Games › Simulation › Simulation + Horror
Should I ship a Horror Simulation game?
Simulation + Horror
Of 1,129 developers who shipped a Horror Simulation game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,411 more are announced, ×2.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $1.9k, ×3.1 the market's $630 for a 5 / 10 build, and 3 in 10 made under $540; 1 in 20 cleared $280k, ×447 the market median. Revenue is up 10% on the market; 1,411 games are announced against 679 developers who shipped in the last year.
| Bottom 30% | $538 (exactly $538) |
|---|---|
| Median | $1.9k (exactly $1,918) |
| Top 25% | $11k (exactly $10,793) |
| Top 5% | $281k (exactly $280,613) |
| Developers, 2 yr | 1,129 |
| Released games | 2,807 |
| Announced | 1,411 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 10% on the market, supply 35% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Simulation
- effort 5 / 10 · medium · effort 5 sits in the medium band
- Horror
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Simulation; 4 in 10 of the top 25% also carry Adventure, Exploration, Walking Simulator
- Price point
- $4.99 typical · top 25% priced $12.99 or above
- Art
- 6 in 10 of the top 25% ship with First-Person, Atmospheric, 3D
Why players buy here
The top 25% priced at $12.99 or above; the middle game at $4.99.
The top 10 games average 91% positive over 298,946 reviews.
What kills games here
3 in 10 developers made under $540. 8 in 10 of the 615 games released 1 to 2 years ago have fewer than 100 reviews. 1,411 games are announced against 679 developers who shipped in the last year, ×2.1 per shipper.
Adjacent niches
Simulation with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + Escape RoomStrong odds
- + World War IFair
- + Job SimulatorFair
- + LGBTQ+Fair
- + PinballFair
- + Female ProtagonistFair
- + BirdsFair
- + Artificial IntelligenceFair
- + MusicFair
- + Auto BattlerFair
- + ProgrammingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | DayZ | older | $49.99 | 387,850 78% | 12M | $582M (exactly $581,658,645) | Bohemia Interactive |
| | 7 Days to Die | older | $44.99 | 273,589 87% | 8.2M | $369M (exactly $369,263,073) | The Fun Pimps |
| | The Forest | older | $19.99 | 581,431 95% | 17M | $349M (exactly $348,684,171) | Endnight Games Ltd |
| | Sons Of The Forest | older | $29.99 | 284,572 88% | 8.5M | $256M (exactly $256,029,428) | Endnight Games Ltd |
| | People Playground | older | $9.99 | 298,158 98% | 8.9M | $89M (exactly $89,357,953) | mestiez |
| | Outer Wilds | older | $24.99 | 89,506 95% | 2.7M | $67M (exactly $67,102,648) | Mobius Digital |
| | The Isle | · EA older | $19.99 | 111,397 80% | 3.3M | $67M (exactly $66,804,781) | Afterthought LLC |
| | The Long Dark | older | $19.99 | 110,264 89% | 3.3M | $66M (exactly $66,125,321) | Hinterland Studio Inc. |
| | Barotrauma | older | $34.99 | 61,905 94% | 1.9M | $65M (exactly $64,981,678) | FakeFish, Undertow Games |
| | Bodycam | · EA older | $33.32 | 60,179 80% | 1.8M | $60M (exactly $60,154,928) | Reissad Studio |
| | MiSide | $14.99 | 122,007 97% | 3.7M | $55M (exactly $54,866,548) | AIHASTO | |
| | Le Mans Ultimate | $39.99 | 15,068 79% | 452k | $18M (exactly $18,077,080) | Studio 397 | |
| | Halloween: The Game | $39.99 | 11,868 68% | 356k | $14M (exactly $14,238,040) | IllFonic | |
| | Drive Beyond Horizons | · EA | $24.99 | 17,903 77% | 537k | $13M (exactly $13,421,879) | Drive Beyond Horizons |
| | No, I'm not a Human | $14.99 | 27,222 93% | 817k | $12M (exactly $12,241,733) | Trioskaz | |
| | Liar's Bar | · EA | $6.99 | 48,708 89% | 1.5M | $10M (exactly $10,214,068) | Curve Animation |
| | CloverPit | $9.99 | 24,710 90% | 741k | $7.4M (exactly $7,405,587) | Panik Arcade | |
| | Shift At Midnight | $9.99 | 10,147 88% | 304k | $3.0M (exactly $3,041,056) | Bun Muen | |
| | A Game About Digging A Hole™ | $4.99 | 18,785 89% | 564k | $2.8M (exactly $2,812,114) | DoubleBee | |
| | Pathologic 3 | $34.99 | 2,528 80% | 76k | $2.7M (exactly $2,653,642) | Ice-Pick Lodge |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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