Should I ship a Shooter?
Shooter
Of 3,631 developers who shipped a Shooter in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 6,227 more are announced, ×3.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $630, level with the market's $630 for a 6 / 10 build, and 3 in 10 made under $150; 1 in 20 cleared $480k, ×768 the market median. Revenue is up 10% on the market; 6,227 games are announced against 2,040 developers who shipped in the last year.
| Bottom 30% | $150 (exactly $150) |
|---|---|
| Median | $629 (exactly $629) |
| Top 25% | $6.3k (exactly $6,290) |
| Top 5% | $482k (exactly $482,483) |
| Developers, 2 yr | 3,631 |
| Released games | 13,775 |
| Announced | 6,227 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 10% on the market, supply 20% more developers than the period before.
Free games: 16%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Shooter
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Shooter
- Price point
- $5.99 typical · top 25% priced $19.99 or above
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $5.99.
The top 10 games average 80% positive over 1,476,131 reviews.
What kills games here
3 in 10 developers made under $150. 8 in 10 of the 2,152 games released 1 to 2 years ago have fewer than 100 reviews. 6,227 games are announced against 2,040 developers who shipped in the last year, ×3.1 per shipper.
All pairs with Shooter
- Shooter + Vampires Fair $1.3k
- Shooter + Snow Fair $570
- Shooter + Capitalism Poor odds $11k
- Shooter + Transhumanism Poor odds $10k
- Shooter + Martial Arts Poor odds $8.2k
- Shooter + LGBTQ+ Poor odds $7.0k
- Shooter + Dinosaurs Poor odds $6.7k
- Shooter + Cold War Poor odds $6.4k
- Shooter + World War I Poor odds $6.4k
- Shooter + Faith Poor odds $4.8k
- Shooter + Romance Poor odds $4.3k
- Shooter + Female Protagonist Poor odds $4.1k
- Shooter + Lovecraftian Poor odds $4.1k
- Shooter + Mechs Poor odds $3.5k
- Shooter + Historical Poor odds $3.3k
- Shooter + Music Poor odds $3.1k
- Shooter + Assassins Poor odds $2.9k
- Shooter + Steampunk Poor odds $2.9k
- Shooter + Psychological Horror Poor odds $2.4k
- Shooter + Time Travel Poor odds $2.4k
- Shooter + Noir Poor odds $2.2k
- Shooter + Horror Poor odds $1.8k
- Shooter + Dystopian Poor odds $1.8k
- Shooter + Mythology Poor odds $1.6k
- Shooter + Spaceships Poor odds $1.5k
- Shooter + Cyberpunk Poor odds $1.5k
- Shooter + Trains Poor odds $1.5k
- Shooter + Psychological Poor odds $1.4k
- Shooter + Gothic Poor odds $1.4k
- Shooter + Alternate History Poor odds $1.4k
- Shooter + Supernatural Poor odds $1.3k
- Shooter + World War II Poor odds $1.3k
- Shooter + Superhero Poor odds $1.3k
- Shooter + Detective Poor odds $1.3k
- Shooter + Post-apocalyptic Poor odds $1.2k
- Shooter + Robots Poor odds $1.2k
- Shooter + Thriller Poor odds $1.2k
- Shooter + Cats Poor odds $1.2k
- Shooter + Demons Poor odds $1.1k
- Shooter + Crime Poor odds $1.0k
- Shooter + Underwater Poor odds $959
- Shooter + War Poor odds $901
- Shooter + Modern Poor odds $898
- Shooter + Artificial Intelligence Poor odds $839
- Shooter + Military Poor odds $838
- Shooter + Dark Fantasy Poor odds $838
- Shooter + Zombies Poor odds $750
- Shooter + Werewolves Poor odds $748
- Shooter + Mystery Poor odds $719
- Shooter + Medieval Poor odds $719
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Red Dead Redemption 2 | older | $59.99 | 846,270 92% | 25M | $1.5B (exactly $1,523,032,119) | Rockstar Games |
| | Rust | older | $39.99 | 1,167,920 87% | 35M | $1.4B (exactly $1,401,153,624) | Facepunch Studios |
| | HELLDIVERS™ 2 | older | $39.99 | 838,901 76% | 25M | $1.0B (exactly $1,006,429,530) | Arrowhead Game Studios |
| | Battlefield™ 6 | $69.99 | 295,442 63% | 8.9M | $620M (exactly $620,339,567) | Battlefield Studios | |
| | DayZ | older | $49.99 | 387,850 78% | 12M | $582M (exactly $581,658,645) | Bohemia Interactive |
| | Battlefield™ 2042 | older | $59.99 | 260,308 49% | 7.8M | $468M (exactly $468,476,308) | DICE |
| | Ready or Not | older | $49.99 | 265,219 79% | 8.0M | $398M (exactly $397,748,934) | VOID Interactive |
| | ARC Raiders | $39.99 | 299,346 82% | 9.0M | $359M (exactly $359,125,396) | Embark Studios | |
| | Battlefield™ V | older | $49.99 | 236,709 70% | 7.1M | $355M (exactly $354,992,487) | DICE |
| | Garry's Mod | older | $9.99 | 1,093,131 96% | 33M | $328M (exactly $327,611,361) | Facepunch Studios |
| | S.T.A.L.K.E.R. 2: Heart of Chornobyl | $59.99 | 106,592 81% | 3.2M | $192M (exactly $191,833,622) | GSC Game World | |
| | Grand Theft Auto V Enhanced | $29.99 | 210,784 83% | 6.3M | $190M (exactly $189,642,365) | Rockstar North | |
| | Schedule I | · EA | $19.99 | 288,939 97% | 8.7M | $173M (exactly $173,276,718) | TVGS |
| | Escape from Tarkov | $49.99 | 55,824 49% | 1.7M | $84M (exactly $83,719,253) | Battlestate Games | |
| | WARDOGS | · EA | $39.99 | 58,250 81% | 1.7M | $70M (exactly $69,882,525) | BULKHEAD |
| | Marathon | $39.99 | 44,919 81% | 1.3M | $54M (exactly $53,889,324) | Bungie | |
| | DOOM: The Dark Ages | $49.99 | 32,209 88% | 966k | $48M (exactly $48,303,837) | id Software | |
| | Escape From Duckov | $17.99 | 83,826 85% | 2.5M | $45M (exactly $45,240,892) | Team Soda |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.