Do I ship it?

GamesTop-Down ShooterTop-Down Shooter + Zombies

Specimen · observed

Should I ship a Zombie Top-Down Shooter?

Top-Down Shooter + Zombies

Of 121 developers who shipped a Zombie Top-Down Shooter in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 175 more are announced, ×3.0 for every developer who shipped in the last year.

Verdict: dead, for a 5 / 10 build.

The middle developer here made $300 in the last 2 years and $420 over 4, against a market of $630 for a 5 / 10 build. 58 developers shipped in the last year and 175 games are announced.

Deciding numbers: median 0.5 times the market baseline, revenue up 25% on the market, 175 announced, ×3.0 per developer who shipped in the last year.
Nobody has said they are building this yet.
Top-Down Shooter + Zombies
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 121
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $239 → $716 → $1.3k → $748 → $239 → $479 → $269 (still earning) → $359 (still earning)
The last cohort is still earning.
Outcomes for Top-Down Shooter + Zombies: Plate 1 · outcomes, 2 yr, n = 121
Bottom 30% $120 (exactly $120)
Median $299 (exactly $299)
Top 25% $4.5k (exactly $4,496)
Top 5% $176k (exactly $176,356)
Developers, 2 yr 121
Released games 389
Announced 175
Effort 5 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 25% on the market, supply 10% fewer developers than the period before.

Free games: 10%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Top-Down Shooter
effort 3 / 10 · high · effort 3 sits in the high band
Zombies
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
5 / 10 · real systems or entry 3D
Systems
Top-Down Shooter; 6 in 10 of the top 25% also carry Action, Action Roguelike, Roguelite
Price point
$4.99 typical · top 25% priced $9.99 or above
Art
3 in 10 of the top 25% ship with Top-Down, 3D, 2D
Plate 4 · demand

Why players buy here

The top 25% priced at $9.99 or above; the middle game at $4.99.

The top 10 games average 85% positive over 25,604 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $120, median $300, 1 in 4 over $4.4k, 1 in 20 over $170k.

3 in 10 developers made under $120. 9 in 10 of the 70 games released 1 to 2 years ago have fewer than 100 reviews. 175 games are announced against 58 developers who shipped in the last year, ×3.0 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Top-Down Shooter with a different setting or mood, ranked by verdict then median.

  1. + VampiresFair16 devs · median $3.7k · 10 announced
  2. + Turn-Based StrategyFair13 devs · median $1.6k · 13 announced
  3. + World War IIFair11 devs · median $1.4k · 15 announced
  4. + IdlerFair24 devs · median $748 · 30 announced
  5. + ArcheryFair9 devs · median $359 · 11 announced
  6. + LovecraftianPoor odds12 devs · median $6.5k · 28 announced
  7. + Tactical RPGPoor odds12 devs · median $5.5k · 16 announced
  8. + Action RTSPoor odds14 devs · median $4.0k · 32 announced
  9. + HistoricalPoor odds18 devs · median $3.3k · 24 announced
  10. + ModernPoor odds13 devs · median $3.3k · 19 announced
  11. + CraftingPoor odds45 devs · median $3.1k · 125 announced
  12. + DystopianPoor odds24 devs · median $3.1k · 92 announced

All 150 pairs on the Top-Down Shooter page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Yet Another Zombie Survivors $14.99 14,123 91% 424k $6.4M (exactly $6,351,113) Awesome Games Studio
The Last Stand: Aftermath older $24.99 6,096 80% 183k $4.6M (exactly $4,570,171) Con Artist Games
How to Survive 2 older $14.99 8,641 69% 259k $3.9M (exactly $3,885,858) Eko Software
Apocalypse Party older $9.99 4,658 72% 140k $1.4M (exactly $1,396,003) Breaker Games
R.I.P. - Reincarnation Insurance Program $14.99 2,727 76% 82k $1.2M (exactly $1,226,332) WarmCore Studio
Red Solstice 2: Survivors older $14.99 2,585 70% 78k $1.2M (exactly $1,162,474) Ironward
Crimsonland older $13.99 2,107 94% 63k $884k (exactly $884,308) 10tons Ltd
Endoparasitic older $9.99 2,928 93% 88k $878k (exactly $877,522) Miziziziz
Zombie Driver HD older $9.99 2,770 84% 83k $830k (exactly $830,169) Exor Studios
West of Dead older $19.99 1,289 76% 39k $773k (exactly $773,013) Upstream Arcade
Zombieville USA 3D $9.99 2,184 92% 66k $655k (exactly $654,545) Mika Mobile, Inc.
Whisper Mountain Outbreak · EA $7.99 2,421 84% 73k $580k (exactly $580,314) Toge Productions
Section 13 $19.99 770 70% 23k $462k (exactly $461,769) Ocean Drive Studio, Inc.
FatalZone $6.99 2,125 66% 64k $446k (exactly $445,612) Midhard Games
Dark Light: Survivor · EA $16.99 346 75% 10k $176k (exactly $176,356) Mirari&Co.
Keep Her Safe · EA $9.99 382 97% 11k $114k (exactly $114,485) Gugu Studio
Soulforge Lost Path $8.99 302 69% 9.1k $81k (exactly $81,449) Ziyue
Graveyard Gunslingers $7.99 224 58% 6.7k $54k (exactly $53,693) PyroPhysics

Estimates: copies = reviews × 30, gross = copies × list price.