Do I ship it?

Games › Mechanics › Co-op Campaign

Specimen · observed

Should I ship a Co-op Campaign game?

Co-op Campaign

Of 265 developers who shipped a Co-op Campaign game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 590 more are announced, ×4.0 for every developer who shipped in the last year.

Verdict: poor odds, for a 8 / 10 build.

The middle developer here made $3.0k, ×2.0 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $480; 1 in 20 cleared $2.5M, ×1718 the market median. Revenue is down 60% on the market; 590 games are announced against 147 developers who shipped in the last year.

Deciding numbers: median 2.0 times the market baseline, revenue down 60% on the market, 590 announced, ×4.0 per developer who shipped in the last year.
Nobody has said they are building this yet.
Co-op Campaign
Fig. 1 · this niche among 355
Plate 1 · outcomes, 2 yr n = 265
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $10k → $32k → $5.0k → $4.8k → $4.9k → $6.3k → $839 (still earning) → $539 (still earning)
The last cohort is still earning.
Outcomes for Co-op Campaign: Plate 1 · outcomes, 2 yr, n = 265
Bottom 30% $479 (exactly $479)
Median $3.0k (exactly $2,998)
Top 25% $27k (exactly $27,432)
Top 5% $2.6M (exactly $2,573,912)
Developers, 2 yr 265
Released games 796
Announced 590
Effort 8 / 10
AI-buildability Low
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 60% on the market, supply 25% more developers than the period before.

Free games: 11%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Co-op Campaign
effort 8 / 10 · low · shared campaign state over the network

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
8 / 10 · online systems, open world
Systems
Co-op Campaign
Price point
$9.99 typical · top 25% priced $29.99 or above
Plate 4 · demand

Why players buy here

The top 25% priced at $29.99 or above; the middle game at $9.99.

The top 10 games average 91% positive over 255,354 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $480, median $3.0k, 1 in 4 over $27k, 1 in 20 over $2.5M.

3 in 10 developers made under $480. 7 in 10 of the 132 games released 1 to 2 years ago have fewer than 100 reviews. 590 games are announced against 147 developers who shipped in the last year, ×4.0 per shipper.

Plate 6 · every pair with this tag

All pairs with Co-op Campaign

17 pairs with a settingwith: mechanics · settings · any
  1. Co-op Campaign + Zombies Poor odds $27k 12 devs
  2. Co-op Campaign + Psychological Horror Poor odds $27k 18 devs
  3. Co-op Campaign + Horror Poor odds $14k 31 devs
  4. Co-op Campaign + Sci-fi Poor odds $13k 40 devs
  5. Co-op Campaign + Female Protagonist Poor odds $6.6k 19 devs
  6. Co-op Campaign + Military Poor odds $5.8k 11 devs
  7. Co-op Campaign + Post-apocalyptic Poor odds $5.1k 11 devs
  8. Co-op Campaign + Medieval Poor odds $4.8k 21 devs
  9. Co-op Campaign + Fantasy Poor odds $3.6k 51 devs
  10. Co-op Campaign + Magic Poor odds $2.9k 17 devs
  11. Co-op Campaign + Dark Fantasy Poor odds $2.9k 11 devs
  12. Co-op Campaign + Mystery Poor odds $2.7k 22 devs
  13. Co-op Campaign + Space Poor odds $2.2k 20 devs
  14. Co-op Campaign + Futuristic Poor odds $1.8k 16 devs
  15. Co-op Campaign + War Dead $52k 11 devs
  16. Co-op Campaign + Robots Dead $1.1k 8 devs
  17. Co-op Campaign + Aliens Dead $598 12 devs
Plate 7 · comparable specimens, by est. revenue

Comparable games

Baldur's Gate 3 2023 · $1.4B Ready or Not 2023 · $398M It Takes Two 2021 · $262M Divinity: Original Sin 2 - Definitive Edition 2017 · $244M Borderlands 3 2020 · $230M
Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Baldur's Gate 3 older $59.99 755,010 96% 23M $1.4B (exactly $1,358,791,497) Larian Studios
Ready or Not older $49.99 265,219 79% 8.0M $398M (exactly $397,748,934) VOID Interactive
It Takes Two older $39.99 218,492 95% 6.6M $262M (exactly $262,124,852) Hazelight Studios
Divinity: Original Sin 2 - Definitive Edition older $44.99 180,782 95% 5.4M $244M (exactly $244,001,465) Larian Studios
Borderlands 3 older $59.99 127,847 81% 3.8M $230M (exactly $230,086,246) Gearbox Software
Warhammer 40,000: Darktide older $39.99 108,477 72% 3.3M $130M (exactly $130,139,857) Fatshark
Split Fiction $49.99 78,378 97% 2.4M $118M (exactly $117,543,487) Hazelight Studios
Teardown older $29.99 126,563 95% 3.8M $114M (exactly $113,868,731) Tuxedo Labs
Dying Light: The Beast $59.99 59,318 87% 1.8M $107M (exactly $106,754,605) Techland
Abiotic Factor $34.99 42,075 95% 1.3M $44M (exactly $44,166,128) Deep Field Games
Sonic Racing: CrossWorlds $69.99 11,479 93% 344k $24M (exactly $24,102,456) Sonic Team
Big Walk $19.99 32,470 95% 974k $19M (exactly $19,472,259) House House
Little Nightmares III $39.99 10,165 46% 305k $12M (exactly $12,194,950) Supermassive Games
Diablo II: Resurrected – Infernal Edition $39.99 5,855 86% 176k $7.0M (exactly $7,024,244) Blizzard Entertainment, Inc.
Echo Point Nova $24.99 7,521 96% 226k $5.6M (exactly $5,638,494) Greylock Studio
Gears of War: Reloaded $39.99 3,950 61% 119k $4.7M (exactly $4,738,815) The Coalition
Teenage Mutant Ninja Turtles: Splintered Fate $29.99 4,143 83% 124k $3.7M (exactly $3,727,457) Super Evil Megacorp

Estimates: copies = reviews × 30, gross = copies × list price.