Do I ship it?

GamesCo-op CampaignCo-op Campaign + Psychological Horror

Specimen · observed

Should I ship a Psychological-Horror Co-op Campaign game?

Co-op Campaign + Psychological Horror

Only 18 developers shipped a Psychological-Horror Co-op Campaign game in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, Split Fiction, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 27 more are announced, ×2.7 for every developer who shipped in the last year.

Verdict: poor odds, for a 8 / 10 build.

The middle developer here made $27k, ×18 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $3.6k; 1 in 20 cleared $110M, ×78467 the market median. Revenue is up 60% on the market; 27 games are announced against 10 developers who shipped in the last year.

Deciding numbers: median 17.8 times the market baseline, revenue up 60% on the market, 27 announced, ×2.7 per developer who shipped in the last year.
Nobody has said they are building this yet.
Co-op Campaign + Psychological Horror
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 18
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $152k → $14k → $342k → $3.6k (still earning)
The last cohort is still earning.
Outcomes for Co-op Campaign + Psychological Horror: Plate 1 · outcomes, 2 yr, n = 18
Bottom 30% $3.6k (exactly $3,565)
Median $27k (exactly $26,632)
Top 25% $250k (exactly $249,767)
Top 5% $118M (exactly $117,543,487)
Developers, 2 yr 18
Released games 45
Announced 27
Effort 8 / 10
AI-buildability Low
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 60% on the market, supply 25% more developers than the period before.

Free games: 9%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Co-op Campaign
effort 8 / 10 · low · shared campaign state over the network
Psychological Horror
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
8 / 10 · online systems, open world
Systems
Co-op Campaign; 6 in 10 of the top 25% also carry Online Co-Op, Co-op, Action
Price point
$9.99 typical · top 25% priced $39.99 or above
Art
4 in 10 of the top 25% ship with Atmospheric, Dark, First-Person
Plate 4 · demand

Why players buy here

The top 25% priced at $39.99 or above; the middle game at $9.99.

The top 10 games average 91% positive over 92,670 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $3.6k, median $27k, 1 in 4 over $240k, 1 in 20 over $110M.

3 in 10 developers made under $3.6k. 5 in 10 of the 8 games released 1 to 2 years ago have fewer than 100 reviews. 27 games are announced against 10 developers who shipped in the last year, ×2.7 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Co-op Campaign with a different setting or mood, ranked by verdict then median.

  1. + Open WorldPoor odds17 devs · median $267k · 65 announced
  2. + ZombiesPoor odds12 devs · median $27k · 22 announced
  3. + SurvivalPoor odds18 devs · median $16k · 44 announced
  4. + HorrorPoor odds31 devs · median $14k · 66 announced
  5. + Survival HorrorPoor odds19 devs · median $14k · 39 announced
  6. + ExplorationPoor odds54 devs · median $14k · 153 announced
  7. + Sci-fiPoor odds40 devs · median $13k · 78 announced
  8. + Puzzle PlatformerPoor odds26 devs · median $9.0k · 53 announced
  9. + Female ProtagonistPoor odds19 devs · median $6.6k · 29 announced
  10. + PlatformerPoor odds32 devs · median $6.5k · 90 announced
  11. + CraftingPoor odds17 devs · median $6.2k · 34 announced
  12. + SandboxPoor odds15 devs · median $6.2k · 30 announced

All 81 pairs on the Co-op Campaign page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Ready or Not older $49.99 265,219 79% 8.0M $398M (exactly $397,748,934) VOID Interactive
Split Fiction $49.99 78,378 97% 2.4M $118M (exactly $117,543,487) Hazelight Studios
Little Nightmares III $39.99 10,165 46% 305k $12M (exactly $12,194,950) Supermassive Games
We Were Here Forever older $17.99 16,256 90% 488k $8.8M (exactly $8,773,363) Total Mayhem Games
We Were Here Together older $12.99 14,481 82% 434k $5.6M (exactly $5,643,246) Total Mayhem Games
Labyrinthine older $9.99 13,779 84% 413k $4.1M (exactly $4,129,566) Valko Game Studios
Minecraft Legends older $39.99 2,621 59% 79k $3.1M (exactly $3,144,414) Mojang Studios, Blackbird Interactive
DESOLATE older $14.99 6,228 68% 187k $2.8M (exactly $2,800,732) Nearga
Hellpoint older $34.99 2,582 76% 77k $2.7M (exactly $2,710,325) Cradle Games
We Were Here Too older $9.99 9,005 78% 270k $2.7M (exactly $2,698,798) Total Mayhem Games
Paranoia Place: Escape Together $7.99 1,555 87% 47k $373k (exactly $372,734) Bloody Pixel Games
Blood Typers $12.49 912 94% 27k $342k (exactly $341,726) Outer Brain Studios
Storebound $7.99 1,042 76% 31k $250k (exactly $249,767) Embers
Devil of the Plague · EA $9.99 186 78% 5.6k $56k (exactly $55,744) SoulByte Games
Split Brain $5.99 164 92% 4.9k $29k (exactly $29,471) Kusa Games
Submerge · EA $9.99 92 61% 2.8k $28k (exactly $27,572) Neuron Activation
Unnamed Pogo Game $6.99 127 85% 3.8k $27k (exactly $26,632) Unnamed Games
Lurking Danger $11.99 49 65% 1.5k $18k (exactly $17,625) Farelas

Estimates: copies = reviews × 30, gross = copies × list price.