Do I ship it?

GamesShooterShooter + Cold War

Specimen · observed

Should I ship a Cold-War Shooter?

Shooter + Cold War

Of 28 developers who shipped a Cold-War Shooter in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 65 more are announced, ×3.8 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $6.4k, ×10 the market's $630 for a 6 / 10 build, and 3 in 10 made under $750; 1 in 20 cleared $2.7M, ×4317 the market median. Revenue is up 30% on the market; 65 games are announced against 17 developers who shipped in the last year.

Deciding numbers: median 10.3 times the market baseline, revenue up 30% on the market, 65 announced, ×3.8 per developer who shipped in the last year.
Nobody has said they are building this yet.
Shooter + Cold War
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 28
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $3.9k → $742 → $6.2k → $187k → $807 → $1.3k → $18k (still earning) → $10k (still earning)
The last cohort is still earning.
Outcomes for Shooter + Cold War: Plate 1 · outcomes, 2 yr, n = 28
Bottom 30% $748 (exactly $748)
Median $6.4k (exactly $6,442)
Top 25% $276k (exactly $276,462)
Top 5% $2.7M (exactly $2,710,796)
Developers, 2 yr 28
Released games 113
Announced 65
Effort 6 / 10
AI-buildability Medium
Typical price $7.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 30% on the market, supply 55% more developers than the period before.

Free games: 19%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Shooter
effort 6 / 10 · medium · effort 6 sits in the medium band
Cold War
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Shooter; 7 in 10 of the top 25% also carry Action, Action-Adventure, FPS
Price point
$7.99 typical · top 25% priced $29.99 or above
Art
7 in 10 of the top 25% ship with First-Person, Realistic
Plate 4 · demand

Why players buy here

The top 25% priced at $29.99 or above; the middle game at $7.99.

The top 10 games average 67% positive over 22,408 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $750, median $6.4k, 1 in 4 over $270k, 1 in 20 over $2.7M.

3 in 10 developers made under $750. 6 in 10 of the 14 games released 1 to 2 years ago have fewer than 100 reviews. 65 games are announced against 17 developers who shipped in the last year, ×3.8 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Shooter with a different setting or mood, ranked by verdict then median.

  1. + Dating SimFair23 devs · median $9.8k · 17 announced
  2. + CollectathonFair69 devs · median $1.4k · 64 announced
  3. + VampiresFair38 devs · median $1.3k · 41 announced
  4. + Walking SimulatorFair68 devs · median $1.2k · 62 announced
  5. + IdlerFair70 devs · median $836 · 59 announced
  6. + Match 3Fair15 devs · median $719 · 5 announced
  7. + SnowFair22 devs · median $570 · 23 announced
  8. + Boss RushFair16 devs · median $537 · 20 announced
  9. + IncrementalFair85 devs · median $479 · 88 announced
  10. + ArcadeLong shot1,151 devs · median $419 · 1,332 announced
  11. + Score AttackLong shot372 devs · median $300 · 352 announced
  12. + Open World Survival CraftPoor odds25 devs · median $139k · 45 announced

All 229 pairs on the Shooter page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Arma Reforger older $39.99 51,613 80% 1.5M $62M (exactly $61,920,116) Bohemia Interactive
Call of Duty®: Black Ops Cold War older $59.99 21,955 79% 659k $40M (exactly $39,512,414) Treyarch, Raven Software, High Moon Stu… (Treyarch, Raven Software, High Moon Studios, Beenox, Activision Shanghai, Sledgehammer Games)
Call of Duty®: Black Ops older $39.99 22,244 91% 667k $27M (exactly $26,686,127) Treyarch
Hell Let Loose: Vietnam $39.99 10,702 61% 321k $13M (exactly $12,839,189) Expression Games
METAL GEAR SOLID V: GROUND ZEROES older $19.99 13,535 84% 406k $8.1M (exactly $8,116,939) KONAMI
Gunner, HEAT, PC! · EA older $29.99 7,603 91% 228k $6.8M (exactly $6,840,419) Radian Simulations LLC
The Bureau: XCOM Declassified older $19.99 4,857 67% 146k $2.9M (exactly $2,912,743) 2K Marin
Metro Awakening $29.99 3,013 73% 90k $2.7M (exactly $2,710,796) Vertigo Games
Wild Assault $14.99 3,861 68% 116k $1.7M (exactly $1,736,292) Combat Cat Studio
Freedom Fighters older $14.99 2,574 94% 77k $1.2M (exactly $1,157,528) IO Interactive A/S
'83 · EA $29.99 1,228 65% 37k $1.1M (exactly $1,104,832) Blue Dot Games
Vietnam War · EA $14.99 1,704 84% 51k $766k (exactly $766,289) Thorium Game Lab
Scavland · EA $19.99 800 81% 24k $480k (exactly $479,760) NoShadow
Kvark $19.99 461 86% 14k $276k (exactly $276,462) Latest Past, Perun Creative
Metal Thunder · EA $10.99 567 76% 17k $187k (exactly $186,940) Dumbbell Games
Source Code $19.99 33 60% 990 $20k (exactly $19,790) Blitzball.Inc
Red Tears: Angola · EA $14.99 39 84% 1.2k $18k (exactly $17,538) Arun Haines

Estimates: copies = reviews × 30, gross = copies × list price.