Do I ship it?

GamesRunnerRunner + Demons

Specimen · observed

Should I ship a Demon Runner?

Runner + Demons

Of 23 developers who shipped a Demon Runner in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 17 more are announced.

Verdict: dead, for a 4 / 10 build.

The middle developer here made $300 in the last 2 years and $300 over 4, against a market of $480 for a 4 / 10 build. 16 developers shipped in the last year and 17 games are announced.

Deciding numbers: median 0.6 times the market baseline, revenue up 300% on the market, 17 announced, ×1.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Runner + Demons
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 23
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $208 → $1.3k → $449 → $269 → $2.4k → $4.5k (still earning) → $119 (still earning)
The last cohort is still earning.
Outcomes for Runner + Demons: Plate 1 · outcomes, 2 yr, n = 23
Bottom 30% $89 (exactly $89)
Median $298 (exactly $298)
Top 25% $4.5k (exactly $4,497)
Top 5% $22k (exactly $22,018)
Developers, 2 yr 23
Released games 77
Announced 17
Effort 4 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 300% on the market, supply 130% more developers than the period before.

Free games: 14%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Runner
effort 3 / 10 · high · effort 3 sits in the high band
Demons
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Runner; 5 in 10 of the top 25% also carry Action, Adventure, FPS
Price point
$4.99 typical · top 25% priced $14.99 or above
Art
5 in 10 of the top 25% ship with First-Person, 3D, Difficult
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $4.99.

The top 10 games average 86% positive over 365 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $89, median $300, 1 in 4 over $4.4k, 1 in 20 over $22k.

3 in 10 developers made under $89. 8 in 10 of the 11 games released 1 to 2 years ago have fewer than 100 reviews. 17 games are announced against 16 developers who shipped in the last year.

Plate 6 · same mechanic, other settings

Adjacent niches

Runner with a different setting or mood, ranked by verdict then median.

  1. + LootFair8 devs · median $1.6k · 10 announced
  2. + Local MultiplayerFair23 devs · median $1.3k · 30 announced
  3. + PsychologicalFair14 devs · median $839 · 12 announced
  4. + IdlerFair16 devs · median $838 · 8 announced
  5. + Visual NovelFair12 devs · median $750 · 11 announced
  6. + Time AttackFair15 devs · median $599 · 10 announced
  7. + FPSLong shot39 devs · median $958 · 43 announced
  8. + 4 Player LocalPoor odds12 devs · median $2.4k · 16 announced
  9. + MusicPoor odds16 devs · median $1.2k · 20 announced
  10. + Co-opPoor odds38 devs · median $1.0k · 64 announced
  11. + Online Co-OpPoor odds40 devs · median $898 · 64 announced
  12. + Interactive FictionPoor odds10 devs · median $839 · 16 announced

All 123 pairs on the Runner page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
SEUM: Speedrunners from Hell older $14.99 2,050 95% 62k $922k (exactly $921,885) Pine Studio
Super Dark Deception older $17.99 660 65% 20k $356k (exactly $356,202) Glowstick Entertainment
Warstride Challenges older $19.99 242 89% 7.3k $145k (exactly $145,127) Dream Powered Games
Rabbit Riot older $39.99 49 87% 1.5k $59k (exactly $58,785) Reactor Studios
Hell of an Office $14.99 121 89% 3.6k $54k (exactly $54,414) 43 Studios
Abyss Runner $6.99 105 86% 3.2k $22k (exactly $22,018) Asuwawagami
Moto Rush Reborn $12.99 43 97% 1.3k $17k (exactly $16,757) Baltoro Games
Otherwar older $5.99 59 66% 1.8k $11k (exactly $10,602) kantal collective
The Backrooms: Rescue Expedition $9.99 21 33% 630 $6.3k (exactly $6,294) {CRYTIME}
ClickMonster older $4.99 42 66% 1.3k $6.3k (exactly $6,287) Wertex Games
Campfire: Night One $14.99 12 91% 360 $5.4k (exactly $5,396) Prisca, Mezey Krisztián
Hell Runner $14.99 10 100% 300 $4.5k (exactly $4,497) Moonlight Studio
Jenny Love You $4.99 23 69% 690 $3.4k (exactly $3,443) Phantom Pixel
Perfect Liar $3.99 20 100% 600 $2.4k (exactly $2,394) eightworks allware
RealityIQ | الواقع $4.99 9 100% 270 $1.3k (exactly $1,347) kajol
The Pilgrim's Progress $24.99 1 100% 30 $750 (exactly $750) Elvio Lujan

Estimates: copies = reviews × 30, gross = copies × list price.