Should I ship an Idler?
Idler
Of 2,063 developers who shipped an Idler in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 2,629 more are announced.
Verdict: fair, for a 1 / 10 build.
The middle developer here made $990, ×8.3 the market's $120 for a 1 / 10 build, with 3 in 10 under $300. Revenue is up 45% on the market; 2,629 games are announced against 1,506 developers who shipped in the last year.
| Bottom 30% | $298 (exactly $298) |
|---|---|
| Median | $987 (exactly $987) |
| Top 25% | $6.3k (exactly $6,294) |
| Top 5% | $140k (exactly $139,870) |
| Developers, 2 yr | 2,063 |
| Released games | 4,391 |
| Announced | 2,629 |
| Effort | 1 / 10 |
| AI-buildability | High |
| Typical price | $4.20 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 45% on the market, supply 140% more developers than the period before.
Free games: 18%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
- Idler
- effort 1 / 10 · high · number growth curves and a UI
What it takes
- Effort
- 1 / 10 · text and UI only
- Systems
- Idler
- Price point
- $4.20 typical · top 25% priced $8.99 or above
Why players buy here
The top 25% priced at $8.99 or above; the middle game at $4.20.
The top 10 games average 95% positive over 112,420 reviews.
What kills games here
3 in 10 developers made under $300. 8 in 10 of the 849 games released 1 to 2 years ago have fewer than 100 reviews. 2,629 games are announced against 1,506 developers who shipped in the last year.
All pairs with Idler
- Choices Matter + Idler Poor odds $839
- Time Management + Idler Poor odds $799
- Idler + Dogs Poor odds $718
- Quick-Time Events + Idler Poor odds $718
- Deckbuilding + Idler Poor odds $599
- Space Sim + Idler Poor odds $599
- Puzzle Platformer + Idler Poor odds $599
- Time Manipulation + Idler Poor odds $450
- Idler + Animals Poor odds $449
- Idler + Zombies Poor odds $418
- Mystery Dungeon + Idler Poor odds $299
- Survival Horror + Idler Dead $3.1k
- Souls-like + Idler Dead $839
- Platformer + Idler Dead $479
- Puzzle + Idler Dead $450
- Logic + Idler Dead $450
- Trading Card Game + Idler Dead $450
- Idler + Robots Dead $449
- Match 3 + Idler Dead $449
- Card Game + Idler Dead $359
- Score Attack + Idler Dead $356
- 3D Platformer + Idler Dead $302
- Hidden Object + Idler Dead $299
- Idler + Noir Dead $299
- Tabletop + Idler Dead $269
- Idler + Solitaire Dead $269
- Board Game + Idler Dead $239
- Perma Death + Idler Dead $179
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | WorldBox - God Simulator | · EA older | $19.99 | 51,071 95% | 1.5M | $31M (exactly $30,627,279) | Maxim Karpenko |
| | Cookie Clicker | older | $4.99 | 87,916 96% | 2.6M | $13M (exactly $13,161,025) | Orteil, DashNet |
| | BALL x PIT | $14.99 | 24,714 95% | 741k | $11M (exactly $11,113,886) | Kenny Sun and Friends | |
| | Spirit City: Lofi Sessions | older | $11.99 | 15,211 97% | 456k | $5.5M (exactly $5,471,397) | Mooncube Games |
| | Chill with You : Lo-Fi Story | $11.99 | 12,215 98% | 366k | $4.4M (exactly $4,393,736) | Nestopi Inc. | |
| | Melvor Idle | older | $9.99 | 14,630 90% | 439k | $4.4M (exactly $4,384,611) | Games by Malcs |
| | Cast n Chill | $14.99 | 8,383 94% | 251k | $3.8M (exactly $3,769,835) | Wombat Brawler | |
| | Farm Together 2 | $25.99 | 4,456 93% | 134k | $3.5M (exactly $3,474,343) | Milkstone Studios | |
| | Scritchy Scratchy | $6.99 | 15,245 94% | 457k | $3.2M (exactly $3,196,876) | Lunch Money Games | |
| | THE LONGING | older | $14.99 | 6,977 92% | 209k | $3.1M (exactly $3,137,557) | Studio Seufz |
| | The Farmer Was Replaced | $9.99 | 9,116 95% | 273k | $2.7M (exactly $2,732,065) | Timon Herzog | |
| | Shelldiver | $4.99 | 16,806 98% | 504k | $2.5M (exactly $2,515,858) | Gagonfe | |
| | Lessaria: Fantasy Kingdom Sim | $24.90 | 2,938 77% | 88k | $2.2M (exactly $2,194,686) | Rockbee Team | |
| | Bills Must Be Paid | $6.99 | 9,928 96% | 298k | $2.1M (exactly $2,081,902) | Rike Games | |
| | Berry Bury Berry | $7.99 | 8,619 98% | 259k | $2.1M (exactly $2,065,974) | Get(Color) Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.