Do I ship it?

Games › Football (American) › Football (American) + Character Customization

Specimen · observed

Should I ship a Character Customization Football (American) game?

Football (American) + Character Customization

Only 14 developers shipped a Character Customization Football (American) game in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, INAZUMA ELEVEN: Victory Road, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 12 more are announced.

Verdict: strong odds, for a 7 / 10 build.

The middle developer here made $3.6k, ×2.4 the market's $1.5k for a 7 / 10 build, and 7 in 10 cleared $1.3k. Revenue is up 275% on the market; 12 games are announced against 11 developers who shipped in the last year, ×1.1 per shipper.

Deciding numbers: median 2.4 times the market baseline, revenue up 275% on the market, 12 announced, ×1.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Football (American) + Character Customization
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 14
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $28k → $1.8k → $69k → $3.6k (still earning) → $5.4k (still earning)
The last cohort is still earning.
Outcomes for Football (American) + Character Customization: Plate 1 · outcomes, 2 yr, n = 14
Bottom 30% $1.3k (exactly $1,348)
Median $3.6k (exactly $3,598)
Top 25% $21k (exactly $20,992)
Top 5% $23M (exactly $23,474,646)
Developers, 2 yr 14
Released games 35
Announced 12
Effort 7 / 10
AI-buildability Low
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 275% on the market, supply 120% more developers than the period before.

Free games: 6%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Football (American)
effort 7 / 10 · low · effort 7 sits in the low band
Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
7 / 10 · big single-player or serious online
Systems
Football (American), Character Customization; 8 in 10 of the top 25% also carry Sports, Local Multiplayer, PvP
Price point
$9.99 typical · top 25% priced $69.99 or above
Art
5 in 10 of the top 25% ship with 3D, Realistic
Plate 4 · demand

Why players buy here

The top 25% priced at $69.99 or above; the middle game at $9.99.

The top 10 games average 88% positive over 11,573 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $1.4k, median $3.6k, 1 in 4 over $20k, 1 in 20 over $23M.

3 in 10 developers made under $1.4k. 7 in 10 of the 6 games released 1 to 2 years ago have fewer than 100 reviews. 12 games are announced against 11 developers who shipped in the last year.

Plate 6 · same mechanic, other settings

Adjacent niches

Football (American) with a different second tag, ranked by verdict then median.

  1. + TacticalStrong odds12 devs · median $5.8k · 8 announced
  2. + Local MultiplayerFair13 devs · median $1.8k · 4 announced
  3. + PvPFair17 devs · median $1.8k · 12 announced
  4. + SportsFair50 devs · median $1.3k · 40 announced
  5. + ActionFair16 devs · median $1.3k · 6 announced
  6. + Football (Soccer)Long shot15 devs · median $719 · 9 announced
  7. + Choices MatterPoor odds11 devs · median $8.1k · 7 announced
  8. + ManagementPoor odds18 devs · median $3.6k · 18 announced
  9. + StrategyPoor odds22 devs · median $3.6k · 20 announced
  10. + SimulationPoor odds34 devs · median $2.4k · 19 announced
  11. + ArcadePoor odds13 devs · median $898 · 11 announced
  12. + PhysicsPoor odds11 devs · median $719 · 7 announced

All 12 pairs on the Football (American) page

Plate 7 · comparable specimens, by est. revenue

Comparable games

INAZUMA ELEVEN: Victory Road 2025 · $23M Legend Bowl 2021 · $682k AFL 23 2023 · $666k College Bowl 2024 · $197k Sunday Rivals 2022 · $180k
Capsule Game Released Price Reviews Est. copies Est. revenue Developer
INAZUMA ELEVEN: Victory Road $69.99 11,180 88% 335k $23M (exactly $23,474,646) LEVEL5 Inc.
Legend Bowl older $24.99 910 87% 27k $682k (exactly $682,227) Super Pixel Games
AFL 23 older $59.99 370 45% 11k $666k (exactly $665,889) Big Ant Studios
College Bowl older $24.99 263 84% 7.9k $197k (exactly $197,171) Super Pixel Games
Sunday Rivals older $19.99 300 91% 9.0k $180k (exactly $179,910) 26k
Axis Football 2024 older $19.99 207 71% 6.2k $124k (exactly $124,138) Axis Games
Axis Football 2023 older $14.99 254 78% 7.6k $114k (exactly $114,224) Axis Games
Mutant Football League 2 $24.99 135 73% 4.1k $101k (exactly $101,210) Digital Dreams Entertainment
Rugby League Team Manager 3 older $39.99 75 80% 2.3k $90k (exactly $89,978) Alternative Software Ltd
Rugby Union Team Manager 4 older $39.99 60 70% 1.8k $72k (exactly $71,982) Alternative Software Ltd
Axis Football 2026 $19.99 115 75% 3.5k $69k (exactly $68,966) Axis Games
Axis Football 2027 $19.99 44 72% 1.3k $26k (exactly $26,387) Axis Games
Pro Strategy Football 2026 $24.99 28 89% 840 $21k (exactly $20,992) Kerry Batts
Gridiron Masters '98 · EA $9.99 27 81% 810 $8.1k (exactly $8,092) Software98
Brutal Ball Manager 2 · EA $9.99 18 100% 540 $5.4k (exactly $5,395) Stout Kassel Games
Pro Strategy Football 2027 $24.99 5 60% 150 $3.7k (exactly $3,748) Kerry Batts
Dynasty! $14.99 8 87% 240 $3.6k (exactly $3,598) newberry94005
Pro Football Online · EA $4.99 13 46% 390 $1.9k (exactly $1,946) Skywall Studios LLC

Estimates: copies = reviews × 30, gross = copies × list price.