Games › Idler › Idler + Animals
Should I ship an Animal Idler?
Idler + Animals
Of 44 developers who shipped an Animal Idler in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 104 more are announced, ×2.4 for every developer who shipped in the last year.
Verdict: poor odds, for a 3 / 10 build.
The middle developer here made $450, ×0.9 the market's $480 for a 3 / 10 build, and 3 in 10 made under $150; 1 in 20 cleared $27k, ×58 the market median. Momentum is unreadable here, too few recent games; 104 games are announced against 43 developers who shipped in the last year.
| Bottom 30% | $150 (exactly $150) |
|---|---|
| Median | $449 (exactly $449) |
| Top 25% | $6.6k (exactly $6,587) |
| Top 5% | $28k (exactly $27,651) |
| Developers, 2 yr | 44 |
| Released games | 56 |
| Announced | 104 |
| Effort | 3 / 10 |
| AI-buildability | High |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue too few recent games to read momentum, supply 4200% more developers than the period before.
Free games: 13%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
What it takes
- Effort
- 3 / 10 · small 2D action, light systems
- Systems
- Idler; 6 in 10 of the top 25% also carry Simulation, Desktop Companion, Creature Collector
- Price point
- $4.99 typical · top 25% priced $6.99 or above
- Art
- 7 in 10 of the top 25% ship with Relaxing, Cute, 2D
Why players buy here
The top 25% priced at $6.99 or above; the middle game at $4.99.
The top 10 games average 92% positive over 1,101 reviews.
What kills games here
3 in 10 developers made under $150. 104 games are announced against 43 developers who shipped in the last year, ×2.4 per shipper.
Adjacent niches
Idler with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + FarmingStrong odds
- + Hack and SlashFair
- + DrivingFair
- + LootFair
- + FPSFair
- + Turn-Based CombatFair
- + Turn-Based StrategyFair
- + Dynamic NarrationFair
- + Dark FantasyFair
- + CapitalismFair
- + SwordplayFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Chillquarium | older | $5.99 | 7,780 92% | 233k | $1.4M (exactly $1,398,066) | Ben Reber |
| | Plantera 2: Golden Acorn | older | $4.99 | 1,191 93% | 36k | $178k (exactly $178,293) | VaragtP |
| | Moose Miners | older | $9.99 | 518 69% | 16k | $155k (exactly $155,245) | Lingon Studios |
| | Seclusa | $12.99 | 148 97% | 4.4k | $58k (exactly $57,676) | Studio Niente | |
| | War Tortoise | older | $12.99 | 137 79% | 4.1k | $53k (exactly $53,389) | Foursaken Media |
| | Meow Palace: Forbidden City | · EA | $5.99 | 247 90% | 7.4k | $44k (exactly $44,386) | 宫喵家族 |
| | Little Aviary | $3.99 | 231 86% | 6.9k | $28k (exactly $27,651) | atomco | |
| | Ribbit Ranch | $5.99 | 111 98% | 3.3k | $20k (exactly $19,947) | Jack McAllister | |
| | Push Push | $4.99 | 111 97% | 3.3k | $17k (exactly $16,617) | 1ceAgain | |
| | Petunia's Purgatory | $6.99 | 69 98% | 2.1k | $14k (exactly $14,469) | Dead Possum Games | |
| | Cafe Cafe: Idle Bird Collector | $4.99 | 65 92% | 2.0k | $9.7k (exactly $9,730) | CHONKSOFT | |
| | Cozy Mining | $6.99 | 38 76% | 1.1k | $8.0k (exactly $7,969) | tatsumaki games | |
| | Dino Market | $4.99 | 51 94% | 1.5k | $7.6k (exactly $7,635) | Fuz Games | |
| | Plump! Dumb Frog Pond | $7.99 | 30 96% | 900 | $7.2k (exactly $7,191) | FHNBHJ |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.