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Should I ship a Tower Defense Simulation game?
Simulation + Tower Defense
Of 222 developers who shipped a Tower Defense Simulation game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 330 more are announced, ×2.7 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $1.2k, ×1.9 the market's $630 for a 5 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $540k, ×874 the market median. Revenue is up 50% on the market; 330 games are announced against 121 developers who shipped in the last year.
| Bottom 30% | $300 (exactly $300) |
|---|---|
| Median | $1.2k (exactly $1,199) |
| Top 25% | $21k (exactly $20,588) |
| Top 5% | $549k (exactly $548,634) |
| Developers, 2 yr | 222 |
| Released games | 568 |
| Announced | 330 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 50% on the market, supply 20% more developers than the period before.
Free games: 8%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Simulation
- effort 5 / 10 · medium · effort 5 sits in the medium band
- Tower Defense
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Simulation, Tower Defense; 6 in 10 of the top 25% also carry Strategy, Base Building, Building
- Price point
- $6.99 typical · top 25% priced $19.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, Top-Down
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $6.99.
The top 10 games average 82% positive over 43,757 reviews.
What kills games here
3 in 10 developers made under $300. 8 in 10 of the 115 games released 1 to 2 years ago have fewer than 100 reviews. 330 games are announced against 121 developers who shipped in the last year, ×2.7 per shipper.
Adjacent niches
Simulation with a different second tag, ranked by verdict then median.
- + FMVStrong odds
- + Escape RoomStrong odds
- + World War IFair
- + Job SimulatorFair
- + LGBTQ+Fair
- + PinballFair
- + Female ProtagonistFair
- + BirdsFair
- + Artificial IntelligenceFair
- + MusicFair
- + Auto BattlerFair
- + ProgrammingFair
Comparable games
7 Days to Die 2024 · $369M 
Kingdom Two Crowns 2018 · $19M 
Diplomacy is Not an Option 2024 · $9.8M 
Night of the Dead 2024 · $9.3M 
Craft The World 2014 · $8.6M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | 7 Days to Die | older | $44.99 | 273,589 87% | 8.2M | $369M (exactly $369,263,073) | The Fun Pimps |
| | Kingdom Two Crowns | older | $19.99 | 31,259 90% | 938k | $19M (exactly $18,746,022) | Fury Studios, Coatsink |
| | Diplomacy is Not an Option | $29.99 | 10,904 85% | 327k | $9.8M (exactly $9,810,329) | Door 407 | |
| | Night of the Dead | older | $29.99 | 10,380 77% | 311k | $9.3M (exactly $9,338,886) | Jackto Studios |
| | Craft The World | older | $18.99 | 15,074 88% | 452k | $8.6M (exactly $8,587,658) | Dekovir Entertainment, Sibear Games |
 | Starship Troopers: Terran Command | older | $29.99 | 9,214 87% | 276k | $8.3M (exactly $8,289,836) | The Artistocrats |
 | Stronghold Crusader: Definitive Edition | $19.99 | 10,627 92% | 319k | $6.4M (exactly $6,373,012) | Firefly Studios | |
 | The Front | $19.99 | 9,555 66% | 287k | $5.7M (exactly $5,730,134) | Samar Studio | |
 | Bad North: Jotunn Edition | older | $14.99 | 12,344 93% | 370k | $5.6M (exactly $5,551,097) | Plausible Concept, Oskar Stålberg |
 | Stronghold Crusader HD (2012) | older | $9.99 | 17,564 97% | 527k | $5.3M (exactly $5,263,931) | Firefly Studios |
 | Lessaria: Fantasy Kingdom Sim | $24.90 | 2,938 77% | 88k | $2.2M (exactly $2,194,686) | Rockbee Team | |
 | Sir, We Have an Orc Problem | $9.99 | 4,123 86% | 124k | $1.2M (exactly $1,235,663) | Mumpitz Games | |
 | DarkSwitch | $34.99 | 714 77% | 21k | $749k (exactly $749,486) | Cyber Temple | |
 | Deck of Haunts | $19.99 | 1,206 84% | 36k | $723k (exactly $723,238) | Mantis | |
 | ShapeHero Factory | $23.99 | 991 88% | 30k | $713k (exactly $713,223) | Asobism.Co.,Ltd | |
 | The Spotter: Dig or Die | $12.99 | 1,792 84% | 54k | $698k (exactly $698,342) | Puppyroar Games | |
 | Gold Gold Adventure Gold | $24.99 | 907 70% | 27k | $680k (exactly $679,978) | Can Can Can a Man |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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