Do I ship it?

GamesPoint & ClickPoint & Click + Zombies

Specimen · observed

Should I ship a Zombie Point & Click game?

Point & Click + Zombies

Of 25 developers who shipped a Zombie Point & Click game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 43 more are announced, ×3.3 for every developer who shipped in the last year.

Verdict: poor odds, for a 5 / 10 build.

The middle developer here made $1.4k, ×2.3 the market's $630 for a 5 / 10 build, and 3 in 10 made under $600; 1 in 20 cleared $17k, ×27 the market median. Revenue is flat on the market; 43 games are announced against 13 developers who shipped in the last year.

Deciding numbers: median 2.3 times the market baseline, revenue flat on the market, 43 announced, ×3.3 per developer who shipped in the last year.
Nobody has said they are building this yet.
Point & Click + Zombies
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 25
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $839 → $629 → $628 → $1.8k → $898 → $4.3k → $989 (still earning) → $119 (still earning)
The last cohort is still earning.
Outcomes for Point & Click + Zombies: Plate 1 · outcomes, 2 yr, n = 25
Bottom 30% $599 (exactly $599)
Median $1.4k (exactly $1,438)
Top 25% $4.3k (exactly $4,316)
Top 5% $17k (exactly $17,261)
Developers, 2 yr 25
Released games 100
Announced 43
Effort 5 / 10
AI-buildability Medium
Typical price $3.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply as many developers as the period before.

Free games: 6%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Point & Click
effort 2 / 10 · high · effort 2 sits in the high band
Zombies
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
5 / 10 · real systems or entry 3D
Systems
Point & Click; 4 in 10 of the top 25% also carry Adventure, Puzzle, Exploration
Price point
$3.99 typical · top 25% priced $11.99 or above
Art
4 in 10 of the top 25% ship with 2D, First-Person, Hand-drawn
Plate 4 · demand

Why players buy here

The top 25% priced at $11.99 or above; the middle game at $3.99.

The top 10 games average 81% positive over 438 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $600, median $1.4k, 1 in 4 over $4.3k, 1 in 20 over $17k.

3 in 10 developers made under $600. All of the 14 games released 1 to 2 years ago have fewer than 100 reviews. 43 games are announced against 13 developers who shipped in the last year, ×3.3 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Point & Click with a different setting or mood, ranked by verdict then median.

  1. + JRPGFair41 devs · median $8.4k · 45 announced
  2. + Job SimulatorFair50 devs · median $5.8k · 56 announced
  3. + Party-Based RPGFair17 devs · median $2.5k · 20 announced
  4. + Life SimFair162 devs · median $2.4k · 219 announced
  5. + Local MultiplayerFair14 devs · median $2.0k · 8 announced
  6. + MiningFair36 devs · median $1.9k · 39 announced
  7. + CookingFair68 devs · median $1.8k · 79 announced
  8. + Escape RoomFair62 devs · median $1.8k · 51 announced
  9. + UnderwaterFair21 devs · median $1.8k · 20 announced
  10. + Local Co-OpFair12 devs · median $1.8k · 9 announced
  11. + Online Co-OpFair28 devs · median $1.7k · 34 announced
  12. + Word GameFair60 devs · median $1.6k · 56 announced

All 200 pairs on the Point & Click page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
The Walking Dead: The Telltale Definitive Series older $49.99 36,594 96% 1.1M $55M (exactly $54,880,022) Skybound Games
The Walking Dead older $14.99 53,650 97% 1.6M $24M (exactly $24,126,405) Telltale Games
The Walking Dead: Season Two older $14.99 26,848 96% 805k $12M (exactly $12,073,546) Telltale Games
The Walking Dead: The Final Season older $19.99 17,447 94% 523k $10M (exactly $10,462,966) Telltale Games
The Walking Dead: A New Frontier older $14.99 15,482 83% 464k $7.0M (exactly $6,962,255) Telltale Games
The Walking Dead: Michonne - A Telltale Miniseries older $14.99 6,047 80% 181k $2.7M (exactly $2,719,336) Telltale Games
SKYHILL older $9.99 4,736 78% 142k $1.4M (exactly $1,419,379) Mandragora
Zup! 3 older $1.99 5,335 90% 160k $319k (exactly $318,500) Quiet River
Her World older $14.99 467 96% 14k $210k (exactly $210,010) TALESSHOP Co., Ltd.
NecroAttack! older $9.99 241 72% 7.2k $72k (exactly $72,228) VirusSea
Escape From Zombie U:reloaded $15.99 62 62% 1.9k $30k (exactly $29,741) SodaAnimations
Outlying Islands $8.99 64 92% 1.9k $17k (exactly $17,261) 九指画尸, 线娘
Hidden Cats in Spooky Village $4.99 76 100% 2.3k $11k (exactly $11,377) Nukearts Studio
Project Three · EA $7.99 39 23% 1.2k $9.3k (exactly $9,348) The Only Way Out
Harem vs Zombies $6.99 26 73% 780 $5.5k (exactly $5,452) SerioZ team
Corporate Suck Up $1.99 81 97% 2.4k $4.8k (exactly $4,836) actpng
Halloween Secrets: The Blood Vow Collector's Edition $11.99 12 33% 360 $4.3k (exactly $4,316) Do Games Limited
There's No Differences: Monsters $3.99 20 100% 600 $2.4k (exactly $2,394) Error 300
100 Zombie Cats $1.99 40 97% 1.2k $2.4k (exactly $2,388) 100 Cozy Games, Cats
Text Escape: Doomsday City $3.99 18 61% 540 $2.2k (exactly $2,155) 齿轮游戏

Estimates: copies = reviews × 30, gross = copies × list price.