Do I ship it?

GamesTop-Down ShooterTop-Down Shooter + Horror

Specimen · observed

Should I ship a Horror Top-Down Shooter?

Top-Down Shooter + Horror

Of 70 developers who shipped a Horror Top-Down Shooter in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 132 more are announced, ×3.9 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $1.4k, ×3.0 the market's $480 for a 4 / 10 build, and 3 in 10 made under $240; 1 in 20 cleared $170k, ×371 the market median. Revenue is up 115% on the market; 132 games are announced against 34 developers who shipped in the last year.

Deciding numbers: median 3.0 times the market baseline, revenue up 115% on the market, 132 announced, ×3.9 per developer who shipped in the last year.
Nobody has said they are building this yet.
Top-Down Shooter + Horror
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 70
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $899 → $2.2k → $3.8k → $1.5k → $1.3k → $2.1k → $1.7k (still earning) → $449 (still earning)
The last cohort is still earning.
Outcomes for Top-Down Shooter + Horror: Plate 1 · outcomes, 2 yr, n = 70
Bottom 30% $239 (exactly $239)
Median $1.4k (exactly $1,439)
Top 25% $9.1k (exactly $9,109)
Top 5% $176k (exactly $176,356)
Developers, 2 yr 70
Released games 247
Announced 132
Effort 4 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 115% on the market, supply as many developers as the period before.

Free games: 9%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Top-Down Shooter
effort 3 / 10 · high · effort 3 sits in the high band
Horror
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Top-Down Shooter; 4 in 10 of the top 25% also carry Action, Shooter, Action Roguelike
Price point
$4.99 typical · top 25% priced $12.99 or above
Art
5 in 10 of the top 25% ship with Top-Down, 2D, Atmospheric
Plate 4 · demand

Why players buy here

The top 25% priced at $12.99 or above; the middle game at $4.99.

The top 10 games average 88% positive over 6,637 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $240, median $1.4k, 1 in 4 over $9.1k, 1 in 20 over $170k.

3 in 10 developers made under $240. 9 in 10 of the 38 games released 1 to 2 years ago have fewer than 100 reviews. 132 games are announced against 34 developers who shipped in the last year, ×3.9 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Top-Down Shooter with a different setting or mood, ranked by verdict then median.

  1. + VampiresFair16 devs · median $3.7k · 10 announced
  2. + Turn-Based StrategyFair13 devs · median $1.6k · 13 announced
  3. + World War IIFair11 devs · median $1.4k · 15 announced
  4. + IdlerFair24 devs · median $748 · 30 announced
  5. + ArcheryFair9 devs · median $359 · 11 announced
  6. + LovecraftianPoor odds12 devs · median $6.5k · 28 announced
  7. + Tactical RPGPoor odds12 devs · median $5.5k · 16 announced
  8. + Action RTSPoor odds14 devs · median $4.0k · 32 announced
  9. + HistoricalPoor odds18 devs · median $3.3k · 24 announced
  10. + ModernPoor odds13 devs · median $3.3k · 19 announced
  11. + CraftingPoor odds45 devs · median $3.1k · 125 announced
  12. + DystopianPoor odds24 devs · median $3.1k · 92 announced

All 150 pairs on the Top-Down Shooter page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Aliens: Dark Descent older $39.99 15,310 87% 459k $18M (exactly $18,367,407) Tindalos Interactive
Hatred older $5.99 25,770 84% 773k $4.6M (exactly $4,630,869) Destructive Creations
20 Minutes Till Dawn older $4.99 27,872 90% 836k $4.2M (exactly $4,172,438) flanne
POSTAL Redux older $8.99 6,745 92% 202k $1.8M (exactly $1,819,126) Running With Scissors
Silly Polly Beast $19.99 2,278 90% 68k $1.4M (exactly $1,366,117) Anji
HellSign older $19.99 2,147 67% 64k $1.3M (exactly $1,287,556) Ballistic Interactive
Endoparasitic older $9.99 2,928 93% 88k $878k (exactly $877,522) Miziziziz
West of Dead older $19.99 1,289 76% 39k $773k (exactly $773,013) Upstream Arcade
BDSM: Big Drunk Satanic Massacre older $19.99 1,114 87% 33k $668k (exactly $668,066) Big Way Games
Alien Shooter older $4.99 3,919 95% 118k $587k (exactly $586,674) Sigma Team Inc.
Whisper Mountain Outbreak · EA $7.99 2,421 84% 73k $580k (exactly $580,314) Toge Productions
Deadeye Deepfake Simulacrum $12.99 839 98% 25k $327k (exactly $326,958) nodayshalleraseyou
Dark Light: Survivor · EA $16.99 346 75% 10k $176k (exactly $176,356) Mirari&Co.
Mamorukun ReCurse! $24.99 56 94% 1.7k $42k (exactly $41,983) CITY CONNECTION, TAKE×0FF
Donuts for Deer Teeth $6.99 192 98% 5.8k $40k (exactly $40,262) posmnaut, Hefty Totem, BirdLovely, Mizu… (posmnaut, Hefty Totem, BirdLovely, MizuBlackRiver, Prahno Audio)
Where the forest ends $9.99 132 68% 4.0k $40k (exactly $39,560) MonkeyBassGames
Palpus X Annihilation $11.99 74 95% 2.2k $27k (exactly $26,618) Sebastian Vargek (Meister Palpus)
FALL $4.99 153 88% 4.6k $23k (exactly $22,904) 谭浩翔
Echoes of Red $4.99 146 90% 4.4k $22k (exactly $21,856) TERMAX Studios

Estimates: copies = reviews × 30, gross = copies × list price.