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Should I ship a Zombie Choices Matter game?
Choices Matter + Zombies
Of 67 developers who shipped a Zombie Choices Matter game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 144 more are announced, ×4.2 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $1.2k, ×1.9 the market's $630 for a 5 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $750k, ×1200 the market median. Revenue is up 440% on the market; 144 games are announced against 34 developers who shipped in the last year.
| Bottom 30% | $298 (exactly $298) |
|---|---|
| Median | $1.2k (exactly $1,166) |
| Top 25% | $6.6k (exactly $6,593) |
| Top 5% | $753k (exactly $753,448) |
| Developers, 2 yr | 67 |
| Released games | 212 |
| Announced | 144 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 440% on the market, supply as many developers as the period before.
Free games: 9%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Choices Matter
- effort 4 / 10 · medium · effort 4 sits in the medium band
- Zombies
- effort 5 / 10 · medium · effort 5 sits in the medium band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Choices Matter; 4 in 10 of the top 25% also carry Adventure, Simulation, RPG
- Price point
- $4.99 typical · top 25% priced $24.99 or above
- Art
- 4 in 10 of the top 25% ship with Story Rich, 3D, Realistic
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $4.99.
The top 10 games average 83% positive over 28,153 reviews.
What kills games here
3 in 10 developers made under $300. 9 in 10 of the 39 games released 1 to 2 years ago have fewer than 100 reviews. 144 games are announced against 34 developers who shipped in the last year, ×4.2 per shipper.
Adjacent niches
Choices Matter with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + Escape RoomFair
- + SportsFair
- + RhythmFair
- + Hidden ObjectFair
- + TriviaFair
- + Board GameFair
- + RacingFair
- + ChessFair
- + Real-Time with PausePoor odds
- + RomePoor odds
- + World War IPoor odds
Comparable games
Dying Light 2 Stay Human: Reloaded Edition 2022 · $297M 
The Walking Dead: The Telltale Definitive Series 2020 · $55M 
The Walking Dead 2012 · $24M 
The Walking Dead: Season Two 2013 · $12M 
The Walking Dead: The Final Season 2018 · $10M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Dying Light 2 Stay Human: Reloaded Edition | older | $59.99 | 164,914 79% | 4.9M | $297M (exactly $296,795,726) | Techland |
| | The Walking Dead: The Telltale Definitive Series | older | $49.99 | 36,594 96% | 1.1M | $55M (exactly $54,880,022) | Skybound Games |
| | The Walking Dead | older | $14.99 | 53,650 97% | 1.6M | $24M (exactly $24,126,405) | Telltale Games |
| | The Walking Dead: Season Two | older | $14.99 | 26,848 96% | 805k | $12M (exactly $12,073,546) | Telltale Games |
| | The Walking Dead: The Final Season | older | $19.99 | 17,447 94% | 523k | $10M (exactly $10,462,966) | Telltale Games |
 | Quarantine Zone: The Last Check | $19.99 | 11,827 81% | 355k | $7.1M (exactly $7,092,652) | Brigada Games | |
 | The Walking Dead: A New Frontier | older | $14.99 | 15,482 83% | 464k | $7.0M (exactly $6,962,255) | Telltale Games |
 | Into the Dead: Our Darkest Days | · EA | $24.99 | 9,049 89% | 271k | $6.8M (exactly $6,784,035) | PikPok |
 | The Walking Dead: Saints & Sinners | older | $19.99 | 7,603 85% | 228k | $4.6M (exactly $4,559,519) | Skydance Interactive |
 | Monster Prom | older | $11.99 | 12,245 93% | 367k | $4.4M (exactly $4,404,526) | Beautiful Glitch |
 | After Inc: Revival | $17.99 | 1,480 77% | 44k | $799k (exactly $798,756) | Ndemic Creations | |
 | Echoes of the Living | · EA | $24.99 | 1,005 83% | 30k | $753k (exactly $753,448) | MoonGlint Studio |
 | GOD FORSAKEN | $13.99 | 1,728 67% | 52k | $725k (exactly $725,242) | insight studio | |
 | The Necromancer's Tale | $24.99 | 921 91% | 28k | $690k (exactly $690,474) | Psychic Software | |
 | Urban Strife | $34.99 | 653 69% | 20k | $685k (exactly $685,454) | White Pond Games | |
 | Sophie: The Girl From The Zone | $14.99 | 547 87% | 16k | $246k (exactly $245,986) | DavyCroquetteGame | |
 | Apocalypse with Femboy | $12.99 | 439 89% | 13k | $171k (exactly $171,078) | Pout Honey | |
 | 桃色武林 | $9.99 | 504 78% | 15k | $151k (exactly $151,049) | 人型ですカオス |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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