Should I ship a Mars game?
Mars
Of 79 developers who shipped a Mars game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 119 more are announced, ×3.2 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $630, level with the market's $630 for a 5 / 10 build, and 3 in 10 made under $150; 1 in 20 cleared $1.6M, ×2693 the market median. Revenue is up 800% on the market; 119 games are announced against 37 developers who shipped in the last year.
| Bottom 30% | $150 (exactly $150) |
|---|---|
| Median | $628 (exactly $628) |
| Top 25% | $6.3k (exactly $6,296) |
| Top 5% | $1.7M (exactly $1,691,422) |
| Developers, 2 yr | 79 |
| Released games | 295 |
| Announced | 119 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 800% on the market, supply 10% fewer developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Mars
- effort 5 / 10 · medium · effort 5 sits in the medium band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Price point
- $5.99 typical · top 25% priced $24.99 or above
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $5.99.
The top 10 games average 80% positive over 15,198 reviews.
What kills games here
3 in 10 developers made under $150. 9 in 10 of the 45 games released 1 to 2 years ago have fewer than 100 reviews. 119 games are announced against 37 developers who shipped in the last year, ×3.2 per shipper.
All pairs with Mars
- Open World + Mars Fair $2.2k
- Bullet Hell + Mars Fair $898
- Resource Management + Mars Poor odds $353k
- Base Building + Mars Poor odds $58k
- Colony Sim + Mars Poor odds $50k
- Building + Mars Poor odds $17k
- Sandbox + Mars Poor odds $17k
- Strategy + Mars Poor odds $11k
- PvE + Mars Poor odds $6.3k
- Immersive Sim + Mars Poor odds $5.4k
- Simulation + Mars Poor odds $2.5k
- Survival + Mars Poor odds $1.8k
- Exploration + Mars Poor odds $899
- Adventure + Mars Poor odds $748
- Physics + Mars Poor odds $718
- Arcade + Mars Poor odds $599
- Choices Matter + Mars Poor odds $564
- Space Sim + Mars Poor odds $479
- Management + Mars Dead $22k
- Puzzle + Mars Dead $4.5k
- Procedural Generation + Mars Dead $1.2k
- RPG + Mars Dead $748
- Action + Mars Dead $300
- FPS + Mars Dead $300
- Shoot 'Em Up + Mars Dead $299
- Combat + Mars Dead $299
- Flight + Mars Dead $299
- Shooter + Mars Dead $179
- Action-Adventure + Mars Dead $150
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Per Aspera | older | $29.99 | 4,105 76% | 123k | $3.7M (exactly $3,693,268) | Tlön Industries |
| | Terraforming Mars | older | $19.99 | 5,194 71% | 156k | $3.1M (exactly $3,114,842) | Artefacts Studio |
| | DOOM 3 | older | $9.99 | 9,133 85% | 274k | $2.7M (exactly $2,737,160) | id Software |
| | Surviving Mars: Relaunched | $39.99 | 2,202 55% | 66k | $2.6M (exactly $2,641,739) | Haemimont Games | |
| | Occupy Mars: The Game | $29.99 | 2,714 68% | 81k | $2.4M (exactly $2,441,786) | ▲ Pyramid Games | |
| | Mars First Logistics | $19.99 | 3,497 94% | 105k | $2.1M (exactly $2,097,151) | Shape Shop | |
| | Deliver Us Mars | older | $29.99 | 2,271 74% | 68k | $2.0M (exactly $2,043,219) | KeokeN Interactive |
| | Red Faction Guerrilla Re-Mars-tered | older | $19.99 | 3,385 79% | 102k | $2.0M (exactly $2,029,984) | Volition, KAIKO |
| | Terraformers | older | $19.99 | 3,031 88% | 91k | $1.8M (exactly $1,817,691) | Asteroid Lab |
| | Fort Solis | older | $24.99 | 2,300 69% | 69k | $1.7M (exactly $1,724,310) | Fallen Leaf, Black Drakkar Games |
| | Plan B: Terraform | $15.99 | 3,526 91% | 106k | $1.7M (exactly $1,691,422) | Gaddy Games | |
| | Solargene | $34.99 | 777 77% | 23k | $816k (exactly $815,617) | Alexander Semenov | |
| | Blossom: The Seed of Life | $16.99 | 1,011 88% | 30k | $515k (exactly $515,307) | Pebbledust Games | |
| | Calyx | · EA | $24.99 | 471 88% | 14k | $353k (exactly $353,109) | Studio 568 |
| | Stellar Settlers: Space Base Builder | $11.99 | 744 69% | 22k | $268k (exactly $267,617) | Tinymice Entertainment | |
| | Surviving Mars: Pioneer | $24.99 | 78 83% | 2.3k | $58k (exactly $58,477) | Bolverk Games | |
| | 1 Trait Escape | $9.99 | 178 97% | 5.3k | $53k (exactly $53,347) | Andrew Katz, Jeremy Collette |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.