Do I ship it?

GamesOpen WorldOpen World + Western

Specimen · observed

Should I ship a Western Open World game?

Open World + Western

Of 22 developers who shipped a Western Open World game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 36 more are announced, ×2.6 for every developer who shipped in the last year.

Verdict: poor odds, for a 8 / 10 build.

The middle developer here made $12k, ×7.7 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $3.0k; 1 in 20 cleared $480k, ×326 the market median. Revenue is up 175% on the market; 36 games are announced against 14 developers who shipped in the last year.

Deciding numbers: median 7.7 times the market baseline, revenue up 175% on the market, 36 announced, ×2.6 per developer who shipped in the last year.
Nobody has said they are building this yet.
Open World + Western
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 22
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $240 → $386 → $479 → $1.4M → $12k → $3.0k → $11k (still earning) → $24k (still earning)
The last cohort is still earning.
Outcomes for Open World + Western: Plate 1 · outcomes, 2 yr, n = 22
Bottom 30% $3.0k (exactly $2,997)
Median $12k (exactly $11,534)
Top 25% $69k (exactly $68,609)
Top 5% $489k (exactly $488,802)
Developers, 2 yr 22
Released games 70
Announced 36
Effort 8 / 10
AI-buildability Low
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 175% on the market, supply 75% more developers than the period before.

Free games: 10%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Open World
effort 8 / 10 · low · effort 8 sits in the low band
Western
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
8 / 10 · online systems, open world
Systems
Open World; 6 in 10 of the top 25% also carry Exploration, Action, Adventure
Price point
$9.99 typical · top 25% priced $24.99 or above
Art
4 in 10 of the top 25% ship with 3D, Atmospheric, First-Person
Plate 4 · demand

Why players buy here

The top 25% priced at $24.99 or above; the middle game at $9.99.

The top 10 games average 90% positive over 22,858 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $3.0k, median $12k, 1 in 4 over $68k, 1 in 20 over $480k.

3 in 10 developers made under $3.0k. 7 in 10 of the 11 games released 1 to 2 years ago have fewer than 100 reviews. 36 games are announced against 14 developers who shipped in the last year, ×2.6 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Open World with a different setting or mood, ranked by verdict then median.

  1. + WuxiaFair12 devs · median $634k · 17 announced
  2. + 4 Player LocalFair14 devs · median $82k · 20 announced
  3. + VampiresFair15 devs · median $23k · 21 announced
  4. + TrainsFair27 devs · median $21k · 25 announced
  5. + FMVFair11 devs · median $14k · 13 announced
  6. + GothicFair25 devs · median $5.4k · 32 announced
  7. + MarsFair12 devs · median $2.2k · 15 announced
  8. + TanksFair9 devs · median $1.3k · 11 announced
  9. + FaithLong shot11 devs · median $716 · 14 announced
  10. + DiplomacyPoor odds13 devs · median $1.8M · 38 announced
  11. + Real-Time with PausePoor odds8 devs · median $767k · 11 announced
  12. + Co-op CampaignPoor odds17 devs · median $267k · 65 announced

All 240 pairs on the Open World page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Red Dead Redemption 2 older $59.99 846,270 92% 25M $1.5B (exactly $1,523,032,119) Rockstar Games
Hunt: Showdown 1896 older $29.99 213,023 74% 6.4M $192M (exactly $191,656,793) Crytek
Fallout: New Vegas older $9.99 211,748 95% 6.4M $63M (exactly $63,460,876) Obsidian Entertainment
Red Dead Online older $19.99 59,572 82% 1.8M $36M (exactly $35,725,328) Rockstar Games
Red Dead Redemption $49.99 20,294 92% 609k $30M (exactly $30,434,912) Rockstar Games, Double Eleven
Blood West older $24.99 6,132 90% 184k $4.6M (exactly $4,597,160) Hyperstrange
This Land Is My Land older $29.99 4,248 68% 127k $3.8M (exactly $3,821,926) Game-Labs
Outlaws of the Old West · EA older $19.99 5,584 58% 168k $3.3M (exactly $3,348,725) Virtual Basement LLC
West of Loathing older $10.99 9,716 97% 291k $3.2M (exactly $3,203,365) Asymmetric
Hard West older $19.99 4,103 74% 123k $2.5M (exactly $2,460,569) CreativeForge Games
Alaska Gold Fever $16.99 959 79% 29k $489k (exactly $488,802) Baked Games
Unbridled: That Horse Game · EA $24.99 487 85% 15k $365k (exactly $365,104) Mind Evotion Games
Wild Indigo Ranch $19.99 424 68% 13k $254k (exactly $254,273) Funday Games
Tombwater $24.99 282 92% 8.5k $211k (exactly $211,415) Moth Atlas
Western Rye · EA $21.99 104 53% 3.1k $69k (exactly $68,609) Nixalon Studios
Deadrock Redemption 2 $14.99 123 86% 3.7k $55k (exactly $55,313) Entropy Digital Entertainment
Frontier Legends · EA $29.99 57 40% 1.7k $51k (exactly $51,283) Neojac Entertainment Inc.
Ranchbound · EA $17.99 44 50% 1.3k $24k (exactly $23,747) Eldersong Games
Bounty Trail $6.99 84 52% 2.5k $18k (exactly $17,615) September Games

Estimates: copies = reviews × 30, gross = copies × list price.