Should I ship an LGBTQ+ game?
LGBTQ+
Of 947 developers who shipped an LGBTQ+ game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,330 more are announced, ×2.4 for every developer who shipped in the last year.
Verdict: poor odds, for a 2 / 10 build.
The middle developer here made $6.3k, ×53 the market's $120 for a 2 / 10 build, and 3 in 10 made under $1.4k; 1 in 20 cleared $1.1M, ×9374 the market median. Revenue is flat on the market; 1,330 games are announced against 558 developers who shipped in the last year.
| Bottom 30% | $1.3k (exactly $1,349) |
|---|---|
| Median | $6.3k (exactly $6,300) |
| Top 25% | $47k (exactly $46,784) |
| Top 5% | $1.1M (exactly $1,115,554) |
| Developers, 2 yr | 947 |
| Released games | 4,063 |
| Announced | 1,330 |
| Effort | 2 / 10 |
| AI-buildability | High |
| Typical price | $8.90 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 25% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
- LGBTQ+
- effort 2 / 10 · high · effort 2 sits in the high band
What it takes
- Effort
- 2 / 10 · static 2D art, simple logic
- Price point
- $8.90 typical · top 25% priced $24.99 or above
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $8.90.
The top 10 games average 89% positive over 794,267 reviews.
What kills games here
3 in 10 developers made under $1.4k. 7 in 10 of the 703 games released 1 to 2 years ago have fewer than 100 reviews. 1,330 games are announced against 558 developers who shipped in the last year, ×2.4 per shipper.
All pairs with LGBTQ+
No pair with LGBTQ+ has 25 games yet.
Comparable games
Cyberpunk 2077 2020 · $1.6B 
Baldur's Gate 3 2023 · $1.4B 
Dead by Daylight 2016 · $411M 
Kingdom Come: Deliverance II 2025 · $260M 
Hades 2020 · $214M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Cyberpunk 2077 | older | $59.99 | 883,400 87% | 27M | $1.6B (exactly $1,589,854,980) | CD PROJEKT RED |
| | Baldur's Gate 3 | older | $59.99 | 755,010 96% | 23M | $1.4B (exactly $1,358,791,497) | Larian Studios |
| | Dead by Daylight | older | $19.99 | 685,423 78% | 21M | $411M (exactly $411,048,173) | Behaviour Interactive Inc. |
| | Kingdom Come: Deliverance II | $59.99 | 144,558 93% | 4.3M | $260M (exactly $260,161,033) | Warhorse Studios | |
| | Hades | older | $24.99 | 285,748 97% | 8.6M | $214M (exactly $214,225,276) | Supergiant Games |
 | Dispatch | $29.99 | 174,624 97% | 5.2M | $157M (exactly $157,109,213) | AdHoc Studio | |
 | Borderlands 4 | $69.99 | 57,874 59% | 1.7M | $122M (exactly $121,518,038) | Gearbox Software | |
 | Hades II | $29.99 | 114,419 95% | 3.4M | $103M (exactly $102,942,774) | Supergiant Games | |
 | DELTARUNE | $24.99 | 124,894 98% | 3.7M | $94M (exactly $93,633,032) | tobyfox | |
 | Celeste | older | $19.99 | 132,072 97% | 4.0M | $79M (exactly $79,203,578) | Maddy Makes Games Inc., Extremely OK Ga… (Maddy Makes Games Inc., Extremely OK Games, Ltd.) |
 | Dragon Age™: The Veilguard | $59.99 | 41,393 67% | 1.2M | $74M (exactly $74,494,982) | BioWare | |
 | Marvel's Spider-Man 2 | $59.99 | 33,433 83% | 1.0M | $60M (exactly $60,169,370) | Insomniac Games, Nixxes Software | |
 | God of War Ragnarök | $59.99 | 32,502 89% | 975k | $58M (exactly $58,493,849) | Santa Monica Studio, Jetpack Interactive | |
 | Marathon | $39.99 | 44,919 81% | 1.3M | $54M (exactly $53,889,324) | Bungie | |
 | NBA 2K26 | $69.99 | 25,651 66% | 770k | $54M (exactly $53,859,405) | Visual Concepts |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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