755,010 96% | 23M | $1.4B (exactly $1,358,791,497) | Larian Studios |
| | Dead by Daylight | older | $19.99 | 685,423 78% | 21M | $411M (exactly $411,048,173) | Behaviour Interactive Inc. |
| | Kingdom Come: Deliverance II | $59.99 | 144,558 93% | 4.3M | $260M (exactly $260,161,033) | Warhorse Studios | |
| | Hades | older | $24.99 | 285,748 97% | 8.6M | $214M (exactly $214,225,276) | Supergiant Games |
| | Dispatch | $29.99 | 174,624 97% | 5.2M | $157M (exactly $157,109,213) | AdHoc Studio | |
| | Borderlands 4 | $69.99 | 57,874 59% | 1.7M | $122M (exactly $121,518,038) | Gearbox Software | |
| | Hades II | $29.99 | 114,419 95% | 3.4M | $103M (exactly $102,942,774) | Supergiant Games | |
| | DELTARUNE | $24.99 | 124,894 98% | 3.7M | $94M (exactly $93,633,032) | tobyfox | |
| | Celeste | older | $19.99 | 132,072 97% | 4.0M | $79M (exactly $79,203,578) | Maddy Makes Games Inc., Extremely OK Ga… (Maddy Makes Games Inc., Extremely OK Games, Ltd.) |
| | Dragon Age™: The Veilguard | $59.99 | 41,393 67% | 1.2M | $74M (exactly $74,494,982) | BioWare | |
| | Marvel's Spider-Man 2 | $59.99 | 33,433 83% | 1.0M | $60M (exactly $60,169,370) | Insomniac Games, Nixxes Software | |
| | God of War Ragnarök | $59.99 | 32,502 89% | 975k | $58M (exactly $58,493,849) | Santa Monica Studio, Jetpack Interactive | |
| | Marathon | $39.99 | 44,919 81% | 1.3M | $54M (exactly $53,889,324) | Bungie | |
| | NBA 2K26 | $69.99 | 25,651 66% | 770k | $54M (exactly $53,859,405) | Visual Concepts |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.