Do I ship it?

GamesIdlerIdler + Animals

Specimen · observed

Should I ship an Animal Idler?

Idler + Animals

Of 44 developers who shipped an Animal Idler in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 104 more are announced, ×2.4 for every developer who shipped in the last year.

Verdict: poor odds, for a 3 / 10 build.

The middle developer here made $450, ×0.9 the market's $480 for a 3 / 10 build, and 3 in 10 made under $150; 1 in 20 cleared $27k, ×58 the market median. Momentum is unreadable here, too few recent games; 104 games are announced against 43 developers who shipped in the last year.

Deciding numbers: median 0.9 times the market baseline, revenue too few recent games to read momentum, 104 announced, ×2.4 per developer who shipped in the last year.
Nobody has said they are building this yet.
Idler + Animals
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 44
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $20k → $1.9k (still earning) → $179 (still earning)
The last cohort is still earning.
Outcomes for Idler + Animals: Plate 1 · outcomes, 2 yr, n = 44
Bottom 30% $150 (exactly $150)
Median $449 (exactly $449)
Top 25% $6.6k (exactly $6,587)
Top 5% $28k (exactly $27,651)
Developers, 2 yr 44
Released games 56
Announced 104
Effort 3 / 10
AI-buildability High
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue too few recent games to read momentum, supply 4200% more developers than the period before.

Free games: 13%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is high: the lowest rating among its tags.

Idler
effort 1 / 10 · high · number growth curves and a UI
Animals
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
3 / 10 · small 2D action, light systems
Systems
Idler; 6 in 10 of the top 25% also carry Simulation, Desktop Companion, Creature Collector
Price point
$4.99 typical · top 25% priced $6.99 or above
Art
7 in 10 of the top 25% ship with Relaxing, Cute, 2D
Plate 4 · demand

Why players buy here

The top 25% priced at $6.99 or above; the middle game at $4.99.

The top 10 games average 92% positive over 1,101 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $150, median $450, 1 in 4 over $6.5k, 1 in 20 over $27k.

3 in 10 developers made under $150. 104 games are announced against 43 developers who shipped in the last year, ×2.4 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Idler with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds10 devs · median $36k · 10 announced
  2. + FarmingStrong odds33 devs · median $5.9k · 25 announced
  3. + Hack and SlashFair32 devs · median $6.4k · 50 announced
  4. + DrivingFair16 devs · median $5.5k · 18 announced
  5. + LootFair181 devs · median $4.5k · 256 announced
  6. + FPSFair22 devs · median $4.2k · 23 announced
  7. + Turn-Based CombatFair52 devs · median $4.0k · 41 announced
  8. + Turn-Based StrategyFair50 devs · median $3.6k · 45 announced
  9. + Dynamic NarrationFair16 devs · median $3.0k · 17 announced
  10. + Dark FantasyFair83 devs · median $2.9k · 128 announced
  11. + CapitalismFair205 devs · median $2.9k · 260 announced
  12. + SwordplayFair9 devs · median $2.7k · 4 announced

All 177 pairs on the Idler page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Chillquarium older $5.99 7,780 92% 233k $1.4M (exactly $1,398,066) Ben Reber
Plantera 2: Golden Acorn older $4.99 1,191 93% 36k $178k (exactly $178,293) VaragtP
Moose Miners older $9.99 518 69% 16k $155k (exactly $155,245) Lingon Studios
Seclusa $12.99 148 97% 4.4k $58k (exactly $57,676) Studio Niente
War Tortoise older $12.99 137 79% 4.1k $53k (exactly $53,389) Foursaken Media
Meow Palace: Forbidden City · EA $5.99 247 90% 7.4k $44k (exactly $44,386) 宫喵家族
Little Aviary $3.99 231 86% 6.9k $28k (exactly $27,651) atomco
Ribbit Ranch $5.99 111 98% 3.3k $20k (exactly $19,947) Jack McAllister
Push Push $4.99 111 97% 3.3k $17k (exactly $16,617) 1ceAgain
Petunia's Purgatory $6.99 69 98% 2.1k $14k (exactly $14,469) Dead Possum Games
Cafe Cafe: Idle Bird Collector $4.99 65 92% 2.0k $9.7k (exactly $9,730) CHONKSOFT
Cozy Mining $6.99 38 76% 1.1k $8.0k (exactly $7,969) tatsumaki games
Dino Market $4.99 51 94% 1.5k $7.6k (exactly $7,635) Fuz Games
Plump! Dumb Frog Pond $7.99 30 96% 900 $7.2k (exactly $7,191) FHNBHJ

Estimates: copies = reviews × 30, gross = copies × list price.