Do I ship it?

GamesTop-Down ShooterTop-Down Shooter + Tower Defense

Specimen · observed

Should I ship a Tower Defense Top-Down Shooter?

Top-Down Shooter + Tower Defense

Of 88 developers who shipped a Tower Defense Top-Down Shooter in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 113 more are announced, ×2.1 for every developer who shipped in the last year.

Verdict: poor odds, for a 3 / 10 build.

The middle developer here made $600, ×1.3 the market's $480 for a 3 / 10 build, and 3 in 10 made under $60; 1 in 20 cleared $83k, ×176 the market median. Revenue is up 30% on the market; 113 games are announced against 53 developers who shipped in the last year.

Deciding numbers: median 1.3 times the market baseline, revenue up 30% on the market, 113 announced, ×2.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Top-Down Shooter + Tower Defense
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 88
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $178 → $416 → $599 → $1.2k → $538 → $657 → $599 (still earning) → $240 (still earning)
The last cohort is still earning.
Outcomes for Top-Down Shooter + Tower Defense: Plate 1 · outcomes, 2 yr, n = 88
Bottom 30% $60 (exactly $60)
Median $599 (exactly $599)
Top 25% $5.4k (exactly $5,396)
Top 5% $83k (exactly $83,414)
Developers, 2 yr 88
Released games 219
Announced 113
Effort 3 / 10
AI-buildability High
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 30% on the market, supply 50% more developers than the period before.

Free games: 8%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is high: the lowest rating among its tags.

Top-Down Shooter
effort 3 / 10 · high · effort 3 sits in the high band
Tower Defense
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
3 / 10 · small 2D action, light systems
Systems
Top-Down Shooter, Tower Defense; 5 in 10 of the top 25% also carry Strategy, Action, Combat
Price point
$4.99 typical · top 25% priced $11.99 or above
Art
4 in 10 of the top 25% ship with Top-Down, 2D, Stylized
Plate 4 · demand

Why players buy here

The top 25% priced at $11.99 or above; the middle game at $4.99.

The top 10 games average 83% positive over 4,107 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $60, median $600, 1 in 4 over $5.3k, 1 in 20 over $83k.

3 in 10 developers made under $60. 9 in 10 of the 37 games released 1 to 2 years ago have fewer than 100 reviews. 113 games are announced against 53 developers who shipped in the last year, ×2.1 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Top-Down Shooter with a different second tag, ranked by verdict then median.

  1. + VampiresFair16 devs · median $3.7k · 10 announced
  2. + Turn-Based StrategyFair13 devs · median $1.6k · 13 announced
  3. + World War IIFair11 devs · median $1.4k · 15 announced
  4. + IdlerFair24 devs · median $748 · 30 announced
  5. + ArcheryFair9 devs · median $359 · 11 announced
  6. + LovecraftianPoor odds12 devs · median $6.5k · 28 announced
  7. + Tactical RPGPoor odds12 devs · median $5.5k · 16 announced
  8. + Action RTSPoor odds14 devs · median $4.0k · 32 announced
  9. + HistoricalPoor odds18 devs · median $3.3k · 24 announced
  10. + ModernPoor odds13 devs · median $3.3k · 19 announced
  11. + CraftingPoor odds45 devs · median $3.1k · 125 announced
  12. + DystopianPoor odds24 devs · median $3.1k · 92 announced

All 150 pairs on the Top-Down Shooter page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
X-Morph: Defense older $19.99 3,272 90% 98k $2.0M (exactly $1,962,218) EXOR Studios
Taur older $24.99 2,011 79% 60k $1.5M (exactly $1,507,647) Echo Entertainment
Cluckmech Oasis older $9.99 3,077 87% 92k $922k (exactly $922,177) BlackLight
Cavalry Girls older $11.99 1,877 88% 56k $675k (exactly $675,157) 中子星游戏研究所
Lumencraft older $19.99 1,086 75% 33k $651k (exactly $651,274) 2Dynamic Games
Achilles: Survivor $8.99 1,454 81% 44k $392k (exactly $392,144) Dark Point Games
Yet Another Zombie Defense HD older $3.99 2,561 84% 77k $307k (exactly $306,552) Awesome Games Studio
Castle Of Alchemists $14.99 618 80% 19k $278k (exactly $277,915) Team Machiavelli
Ultimate Zombie Defense older $4.99 1,408 86% 42k $211k (exactly $210,778) Terror Dog Studio
Guns n Zombies older $7.99 790 68% 24k $189k (exactly $189,363) Krealit
Keep Her Safe · EA $9.99 382 97% 11k $114k (exactly $114,485) Gugu Studio
SHOOPER NOVA $6.99 545 83% 16k $114k (exactly $114,286) Jamesika
Desperate Place $10.99 253 66% 7.6k $83k (exactly $83,414) BruceGalaxy
Ash & Adam's Existential Treads $6.99 340 92% 10k $71k (exactly $71,298) Ash & Adam's Games
Artificial Extinction 2 $19.99 113 77% 3.4k $68k (exactly $67,766) 100Hr Games Inc
MORSE $13.99 124 93% 3.7k $52k (exactly $52,043) ALJO Games
Antivirus Girl $7.99 169 88% 5.1k $41k (exactly $40,509) Chowbie
Kritter: Defend Together $9.99 109 86% 3.3k $33k (exactly $32,667) LJF Games

Estimates: copies = reviews × 30, gross = copies × list price.