Do I ship it?

GamesShooterShooter + Zombies

Specimen · observed

Should I ship a Zombie Shooter?

Shooter + Zombies

Of 508 developers who shipped a Zombie Shooter in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 702 more are announced, ×2.8 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $750, ×1.2 the market's $630 for a 6 / 10 build, and 3 in 10 made under $180; 1 in 20 cleared $410k, ×661 the market median. Revenue is up 150% on the market; 702 games are announced against 249 developers who shipped in the last year.

Deciding numbers: median 1.2 times the market baseline, revenue up 150% on the market, 702 announced, ×2.8 per developer who shipped in the last year.
Nobody has said they are building this yet.
Shooter + Zombies
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 508
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $899 → $1.3k → $1.2k → $989 → $539 → $1.2k → $599 (still earning) → $898 (still earning)
The last cohort is still earning.
Outcomes for Shooter + Zombies: Plate 1 · outcomes, 2 yr, n = 508
Bottom 30% $179 (exactly $179)
Median $750 (exactly $750)
Top 25% $6.0k (exactly $5,994)
Top 5% $415k (exactly $414,992)
Developers, 2 yr 508
Released games 1,718
Announced 702
Effort 6 / 10
AI-buildability Medium
Typical price $5.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 150% on the market, supply as many developers as the period before.

Free games: 14%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Shooter
effort 6 / 10 · medium · effort 6 sits in the medium band
Zombies
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Shooter; 5 in 10 of the top 25% also carry Action, Adventure, FPS
Price point
$5.99 typical · top 25% priced $17.99 or above
Art
3 in 10 of the top 25% ship with 3D, First-Person, Atmospheric
Plate 4 · demand

Why players buy here

The top 25% priced at $17.99 or above; the middle game at $5.99.

The top 10 games average 73% positive over 149,766 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $180, median $750, 1 in 4 over $5.9k, 1 in 20 over $410k.

3 in 10 developers made under $180. 9 in 10 of the 297 games released 1 to 2 years ago have fewer than 100 reviews. 702 games are announced against 249 developers who shipped in the last year, ×2.8 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Shooter with a different setting or mood, ranked by verdict then median.

  1. + Dating SimFair23 devs · median $9.8k · 17 announced
  2. + CollectathonFair69 devs · median $1.4k · 64 announced
  3. + VampiresFair38 devs · median $1.3k · 41 announced
  4. + Walking SimulatorFair68 devs · median $1.2k · 62 announced
  5. + IdlerFair70 devs · median $836 · 59 announced
  6. + Match 3Fair15 devs · median $719 · 5 announced
  7. + SnowFair22 devs · median $570 · 23 announced
  8. + Boss RushFair16 devs · median $537 · 20 announced
  9. + IncrementalFair85 devs · median $479 · 88 announced
  10. + ArcadeLong shot1,151 devs · median $419 · 1,332 announced
  11. + Score AttackLong shot372 devs · median $300 · 352 announced
  12. + Open World Survival CraftPoor odds25 devs · median $139k · 45 announced

All 229 pairs on the Shooter page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
DayZ older $49.99 387,850 78% 12M $582M (exactly $581,658,645) Bohemia Interactive
Call of Duty®: Black Ops III older $59.99 157,694 88% 4.7M $284M (exactly $283,801,892) Treyarch, Aspyr (Mac)
Left 4 Dead 2 older $9.99 816,316 97% 24M $245M (exactly $244,649,905) Valve
Hunt: Showdown 1896 older $29.99 213,023 74% 6.4M $192M (exactly $191,656,793) Crytek
Resident Evil 2 older $39.99 156,065 97% 4.7M $187M (exactly $187,231,180) CAPCOM Co., Ltd.
Half-Life: Alyx older $59.99 93,001 98% 2.8M $167M (exactly $167,373,900) Valve
Warhammer 40,000: Darktide older $39.99 108,477 72% 3.3M $130M (exactly $130,139,857) Fatshark
The Last of Us™ Part I older $59.99 65,259 85% 2.0M $117M (exactly $117,446,622) Naughty Dog LLC, Iron Galaxy Studios
Back 4 Blood older $59.99 55,160 69% 1.7M $99M (exactly $99,271,452) Turtle Rock Studios
DOOM older $19.99 155,340 95% 4.7M $93M (exactly $93,157,398) id Software
Red Dead Redemption $49.99 20,294 92% 609k $30M (exactly $30,434,912) Rockstar Games, Double Eleven
Call of Duty®: Black Ops 6 $69.99 14,063 44% 422k $30M (exactly $29,528,081) Treyarch, Raven Software, Beenox, High… (Treyarch, Raven Software, Beenox, High Moon Studios, Activision Shanghai, Sledgehammer Games, Infinity Ward, Demonware)
Pavlov $24.99 37,865 88% 1.1M $28M (exactly $28,387,390) Vankrupt Games
Killing Floor 3 $39.99 16,493 46% 495k $20M (exactly $19,786,652) Tripwire Interactive
No More Room in Hell 2 $29.99 16,725 62% 502k $15M (exactly $15,047,482) Torn Banner Studios
Deadzone: Rogue $24.99 15,041 82% 451k $11M (exactly $11,276,238) Prophecy Games
Call of Duty®: Black Ops 7 $69.99 4,344 37% 130k $9.1M (exactly $9,121,097) Treyarch, Raven Software, Beenox, High… (Treyarch, Raven Software, Beenox, High Moon Studios, Sledgehammer Games, Infinity Ward, Activision Shanghai, Demonware)
John Carpenter's Toxic Commando $39.99 6,274 72% 188k $7.5M (exactly $7,526,918) Saber Interactive
The Killing Antidote · EA $29.99 7,512 88% 225k $6.8M (exactly $6,758,546) MetalStar Studio
HumanitZ $19.99 11,155 74% 335k $6.7M (exactly $6,689,653) Yodubzz Studios

Estimates: copies = reviews × 30, gross = copies × list price.