Do I ship it?

Games › Settings › Zombies

Specimen · observed

Should I ship a Zombie game?

Zombies

Of 1,165 developers who shipped a Zombie game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,705 more are announced, ×2.8 for every developer who shipped in the last year.

Verdict: poor odds, for a 5 / 10 build.

The middle developer here made $990, ×1.6 the market's $630 for a 5 / 10 build, and 3 in 10 made under $240; 1 in 20 cleared $340k, ×544 the market median. Revenue is up 65% on the market; 1,705 games are announced against 614 developers who shipped in the last year.

Deciding numbers: median 1.6 times the market baseline, revenue up 65% on the market, 1,705 announced, ×2.8 per developer who shipped in the last year.
Nobody has said they are building this yet.
Zombies
Fig. 1 · this niche among 355
Plate 1 · outcomes, 2 yr n = 1,165
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $1.2k → $1.5k → $1.3k → $1.5k → $748 → $1.2k → $898 (still earning) → $899 (still earning)
The last cohort is still earning.
Outcomes for Zombies: Plate 1 · outcomes, 2 yr, n = 1,165
Bottom 30% $239 (exactly $239)
Median $987 (exactly $987)
Top 25% $7.0k (exactly $7,015)
Top 5% $342k (exactly $341,726)
Developers, 2 yr 1,165
Released games 3,997
Announced 1,705
Effort 5 / 10
AI-buildability Medium
Typical price $5.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 65% on the market, supply as many developers as the period before.

Free games: 12%, excluded from money figures.

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Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Zombies
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
5 / 10 · real systems or entry 3D
Price point
$5.99 typical · top 25% priced $17.99 or above
Plate 4 · demand

Why players buy here

The top 25% priced at $17.99 or above; the middle game at $5.99.

The top 10 games average 82% positive over 396,188 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $240, median $990, 1 in 4 over $7.0k, 1 in 20 over $340k.

3 in 10 developers made under $240. 9 in 10 of the 651 games released 1 to 2 years ago have fewer than 100 reviews. 1,705 games are announced against 614 developers who shipped in the last year, ×2.8 per shipper.

Plate 6 · every pair with this tag

All pairs with Zombies

129 pairs · ranked by verdict, then medianwith: mechanics · settings · any
  1. Hack and Slash + Zombies Poor odds $1.5k 93 devs
  2. Looter Shooter + Zombies Poor odds $1.5k 60 devs
  3. Choose Your Own Adventure + Zombies Poor odds $1.5k 40 devs
  4. Local Multiplayer + Zombies Poor odds $1.5k 26 devs
  5. Hunting + Zombies Poor odds $1.5k 21 devs
  6. Point & Click + Zombies Poor odds $1.4k 25 devs
  7. Survival Horror + Zombies Poor odds $1.4k 306 devs
  8. Adventure + Zombies Poor odds $1.3k 549 devs
  9. Walking Simulator + Zombies Poor odds $1.3k 45 devs
  10. Third-Person Shooter + Zombies Poor odds $1.3k 156 devs
  11. Multiple Endings + Zombies Poor odds $1.3k 59 devs
  12. Procedural Generation + Zombies Poor odds $1.3k 53 devs
  13. Visual Novel + Zombies Poor odds $1.3k 60 devs
  14. Metroidvania + Zombies Poor odds $1.3k 12 devs
  15. Tactical RPG + Zombies Poor odds $1.2k 23 devs
  16. Survival + Zombies Poor odds $1.2k 441 devs
  17. Choices Matter + Zombies Poor odds $1.2k 67 devs
  18. Twin Stick Shooter + Zombies Poor odds $1.2k 32 devs
  19. 4 Player Local + Zombies Poor odds $1.1k 18 devs
  20. Split Screen + Zombies Poor odds $1.1k 12 devs
  21. Action Roguelike + Zombies Poor odds $1.0k 168 devs
  22. Action RTS + Zombies Poor odds $989 16 devs
  23. Puzzle + Zombies Poor odds $959 135 devs
  24. Strategy + Zombies Poor odds $958 213 devs
  25. Action-Adventure + Zombies Poor odds $899 369 devs
  26. Action + Zombies Poor odds $898 855 devs
  27. FPS + Zombies Poor odds $898 306 devs
  28. Platformer + Zombies Poor odds $898 41 devs
  29. Incremental + Zombies Poor odds $896 29 devs
  30. Strategy RPG + Zombies Poor odds $839 25 devs
  31. Shooter + Zombies Poor odds $750 508 devs
  32. PvE + Zombies Poor odds $748 267 devs
  33. Stealth + Zombies Poor odds $748 76 devs
  34. Hidden Object + Zombies Poor odds $748 56 devs
  35. Dating Sim + Zombies Poor odds $748 35 devs
  36. Logic + Zombies Poor odds $720 24 devs
  37. Collectathon + Zombies Poor odds $719 29 devs
  38. Combat + Zombies Poor odds $600 375 devs
  39. Swordplay + Zombies Poor odds $599 12 devs
  40. Auto Battler + Zombies Poor odds $598 12 devs
  41. Real Time Tactics + Zombies Poor odds $594 30 devs
  42. Tactical + Zombies Poor odds $540 84 devs
  43. Physics + Zombies Poor odds $539 62 devs
  44. Party-Based RPG + Zombies Poor odds $450 18 devs
  45. Quick-Time Events + Zombies Poor odds $449 12 devs
  46. Perma Death + Zombies Poor odds $420 55 devs
  47. Idler + Zombies Poor odds $418 18 devs
  48. Interactive Fiction + Zombies Poor odds $358 46 devs
  49. Destruction + Zombies Poor odds $300 20 devs
  50. Vehicular Combat + Zombies Poor odds $300 15 devs
Plate 7 · comparable specimens, by est. revenue

