Games › Co-op Campaign › Co-op Campaign + Horror
Should I ship a Horror Co-op Campaign game?
Co-op Campaign + Horror
Of 31 developers who shipped a Horror Co-op Campaign game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 66 more are announced, ×4.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 8 / 10 build.
The middle developer here made $14k, ×9.6 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $2.0k; 1 in 20 cleared $12M, ×8141 the market median. Revenue is down 65% on the market; 66 games are announced against 16 developers who shipped in the last year.
| Bottom 30% | $1.9k (exactly $1,915) |
|---|---|
| Median | $14k (exactly $14,386) |
| Top 25% | $250k (exactly $249,767) |
| Top 5% | $12M (exactly $12,194,950) |
| Developers, 2 yr | 31 |
| Released games | 93 |
| Announced | 66 |
| Effort | 8 / 10 |
| AI-buildability | Low |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 65% on the market, supply as many developers as the period before.
Free games: 9%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- Co-op Campaign
- effort 8 / 10 · low · shared campaign state over the network
- Horror
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 8 / 10 · online systems, open world
- Systems
- Co-op Campaign; 6 in 10 of the top 25% also carry Action, Online Co-Op, Co-op
- Price point
- $7.99 typical · top 25% priced $39.99 or above
- Art
- 4 in 10 of the top 25% ship with First-Person, Atmospheric, Dark
Why players buy here
The top 25% priced at $39.99 or above; the middle game at $7.99.
The top 10 games average 80% positive over 80,026 reviews.
What kills games here
3 in 10 developers made under $2.0k. 6 in 10 of the 16 games released 1 to 2 years ago have fewer than 100 reviews. 66 games are announced against 16 developers who shipped in the last year, ×4.1 per shipper.
Adjacent niches
Co-op Campaign with a different setting or mood, ranked by verdict then median.
- + Open WorldPoor odds
- + ZombiesPoor odds
- + Psychological HorrorPoor odds
- + SurvivalPoor odds
- + Survival HorrorPoor odds
- + ExplorationPoor odds
- + Sci-fiPoor odds
- + Puzzle PlatformerPoor odds
- + Female ProtagonistPoor odds
- + PlatformerPoor odds
- + CraftingPoor odds
- + SandboxPoor odds
Comparable games
Ready or Not 2023 · $398M 
Warhammer 40,000: Darktide 2022 · $130M 
Dying Light: The Beast 2025 · $107M 
Resident Evil 6 2013 · $31M 
Resident Evil 5 2009 · $29M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Ready or Not | older | $49.99 | 265,219 79% | 8.0M | $398M (exactly $397,748,934) | VOID Interactive |
| | Warhammer 40,000: Darktide | older | $39.99 | 108,477 72% | 3.3M | $130M (exactly $130,139,857) | Fatshark |
| | Dying Light: The Beast | $59.99 | 59,318 87% | 1.8M | $107M (exactly $106,754,605) | Techland | |
| | Resident Evil 6 | older | $19.99 | 51,420 77% | 1.5M | $31M (exactly $30,836,574) | Capcom |
| | Resident Evil 5 | older | $19.99 | 48,521 87% | 1.5M | $29M (exactly $29,098,044) | Capcom |
 | Aliens: Fireteam Elite | older | $29.99 | 21,668 80% | 650k | $19M (exactly $19,494,700) | Cold Iron Studios |
 | Gears 5 | older | $29.99 | 21,210 72% | 636k | $19M (exactly $19,082,637) | The Coalition |
 | Strange Brigade | older | $49.99 | 8,309 84% | 249k | $12M (exactly $12,461,007) | Rebellion |
 | Little Nightmares III | $39.99 | 10,165 46% | 305k | $12M (exactly $12,194,950) | Supermassive Games | |
 | Dungeons 3 | older | $29.99 | 12,648 93% | 379k | $11M (exactly $11,379,406) | Realmforge Studios |
 | Gears of War: Reloaded | $39.99 | 3,950 61% | 119k | $4.7M (exactly $4,738,815) | The Coalition | |
 | The Break-In | $19.99 | 2,040 87% | 61k | $1.2M (exactly $1,223,388) | jorgen games Ltd, Oliver Josh | |
 | Blood: Refreshed Supply™ | $29.99 | 719 71% | 22k | $647k (exactly $646,884) | Nightdive Studios, Monolith Productions | |
 | Paranoia Place: Escape Together | $7.99 | 1,555 87% | 47k | $373k (exactly $372,734) | Bloody Pixel Games | |
 | Blood Typers | $12.49 | 912 94% | 27k | $342k (exactly $341,726) | Outer Brain Studios | |
 | Storebound | $7.99 | 1,042 76% | 31k | $250k (exactly $249,767) | Embers | |
 | Devil of the Plague | · EA | $9.99 | 186 78% | 5.6k | $56k (exactly $55,744) | SoulByte Games |
 | Astrumis - Survive Together | $9.99 | 139 70% | 4.2k | $42k (exactly $41,658) | Tyci |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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