Should I ship a Demon game?
Demons
Of 1,118 developers who shipped a Demon game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,634 more are announced, ×2.6 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $1.2k, ×2.5 the market's $480 for a 4 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $230k, ×489 the market median. Revenue is up 20% on the market; 1,634 games are announced against 628 developers who shipped in the last year.
| Bottom 30% | $298 (exactly $298) |
|---|---|
| Median | $1.2k (exactly $1,198) |
| Top 25% | $8.1k (exactly $8,073) |
| Top 5% | $232k (exactly $232,495) |
| Developers, 2 yr | 1,118 |
| Released games | 3,150 |
| Announced | 1,634 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 20% on the market, supply 20% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Demons
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Price point
- $5.99 typical · top 25% priced $15.99 or above
Why players buy here
The top 25% priced at $15.99 or above; the middle game at $5.99.
The top 10 games average 90% positive over 128,523 reviews.
What kills games here
3 in 10 developers made under $300. 8 in 10 of the 646 games released 1 to 2 years ago have fewer than 100 reviews. 1,634 games are announced against 628 developers who shipped in the last year, ×2.6 per shipper.
All pairs with Demons
- Logic + Demons Poor odds $599
- Turn-Based Strategy + Demons Poor odds $599
- Swordplay + Demons Poor odds $599
- Third-Person Shooter + Demons Poor odds $599
- CRPG + Demons Poor odds $599
- Incremental + Demons Poor odds $540
- Solitaire + Demons Poor odds $269
- Shoot 'Em Up + Demons Poor odds $210
- Hero Shooter + Demons Dead $32k
- FMV + Demons Dead $11k
- Wargame + Demons Dead $1.7k
- Grid-Based Movement + Demons Dead $599
- Board Game + Demons Dead $538
- Hunting + Demons Dead $360
- 3D Fighter + Demons Dead $358
- Runner + Demons Dead $298
- 2D Fighter + Demons Dead $269
- Strategy RPG + Demons Dead $240
- Destruction + Demons Dead $30
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Phasmophobia | · EA older | $19.99 | 684,009 94% | 21M | $410M (exactly $410,200,197) | Kinetic Games |
| | DOOM Eternal | older | $29.99 | 187,483 91% | 5.6M | $169M (exactly $168,678,455) | id Software |
| | Devil May Cry 5 | older | $29.99 | 119,108 96% | 3.6M | $107M (exactly $107,161,468) | CAPCOM Co., Ltd. |
| | DOOM | older | $19.99 | 155,340 95% | 4.7M | $93M (exactly $93,157,398) | id Software |
| | Diablo® IV | older | $49.99 | 58,668 69% | 1.8M | $88M (exactly $87,984,400) | Blizzard Entertainment, Inc. |
| | Total War: WARHAMMER | older | $59.99 | 32,105 79% | 963k | $58M (exactly $57,779,368) | CREATIVE ASSEMBLY, Feral Interactive (L… (CREATIVE ASSEMBLY, Feral Interactive (Linux), Feral Interactive (Mac)) |
| | DOOM: The Dark Ages | $49.99 | 32,209 88% | 966k | $48M (exactly $48,303,837) | id Software | |
| | Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles | older | $59.99 | 16,545 87% | 496k | $30M (exactly $29,776,036) | CyberConnect2 |
| | Mortal Shell II | $49.99 | 18,644 79% | 559k | $28M (exactly $27,960,407) | Cold Symmetry | |
| | ASTLIBRA Revision | older | $24.99 | 30,262 95% | 908k | $23M (exactly $22,687,421) | KEIZO |
| | Monster Train 2 | $24.99 | 8,647 95% | 259k | $6.5M (exactly $6,482,656) | Shiny Shoe | |
| | Halls of Torment | $6.66 | 30,752 95% | 923k | $6.1M (exactly $6,144,250) | Chasing Carrots | |
| | Ghost Watchers | $14.99 | 12,729 86% | 382k | $5.7M (exactly $5,724,231) | Renderise | |
| | Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2 | $59.99 | 2,879 83% | 86k | $5.2M (exactly $5,181,336) | CyberConnect2 | |
| | Look Outside | $9.99 | 13,586 98% | 408k | $4.1M (exactly $4,071,724) | Francis Coulombe | |
| | Legacy of Kain™ Soul Reaver 1&2 Remastered | $29.99 | 3,042 90% | 91k | $2.7M (exactly $2,736,887) | Aspyr, Crystal Dynamics | |
| | Hell Clock | $19.99 | 3,535 82% | 106k | $2.1M (exactly $2,119,940) | Rogue Snail | |
| | NINJA GAIDEN: Ragebound | $24.99 | 2,500 92% | 75k | $1.9M (exactly $1,874,250) | The Game Kitchen |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.