Do I ship it?

GamesOpen WorldOpen World + Driving

Specimen · observed

Should I ship a Driving Open World game?

Open World + Driving

Of 208 developers who shipped a Driving Open World game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 408 more are announced, ×3.4 for every developer who shipped in the last year.

Verdict: poor odds, for a 8 / 10 build.

The middle developer here made $8.1k, ×5.4 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $1.5k; 1 in 20 cleared $7.0M, ×4707 the market median. Revenue is up 70% on the market; 408 games are announced against 119 developers who shipped in the last year.

Deciding numbers: median 5.4 times the market baseline, revenue up 70% on the market, 408 announced, ×3.4 per developer who shipped in the last year.
Nobody has said they are building this yet.
Open World + Driving
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 208
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $14k → $38k → $16k → $5.1k → $12k → $5.4k → $9.3k (still earning) → $4.8k (still earning)
The last cohort is still earning.
Outcomes for Open World + Driving: Plate 1 · outcomes, 2 yr, n = 208
Bottom 30% $1.4k (exactly $1,438)
Median $8.1k (exactly $8,095)
Top 25% $143k (exactly $142,729)
Top 5% $7.1M (exactly $7,050,949)
Developers, 2 yr 208
Released games 685
Announced 408
Effort 8 / 10
AI-buildability Low
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 70% on the market, supply 30% more developers than the period before.

Free games: 8%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Open World
effort 8 / 10 · low · effort 8 sits in the low band
Driving
effort 6 / 10 · low · vehicle handling feel is tuned by hand

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
8 / 10 · online systems, open world
Systems
Open World, Driving; 6 in 10 of the top 25% also carry Simulation, Automobile Sim, Exploration
Price point
$9.99 typical · top 25% priced $29.99 or above
Art
6 in 10 of the top 25% ship with First-Person, Realistic, 3D
Plate 4 · demand

Why players buy here

The top 25% priced at $29.99 or above; the middle game at $9.99.

The top 10 games average 91% positive over 594,371 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $1.5k, median $8.1k, 1 in 4 over $140k, 1 in 20 over $7.0M.

3 in 10 developers made under $1.5k. 6 in 10 of the 99 games released 1 to 2 years ago have fewer than 100 reviews. 408 games are announced against 119 developers who shipped in the last year, ×3.4 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Open World with a different second tag, ranked by verdict then median.

  1. + WuxiaFair12 devs · median $634k · 17 announced
  2. + 4 Player LocalFair14 devs · median $82k · 20 announced
  3. + VampiresFair15 devs · median $23k · 21 announced
  4. + TrainsFair27 devs · median $21k · 25 announced
  5. + FMVFair11 devs · median $14k · 13 announced
  6. + GothicFair25 devs · median $5.4k · 32 announced
  7. + MarsFair12 devs · median $2.2k · 15 announced
  8. + TanksFair9 devs · median $1.3k · 11 announced
  9. + FaithLong shot11 devs · median $716 · 14 announced
  10. + DiplomacyPoor odds13 devs · median $1.8M · 38 announced
  11. + Real-Time with PausePoor odds8 devs · median $767k · 11 announced
  12. + Co-op CampaignPoor odds17 devs · median $267k · 65 announced

All 240 pairs on the Open World page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Forza Horizon 5 older $59.99 260,218 89% 7.8M $468M (exactly $468,314,335) Playground Games
Euro Truck Simulator 2 older $19.99 756,984 97% 23M $454M (exactly $453,963,305) SCS Software
BeamNG.drive · EA older $24.99 388,236 97% 12M $291M (exactly $291,060,529) BeamNG
Need for Speed™ Heat older $69.99 128,933 84% 3.9M $271M (exactly $270,720,620) Ghost Games
Forza Horizon 6 $69.99 86,730 82% 2.6M $182M (exactly $182,106,981) Playground Games
Schedule I · EA $19.99 288,939 97% 8.7M $173M (exactly $173,276,718) TVGS
Need for Speed™ Unbound older $69.99 49,862 61% 1.5M $105M (exactly $104,695,241) Criterion Games
American Truck Simulator older $19.99 165,692 97% 5.0M $99M (exactly $99,365,492) SCS Software
Assetto Corsa older $19.99 136,067 92% 4.1M $82M (exactly $81,599,380) Kunos Simulazioni
The Crew™ 2 older $29.99 86,533 78% 2.6M $78M (exactly $77,853,740) Ivory Tower
My Summer Car $14.99 108,503 94% 3.3M $49M (exactly $48,793,799) Amistech Games
Tokyo Xtreme Racer $49.99 15,284 93% 459k $23M (exactly $22,921,415) Genki Co., Ltd.
Assetto Corsa EVO · EA $39.99 16,545 60% 496k $20M (exactly $19,849,036) KUNOS Simulazioni
Drive Beyond Horizons · EA $24.99 17,903 77% 537k $13M (exactly $13,421,879) Drive Beyond Horizons
Car For Sale Simulator $16.99 20,229 78% 607k $10M (exactly $10,310,721) Red Axe Games
Mon Bazou $15.99 19,922 97% 598k $9.6M (exactly $9,556,583) Santa Goat
The Bus $39.99 7,831 73% 235k $9.4M (exactly $9,394,851) TML-Studios
SAND: Raiders of Sophie · EA $24.99 12,485 49% 375k $9.4M (exactly $9,360,004) Hologryph, TowerHaus

Estimates: copies = reviews × 30, gross = copies × list price.