Do I ship it?

GamesSurvivalSurvival + Zombies

Specimen · observed

Should I ship a Zombie Survival game?

Survival + Zombies

Of 441 developers who shipped a Zombie Survival game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 707 more are announced, ×3.2 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $1.2k, ×1.9 the market's $630 for a 6 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $410k, ×661 the market median. Revenue is up 80% on the market; 707 games are announced against 223 developers who shipped in the last year.

Deciding numbers: median 1.9 times the market baseline, revenue up 80% on the market, 707 announced, ×3.2 per developer who shipped in the last year.
Nobody has said they are building this yet.
Survival + Zombies
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 441
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $1.6k → $1.6k → $1.2k → $2.0k → $898 → $1.2k → $1.3k (still earning) → $1.2k (still earning)
The last cohort is still earning.
Outcomes for Survival + Zombies: Plate 1 · outcomes, 2 yr, n = 441
Bottom 30% $299 (exactly $299)
Median $1.2k (exactly $1,198)
Top 25% $7.2k (exactly $7,193)
Top 5% $415k (exactly $414,992)
Developers, 2 yr 441
Released games 1,601
Announced 707
Effort 6 / 10
AI-buildability Medium
Typical price $6.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 80% on the market, supply as many developers as the period before.

Free games: 11%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Survival
effort 6 / 10 · medium · effort 6 sits in the medium band
Zombies
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Survival; 4 in 10 of the top 25% also carry Action, Adventure, Shooter
Price point
$6.99 typical · top 25% priced $16.99 or above
Art
4 in 10 of the top 25% ship with 3D, First-Person
Plate 4 · demand

Why players buy here

The top 25% priced at $16.99 or above; the middle game at $6.99.

The top 10 games average 75% positive over 179,772 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $300, median $1.2k, 1 in 4 over $7.1k, 1 in 20 over $410k.

3 in 10 developers made under $300. 9 in 10 of the 245 games released 1 to 2 years ago have fewer than 100 reviews. 707 games are announced against 223 developers who shipped in the last year, ×3.2 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Survival with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds14 devs · median $74k · 10 announced
  2. + Social DeductionFair31 devs · median $6.2k · 35 announced
  3. + Word GameFair22 devs · median $2.1k · 29 announced
  4. + CatsFair33 devs · median $1.2k · 34 announced
  5. + CollectathonFair77 devs · median $1.0k · 84 announced
  6. + IdlerFair96 devs · median $836 · 99 announced
  7. + Auto BattlerFair79 devs · median $807 · 90 announced
  8. + IncrementalFair101 devs · median $599 · 130 announced
  9. + DogsFair20 devs · median $535 · 19 announced
  10. + Martial ArtsLong shot19 devs · median $419 · 17 announced
  11. + Boomer ShooterLong shot39 devs · median $359 · 32 announced
  12. + DiplomacyPoor odds16 devs · median $100k · 28 announced

All 234 pairs on the Survival page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
DayZ older $49.99 387,850 78% 12M $582M (exactly $581,658,645) Bohemia Interactive
7 Days to Die older $44.99 273,589 87% 8.2M $369M (exactly $369,263,073) The Fun Pimps
The Forest older $19.99 581,431 95% 17M $349M (exactly $348,684,171) Endnight Games Ltd
Dying Light 2 Stay Human: Reloaded Edition older $59.99 164,914 79% 4.9M $297M (exactly $296,795,726) Techland
Dying Light older $24.99 373,413 95% 11M $280M (exactly $279,947,726) Techland
Project Zomboid · EA older $24.99 364,830 94% 11M $274M (exactly $273,513,051) The Indie Stone
Left 4 Dead 2 older $9.99 816,316 97% 24M $245M (exactly $244,649,905) Valve
Resident Evil 4 older $39.99 186,701 97% 5.6M $224M (exactly $223,985,190) CAPCOM Co., Ltd.
Resident Evil 2 older $39.99 156,065 97% 4.7M $187M (exactly $187,231,180) CAPCOM Co., Ltd.
SCUM $44.99 98,554 74% 3.0M $133M (exactly $133,018,334) Gamepires
No More Room in Hell 2 $29.99 16,725 62% 502k $15M (exactly $15,047,482) Torn Banner Studios
Diplomacy is Not an Option $29.99 10,904 85% 327k $9.8M (exactly $9,810,329) Door 407
VEIN · EA $19.99 11,539 87% 346k $6.9M (exactly $6,919,938) Ramjet Studios
HumanitZ $19.99 11,155 74% 335k $6.7M (exactly $6,689,653) Yodubzz Studios
Yet Another Zombie Survivors $14.99 14,123 91% 424k $6.4M (exactly $6,351,113) Awesome Games Studio
Dead Rising Deluxe Remaster $49.99 2,971 80% 89k $4.5M (exactly $4,455,609) CAPCOM Co., Ltd.
No One Survived $16.99 6,969 64% 209k $3.6M (exactly $3,552,099) Cat Play Studio
Survive the Nights $19.99 4,719 68% 142k $2.8M (exactly $2,829,984) a2z Interactive
Dread Dawn $19.99 2,113 71% 63k $1.3M (exactly $1,267,166) Kioop

Estimates: copies = reviews × 30, gross = copies × list price.