Do I ship it?

GamesOpen WorldOpen World + Thriller

Specimen · observed

Should I ship a Thriller Open World game?

Open World + Thriller

Of 48 developers who shipped a Thriller Open World game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 93 more are announced, ×2.8 for every developer who shipped in the last year.

Verdict: poor odds, for a 8 / 10 build.

The middle developer here made $600, ×0.4 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $180. 93 games are announced against 33 developers who shipped in the last year, ×2.8 per shipper, while revenue is up 685% on the market.

Deciding numbers: median 0.4 times the market baseline, revenue up 685% on the market, 93 announced, ×2.8 per developer who shipped in the last year.
Nobody has said they are building this yet.
Open World + Thriller
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 48
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $3.0k → $12k → $479 → $598 → $179 → $449 → $9.9k (still earning) → $599 (still earning)
The last cohort is still earning.
Outcomes for Open World + Thriller: Plate 1 · outcomes, 2 yr, n = 48
Bottom 30% $179 (exactly $179)
Median $599 (exactly $599)
Top 25% $9.9k (exactly $9,890)
Top 5% $337k (exactly $336,863)
Developers, 2 yr 48
Released games 130
Announced 93
Effort 8 / 10
AI-buildability Low
Typical price $7.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 685% on the market, supply 120% more developers than the period before.

Free games: 7%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Open World
effort 8 / 10 · low · effort 8 sits in the low band
Thriller
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
8 / 10 · online systems, open world
Systems
Open World; 4 in 10 of the top 25% also carry Adventure, Action, Exploration
Price point
$7.99 typical · top 25% priced $19.99 or above
Art
4 in 10 of the top 25% ship with Story Rich, Atmospheric, Dark
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $7.99.

The top 10 games average 82% positive over 8,526 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $180, median $600, 1 in 4 over $9.8k, 1 in 20 over $330k.

3 in 10 developers made under $180. 9 in 10 of the 18 games released 1 to 2 years ago have fewer than 100 reviews. 93 games are announced against 33 developers who shipped in the last year, ×2.8 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Open World with a different setting or mood, ranked by verdict then median.

  1. + WuxiaFair12 devs · median $634k · 17 announced
  2. + 4 Player LocalFair14 devs · median $82k · 20 announced
  3. + VampiresFair15 devs · median $23k · 21 announced
  4. + TrainsFair27 devs · median $21k · 25 announced
  5. + FMVFair11 devs · median $14k · 13 announced
  6. + GothicFair25 devs · median $5.4k · 32 announced
  7. + MarsFair12 devs · median $2.2k · 15 announced
  8. + TanksFair9 devs · median $1.3k · 11 announced
  9. + FaithLong shot11 devs · median $716 · 14 announced
  10. + DiplomacyPoor odds13 devs · median $1.8M · 38 announced
  11. + Real-Time with PausePoor odds8 devs · median $767k · 11 announced
  12. + Co-op CampaignPoor odds17 devs · median $267k · 65 announced

All 240 pairs on the Open World page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Firewatch older $19.99 93,690 90% 2.8M $56M (exactly $56,185,893) Campo Santo
L.A. Noire older $19.99 31,099 85% 933k $19M (exactly $18,650,070) Team Bondi, Rockstar Leeds
Choo-Choo Charles older $19.99 16,292 91% 489k $9.8M (exactly $9,770,312) Two Star Games
The Sinking City Remastered older $39.99 5,361 75% 161k $6.4M (exactly $6,431,592) Frogwares
Sherlock Holmes Chapter One older $44.99 4,189 77% 126k $5.7M (exactly $5,653,893) Frogwares
ZERO PARADES: For Dead Spies $39.99 2,911 83% 87k $3.5M (exactly $3,492,327) ZA/UM
The Painscreek Killings older $19.99 5,784 90% 174k $3.5M (exactly $3,468,665) EQ Studios
The Suicide of Rachel Foster older $17.99 5,322 68% 160k $2.9M (exactly $2,872,283) ONE-O-ONE GAMES
Deadly Premonition: The Director's Cut older $24.99 3,243 65% 97k $2.4M (exactly $2,431,277) Rising Star Games
The Complex: Expedition $14.99 2,620 89% 79k $1.2M (exactly $1,178,214) pgWave
SILENT BREATH $9.99 1,124 67% 34k $337k (exactly $336,863) EXODIAC STUDIOS
Arctic Awakening $24.99 328 84% 9.8k $246k (exactly $245,902) GoldFire Studios
Nested Lands · EA $14.99 482 73% 14k $217k (exactly $216,755) 1M Bits Horde
Kingdom of Night $19.99 326 86% 9.8k $196k (exactly $195,502) Friends of Safety
Hacked: The Streamer $8.49 268 73% 8.0k $68k (exactly $68,260) Button Interactive, NAISU
Miami Paradise 2 $14.99 131 94% 3.9k $59k (exactly $58,911) Entropy Digital Entertainment
Snowed Under | 雪葬 $7.99 194 60% 5.8k $47k (exactly $46,502) Chilla's Art
Welcome to Free Will - Complete Edition $4.99 142 90% 4.3k $21k (exactly $21,257) Mr Strangelove

Estimates: copies = reviews × 30, gross = copies × list price.