Games › Simulation › Simulation + Beat 'em up
Should I ship a Beat 'em up Simulation game?
Simulation + Beat 'em up
Of 49 developers who shipped a Beat 'em up Simulation game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 62 more are announced, ×2.2 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $420, ×0.7 the market's $630 for a 5 / 10 build, and 3 in 10 made under $90. 62 games are announced against 28 developers who shipped in the last year, ×2.2 per shipper, while revenue is down 65% on the market.
| Bottom 30% | $90 (exactly $90) |
|---|---|
| Median | $419 (exactly $419) |
| Top 25% | $6.7k (exactly $6,747) |
| Top 5% | $109k (exactly $108,864) |
| Developers, 2 yr | 49 |
| Released games | 184 |
| Announced | 62 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 65% on the market, supply 35% more developers than the period before.
Free games: 10%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Simulation
- effort 5 / 10 · medium · effort 5 sits in the medium band
- Beat 'em up
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Simulation, Beat 'em up; 4 in 10 of the top 25% also carry Action, Physics, Arcade
- Price point
- $4.99 typical · top 25% priced $19.99 or above
- Art
- 3 in 10 of the top 25% ship with Funny, 3D, 2D
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $4.99.
The top 10 games average 64% positive over 3,318 reviews.
What kills games here
3 in 10 developers made under $90. 9 in 10 of the 33 games released 1 to 2 years ago have fewer than 100 reviews. 62 games are announced against 28 developers who shipped in the last year, ×2.2 per shipper.
Adjacent niches
Simulation with a different second tag, ranked by verdict then median.
- + FMVStrong odds
- + Escape RoomStrong odds
- + World War IFair
- + Job SimulatorFair
- + LGBTQ+Fair
- + PinballFair
- + Female ProtagonistFair
- + BirdsFair
- + Artificial IntelligenceFair
- + MusicFair
- + Auto BattlerFair
- + ProgrammingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Police Simulator: Patrol Officers | older | $39.99 | 18,880 75% | 566k | $23M (exactly $22,650,336) | Aesir Interactive |
| | Bully: Scholarship Edition | older | $14.99 | 37,562 84% | 1.1M | $17M (exactly $16,891,631) | Rockstar New England |
| | Sakuna: Of Rice and Ruin | older | $29.99 | 5,004 92% | 150k | $4.5M (exactly $4,502,099) | Edelweiss |
| | Punch Club | older | $9.99 | 12,098 81% | 363k | $3.6M (exactly $3,625,771) | Lazy Bear Games |
| | Shenmue I & II | older | $29.99 | 2,144 89% | 64k | $1.9M (exactly $1,928,957) | D3T |
| | Wrestling Empire | older | $19.99 | 3,036 94% | 91k | $1.8M (exactly $1,820,689) | MDickie |
| | Endorphin Vice | · EA older | $9.99 | 3,436 56% | 103k | $1.0M (exactly $1,029,769) | Endorphin Studios |
| | Beyond Sandbox | · EA | $19.99 | 1,223 39% | 37k | $733k (exactly $733,433) | Atlas XR |
| | Troublemaker | older | $19.99 | 938 89% | 28k | $563k (exactly $562,519) | Gamecom Team |
| | Tales Of Glory | older | $10.99 | 1,042 80% | 31k | $344k (exactly $343,547) | BlackTale Games |
| | Superhero Simulator | · EA | $5.99 | 867 73% | 26k | $156k (exactly $155,800) | mightyraccoon! Studios |
| | LES MILLS XR BODYCOMBAT | $29.99 | 121 85% | 3.6k | $109k (exactly $108,864) | Odders Lab | |
| | Troublemaker 2: Beyond Dream | $24.99 | 142 95% | 4.3k | $106k (exactly $106,457) | Gamecom Team | |
| | Femboy Futa Mania 🌶️ | $14.99 | 174 71% | 5.2k | $78k (exactly $78,248) | Lewd Star | |
| | IGNOBLE | $6.99 | 331 82% | 9.9k | $69k (exactly $69,411) | Retromagine | |
| | FUTA FIGHT & FUCK 🥊 | $14.99 | 115 92% | 3.5k | $52k (exactly $51,716) | BanzaiProject | |
| | MoonMiners | · EA | $4.99 | 200 93% | 6.0k | $30k (exactly $29,940) | MIROWIN |
| | Drunkn Bar Fight 2 VR | · EA | $12.99 | 64 50% | 1.9k | $25k (exactly $24,941) | Yooperlite |
| | Gorilla Vs 100 Men | $4.99 | 81 70% | 2.4k | $12k (exactly $12,126) | GrodGames |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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