Games › Simulation › Simulation + Heist
Should I ship a Heist Simulation game?
Simulation + Heist
Of 38 developers who shipped a Heist Simulation game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 78 more are announced, ×3.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $2.0k, ×3.1 the market's $630 for a 6 / 10 build, and 3 in 10 made under $450; 1 in 20 cleared $2.8M, ×4471 the market median. Revenue is down 25% on the market; 78 games are announced against 24 developers who shipped in the last year.
| Bottom 30% | $449 (exactly $449) |
|---|---|
| Median | $2.0k (exactly $1,977) |
| Top 25% | $42k (exactly $41,658) |
| Top 5% | $2.8M (exactly $2,807,927) |
| Developers, 2 yr | 38 |
| Released games | 98 |
| Announced | 78 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $8.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 25% on the market, supply 70% more developers than the period before.
Free games: 19%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Simulation
- effort 5 / 10 · medium · effort 5 sits in the medium band
- Heist
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Simulation; 4 in 10 of the top 25% also carry Immersive Sim, Action, Co-op
- Price point
- $8.99 typical · top 25% priced $24.99 or above
- Art
- 4 in 10 of the top 25% ship with Realistic, First-Person, Funny
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $8.99.
The top 10 games average 84% positive over 18,013 reviews.
What kills games here
3 in 10 developers made under $450. 6 in 10 of the 16 games released 1 to 2 years ago have fewer than 100 reviews. 78 games are announced against 24 developers who shipped in the last year, ×3.3 per shipper.
Adjacent niches
Simulation with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + Escape RoomStrong odds
- + World War IFair
- + Job SimulatorFair
- + LGBTQ+Fair
- + PinballFair
- + Female ProtagonistFair
- + BirdsFair
- + Artificial IntelligenceFair
- + MusicFair
- + Auto BattlerFair
- + ProgrammingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | PAYDAY 2 | older | $9.99 | 445,531 89% | 13M | $134M (exactly $133,525,641) | OVERKILL - a Starbreeze Studio., Sidetr… (OVERKILL - a Starbreeze Studio., Sidetrack Games) |
| | Teardown | older | $29.99 | 126,563 95% | 3.8M | $114M (exactly $113,868,731) | Tuxedo Labs |
| | Crime Scene Cleaner | older | $29.99 | 32,469 98% | 974k | $29M (exactly $29,212,359) | President Studio |
| | Thief Simulator | older | $19.99 | 37,377 88% | 1.1M | $22M (exactly $22,414,987) | Noble Muffins |
| | Hobo: Tough Life | older | $29.99 | 8,679 84% | 260k | $7.8M (exactly $7,808,496) | Perun Creative |
| | The Precinct | $29.99 | 7,837 87% | 235k | $7.1M (exactly $7,050,949) | Fallen Tree Games Ltd | |
| | PAYDAY™ The Heist | older | $9.99 | 21,870 92% | 656k | $6.6M (exactly $6,554,439) | OVERKILL - a Starbreeze Studio. |
| | 112 Operator | older | $24.99 | 5,688 88% | 171k | $4.3M (exactly $4,264,294) | Jutsu Games |
| | Thief Simulator 2 | older | $19.99 | 6,568 87% | 197k | $3.9M (exactly $3,938,830) | CookieDev, Ultimate Games S.A. |
| | Crime Simulator | $14.99 | 6,244 82% | 187k | $2.8M (exactly $2,807,927) | CookieDev | |
| | The Break-In | $19.99 | 2,040 87% | 61k | $1.2M (exactly $1,223,388) | jorgen games Ltd, Oliver Josh | |
| | It's Only Money | $24.99 | 473 78% | 14k | $355k (exactly $354,608) | Usual Suspects Studios | |
| | Forensics: Crime Scene Detective | $24.99 | 288 62% | 8.6k | $216k (exactly $215,914) | Binary Impact, Alchemical Works | |
| | Laundering Simulator - Clean Cash and Laundry | $12.99 | 399 81% | 12k | $155k (exactly $155,490) | Ritual Interactive | |
| | Midnight Heist | $9.99 | 389 92% | 12k | $117k (exactly $116,583) | MediaTale | |
| | Thousand Hells: The Underworld Heists | $24.99 | 76 78% | 2.3k | $57k (exactly $56,977) | A Sharp | |
| | Dragon's Chronicles~暗黒大魔王と北斗の剣(つるぎ)~ | $12.99 | 128 85% | 3.8k | $50k (exactly $49,882) | スタジオあっとほ~む | |
| | SEX Police 🔞🚨 | $9.99 | 139 76% | 4.2k | $42k (exactly $41,658) | Play and Cum 💦 |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.