Comparable games

DayZ 2018 · $582M 7 Days to Die 2024 · $369M The Forest 2018 · $349M Dying Light 2 Stay Human: Reloaded Edition 2022 · $297M Call of Duty®: Black Ops III 2015 · $284M
Capsule Game Released Price Reviews Est. copies Est. revenue Developer
DayZ older $49.99 387,850 78% 12M $582M (exactly $581,658,645) Bohemia Interactive
7 Days to Die older $44.99 273,589 87% 8.2M $369M (exactly $369,263,073) The Fun Pimps
The Forest older $19.99 581,431 95% 17M $349M (exactly $348,684,171) Endnight Games Ltd
Dying Light 2 Stay Human: Reloaded Edition older $59.99 164,914 79% 4.9M $297M (exactly $296,795,726) Techland
Call of Duty®: Black Ops III older $59.99 157,694 88% 4.7M $284M (exactly $283,801,892) Treyarch, Aspyr (Mac)
Dying Light older $24.99 373,413 95% 11M $280M (exactly $279,947,726) Techland
Project Zomboid · EA older $24.99 364,830 94% 11M $274M (exactly $273,513,051) The Indie Stone
Left 4 Dead 2 older $9.99 816,316 97% 24M $245M (exactly $244,649,905) Valve
Resident Evil Requiem $69.99 106,931 95% 3.2M $225M (exactly $224,523,021) CAPCOM Co., Ltd.
Resident Evil 4 older $39.99 186,701 97% 5.6M $224M (exactly $223,985,190) CAPCOM Co., Ltd.
SCUM $44.99 98,554 74% 3.0M $133M (exactly $133,018,334) Gamepires
Dying Light: The Beast $59.99 59,318 87% 1.8M $107M (exactly $106,754,605) Techland
Red Dead Redemption $49.99 20,294 92% 609k $30M (exactly $30,434,912) Rockstar Games, Double Eleven
Call of Duty®: Black Ops 6 $69.99 14,063 44% 422k $30M (exactly $29,528,081) Treyarch, Raven Software, Beenox, High… (Treyarch, Raven Software, Beenox, High Moon Studios, Activision Shanghai, Sledgehammer Games, Infinity Ward, Demonware)
Pavlov $24.99 37,865 88% 1.1M $28M (exactly $28,387,390) Vankrupt Games
Killing Floor 3 $39.99 16,493 46% 495k $20M (exactly $19,786,652) Tripwire Interactive
No More Room in Hell 2 $29.99 16,725 62% 502k $15M (exactly $15,047,482) Torn Banner Studios
Deadzone: Rogue $24.99 15,041 82% 451k $11M (exactly $11,276,238) Prophecy Games
Diplomacy is Not an Option $29.99 10,904 85% 327k $9.8M (exactly $9,810,329) Door 407

Estimates: copies = reviews × 30, gross = copies × list price.