Games › Swordplay › Swordplay + Beat 'em up
Should I ship a Beat 'em up Swordplay game?
Swordplay + Beat 'em up
Of 31 developers who shipped a Beat 'em up Swordplay game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 54 more are announced, ×3.2 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $1.4k, ×2.3 the market's $630 for a 6 / 10 build, and 3 in 10 made under $480; 1 in 20 cleared $160k, ×268 the market median. Revenue is up 70% on the market; 54 games are announced against 17 developers who shipped in the last year.
| Bottom 30% | $479 (exactly $479) |
|---|---|
| Median | $1.4k (exactly $1,438) |
| Top 25% | $13k (exactly $13,486) |
| Top 5% | $168k (exactly $168,030) |
| Developers, 2 yr | 31 |
| Released games | 114 |
| Announced | 54 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 70% on the market, supply 20% more developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Swordplay
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Beat 'em up
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Swordplay, Beat 'em up; 5 in 10 of the top 25% also carry Action, Hack and Slash, 2D Fighter
- Price point
- $7.99 typical · top 25% priced $18.99 or above
- Art
- 4 in 10 of the top 25% ship with Story Rich, Cute
Why players buy here
The top 25% priced at $18.99 or above; the middle game at $7.99.
The top 10 games average 75% positive over 6,314 reviews.
What kills games here
3 in 10 developers made under $480. 8 in 10 of the 17 games released 1 to 2 years ago have fewer than 100 reviews. 54 games are announced against 17 developers who shipped in the last year, ×3.2 per shipper.
Adjacent niches
Swordplay with a different second tag, ranked by verdict then median.
- + Visual NovelFair
- + Strategy RPGFair
- + IdlerFair
- + Auto BattlerFair
- + DeckbuildingFair
- + Shoot 'Em UpLong shot
- + SamuraiPoor odds
- + JRPGPoor odds
- + Female ProtagonistPoor odds
- + FightingPoor odds
- + Co-opPoor odds
- + Base BuildingPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | METAL GEAR RISING: REVENGEANCE | older | $29.99 | 69,104 96% | 2.1M | $62M (exactly $62,172,869) | PlatinumGames |
| | Sifu | older | $39.99 | 21,620 92% | 649k | $26M (exactly $25,937,514) | Sloclap |
| | SOULCALIBUR VI | older | $59.99 | 9,768 83% | 293k | $18M (exactly $17,579,470) | BANDAI NAMCO Studios Inc., Dimps Corpor… (BANDAI NAMCO Studios Inc., Dimps Corporation) |
| | En Garde! | older | $19.99 | 4,161 90% | 125k | $2.5M (exactly $2,495,352) | Fireplace Games |
| | Killer is Dead - Nightmare Edition | older | $19.99 | 3,879 75% | 116k | $2.3M (exactly $2,326,236) | KADOKAWA GAMES / GRASSHOPPER MANUFACTURE |
| | Soulstice | older | $39.99 | 1,845 76% | 55k | $2.2M (exactly $2,213,446) | Reply Game Studios |
| | Path of Kung Fu | $14.99 | 4,880 72% | 146k | $2.2M (exactly $2,194,536) | 游鲤化龙工作室 | |
| | Mitsurugi Kamui Hikae | older | $9.99 | 2,747 81% | 82k | $823k (exactly $823,276) | Zenith Blue |
| | Swordsman VR | older | $19.99 | 651 68% | 20k | $390k (exactly $390,405) | Sinn Studio Inc. |
| | Tales Of Glory | older | $10.99 | 1,042 80% | 31k | $344k (exactly $343,547) | BlackTale Games |
| | Halluci-Sabbat of Koishi | $7.99 | 701 91% | 21k | $168k (exactly $168,030) | ZRIGN 地霊研究院 | |
| | Yuri Sword Saga | $10.99 | 212 97% | 6.4k | $70k (exactly $69,896) | Pico Games | |
| | Age of Barbarians Chronicles | $18.99 | 101 76% | 3.0k | $58k (exactly $57,540) | Crian Soft | |
| | Lady Death Demonicron | $39.99 | 36 47% | 1.1k | $43k (exactly $43,189) | Art Of Play Interactive | |
| | Kraken City | $4.99 | 189 67% | 5.7k | $28k (exactly $28,293) | nStarcube | |
| | Disco Samurai | $9.99 | 45 88% | 1.4k | $13k (exactly $13,486) | Pixel Fiber Games | |
| | RHYTHMKILL | $9.99 | 45 82% | 1.4k | $13k (exactly $13,486) | GETTAKE | |
| | Buccaneers Shipshape | $12.99 | 31 87% | 930 | $12k (exactly $12,081) | Merso Entertainment | |
| | Great Tough Bikini 6 | $2.99 | 74 70% | 2.2k | $6.6k (exactly $6,638) | nStarcube |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.