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Should I ship a Choices Matter Idler?
Choices Matter + Idler
Of 127 developers who shipped a Choices Matter Idler in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 178 more are announced, ×2.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $840, ×1.8 the market's $480 for a 4 / 10 build, and 3 in 10 made under $270; 1 in 20 cleared $52k, ×110 the market median. Revenue is flat on the market; 178 games are announced against 85 developers who shipped in the last year.
| Bottom 30% | $269 (exactly $269) |
|---|---|
| Median | $839 (exactly $839) |
| Top 25% | $4.5k (exactly $4,491) |
| Top 5% | $52k (exactly $52,448) |
| Developers, 2 yr | 127 |
| Released games | 308 |
| Announced | 178 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 90% more developers than the period before.
Free games: 14%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Choices Matter
- effort 4 / 10 · medium · effort 4 sits in the medium band
- Idler
- effort 1 / 10 · high · number growth curves and a UI
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Choices Matter, Idler; 4 in 10 of the top 25% also carry Simulation, Incremental, Visual Novel
- Price point
- $4.99 typical · top 25% priced $9.99 or above
- Art
- 3 in 10 of the top 25% ship with 2D, Story Rich, 3D
Why players buy here
The top 25% priced at $9.99 or above; the middle game at $4.99.
The top 10 games average 86% positive over 3,315 reviews.
What kills games here
3 in 10 developers made under $270. 8 in 10 of the 56 games released 1 to 2 years ago have fewer than 100 reviews. 178 games are announced against 85 developers who shipped in the last year, ×2.1 per shipper.
Adjacent niches
Choices Matter with a different second tag, ranked by verdict then median.
- + FMVStrong odds
- + Escape RoomFair
- + SportsFair
- + RhythmFair
- + Hidden ObjectFair
- + TriviaFair
- + Board GameFair
- + RacingFair
- + ChessFair
- + Real-Time with PausePoor odds
- + RomePoor odds
- + World War IPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | THE LONGING | older | $14.99 | 6,977 92% | 209k | $3.1M (exactly $3,137,557) | Studio Seufz |
| | Vanity Fair: The Pursuit | older | $6.99 | 4,014 87% | 120k | $842k (exactly $841,736) | 木焱工作室 |
| | All Hail the Orb | $6.99 | 1,291 93% | 39k | $271k (exactly $270,723) | LeGingerDev | |
| | A guard walks into a tavern | older | $7.99 | 415 83% | 12k | $99k (exactly $99,476) | SuQing |
| | Lust Sisters 🔞 | $14.99 | 215 67% | 6.5k | $97k (exactly $96,686) | Carnality INC | |
| | Samawa Idle | older | $4.99 | 600 65% | 18k | $90k (exactly $89,820) | Samharia Studios |
| | Sex Hotel Simulator 🏩 | older | $9.99 | 294 50% | 8.8k | $88k (exactly $88,112) | Octo Games |
| | Giant Waifu Wash Simulator 💦 | $14.99 | 194 65% | 5.8k | $87k (exactly $87,242) | Lewd Star | |
| | My Holiness the Gobliness | older | $7.99 | 337 83% | 10k | $81k (exactly $80,779) | BFGS |
| | Denos City: Complete Game | older | $11.99 | 217 70% | 6.5k | $78k (exactly $78,055) | Backhole |
| | Zavod | · EA | $6.00 | 404 91% | 12k | $73k (exactly $72,720) | Gendocik |
| | Monster Girls: You Can't Say No 🔞 | $14.99 | 158 91% | 4.7k | $71k (exactly $71,053) | Lewd Star | |
| | Eldara | $7.50 | 243 83% | 7.3k | $55k (exactly $54,675) | Eldara Games | |
| | Bonjour, Cream Inside 💦 | $14.99 | 119 68% | 3.6k | $54k (exactly $53,514) | Juicy Peach Games 🍑 | |
| | Massage With Benefits | $9.99 | 175 84% | 5.3k | $52k (exactly $52,448) | pasunna | |
| | Garbage Growth | $4.99 | 350 91% | 11k | $52k (exactly $52,395) | apepatrickdev | |
| | SEX Amnesia - Lover Sim 🔞 | $9.99 | 166 68% | 5.0k | $50k (exactly $49,750) | OneHand Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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