Do I ship it?

GamesCo-op CampaignCo-op Campaign + Female Protagonist

Specimen · observed

Should I ship a Female-Led Co-op Campaign game?

Co-op Campaign + Female Protagonist

Only 19 developers shipped a Female-Led Co-op Campaign game in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, Split Fiction, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 29 more are announced, ×3.6 for every developer who shipped in the last year.

Verdict: poor odds, for a 8 / 10 build.

The middle developer here made $6.6k, ×4.4 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $540; 1 in 20 cleared $110M, ×78467 the market median. Revenue is down 80% on the market; 29 games are announced against 8 developers who shipped in the last year.

Deciding numbers: median 4.4 times the market baseline, revenue down 80% on the market, 29 announced, ×3.6 per developer who shipped in the last year.
Nobody has said they are building this yet.
Co-op Campaign + Female Protagonist
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 19
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $87k → $91k → $14k → $13k → $1.5k
Outcomes for Co-op Campaign + Female Protagonist: Plate 1 · outcomes, 2 yr, n = 19
Bottom 30% $539 (exactly $539)
Median $6.6k (exactly $6,625)
Top 25% $24k (exactly $24,284)
Top 5% $118M (exactly $117,543,487)
Developers, 2 yr 19
Released games 64
Announced 29
Effort 8 / 10
AI-buildability Low
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 80% on the market, supply 25% fewer developers than the period before.

Free games: 8%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Co-op Campaign
effort 8 / 10 · low · shared campaign state over the network
Female Protagonist
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
8 / 10 · online systems, open world
Systems
Co-op Campaign; 8 in 10 of the top 25% also carry Co-op, Online Co-Op, Action-Adventure
Price point
$9.99 typical · top 25% priced $49.99 or above
Art
5 in 10 of the top 25% ship with Story Rich, 3D, Funny
Plate 4 · demand

Why players buy here

The top 25% priced at $49.99 or above; the middle game at $9.99.

The top 10 games average 97% positive over 79,816 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $540, median $6.6k, 1 in 4 over $24k, 1 in 20 over $110M.

3 in 10 developers made under $540. 7 in 10 of the 11 games released 1 to 2 years ago have fewer than 100 reviews. 29 games are announced against 8 developers who shipped in the last year, ×3.6 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Co-op Campaign with a different setting or mood, ranked by verdict then median.

  1. + Open WorldPoor odds17 devs · median $267k · 65 announced
  2. + ZombiesPoor odds12 devs · median $27k · 22 announced
  3. + Psychological HorrorPoor odds18 devs · median $27k · 27 announced
  4. + SurvivalPoor odds18 devs · median $16k · 44 announced
  5. + HorrorPoor odds31 devs · median $14k · 66 announced
  6. + Survival HorrorPoor odds19 devs · median $14k · 39 announced
  7. + ExplorationPoor odds54 devs · median $14k · 153 announced
  8. + Sci-fiPoor odds40 devs · median $13k · 78 announced
  9. + Puzzle PlatformerPoor odds26 devs · median $9.0k · 53 announced
  10. + PlatformerPoor odds32 devs · median $6.5k · 90 announced
  11. + CraftingPoor odds17 devs · median $6.2k · 34 announced
  12. + SandboxPoor odds15 devs · median $6.2k · 30 announced

All 81 pairs on the Co-op Campaign page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
It Takes Two older $39.99 218,492 95% 6.6M $262M (exactly $262,124,852) Hazelight Studios
Divinity: Original Sin 2 - Definitive Edition older $44.99 180,782 95% 5.4M $244M (exactly $244,001,465) Larian Studios
Split Fiction $49.99 78,378 97% 2.4M $118M (exactly $117,543,487) Hazelight Studios
Resident Evil 6 older $19.99 51,420 77% 1.5M $31M (exactly $30,836,574) Capcom
Resident Evil 5 older $19.99 48,521 87% 1.5M $29M (exactly $29,098,044) Capcom
Gears 5 older $29.99 21,210 72% 636k $19M (exactly $19,082,637) The Coalition
Dungeons 3 older $29.99 12,648 93% 379k $11M (exactly $11,379,406) Realmforge Studios
Trine Enchanted Edition older $14.99 12,843 95% 385k $5.8M (exactly $5,775,497) Frozenbyte
Operation: Tango older $19.99 7,167 86% 215k $4.3M (exactly $4,298,050) Clever Plays
Saints Row 2 older $9.99 12,848 75% 385k $3.9M (exactly $3,850,546) Volition
LEGO® Horizon Adventures™ $39.99 403 60% 12k $483k (exactly $483,479) Guerrilla Games, Studio Gobo
Parallel Experiment $9.99 702 84% 21k $210k (exactly $210,389) Eleven Puzzles
Together in Forgotten Lands $7.99 104 90% 3.1k $25k (exactly $24,929) Vellichor Games
Wizzerd Quest 2 $14.99 54 74% 1.6k $24k (exactly $24,284) Kondoorsoft
Lurking Danger $11.99 49 65% 1.5k $18k (exactly $17,625) Farelas
Psycho Fear $9.99 47 68% 1.4k $14k (exactly $14,086) Dark Panda
Dad's Coming $13.99 31 100% 930 $13k (exactly $13,011) Cold Lahmen
Buccaneers Shipshape $12.99 31 87% 930 $12k (exactly $12,081) Merso Entertainment
Forgotten Fragments $12.99 17 70% 510 $6.6k (exactly $6,625) Binary Phoenix

Estimates: copies = reviews × 30, gross = copies × list price.