Games › Stealth › Stealth + Underground
Should I ship an Underground Stealth game?
Stealth + Underground
Of 26 developers who shipped an Underground Stealth game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 53 more are announced, ×3.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $4.6k, ×7.3 the market's $630 for a 6 / 10 build, and 3 in 10 made under $900; 1 in 20 cleared $400k, ×649 the market median. Revenue is down 65% on the market; 53 games are announced against 16 developers who shipped in the last year.
| Bottom 30% | $897 (exactly $897) |
|---|---|
| Median | $4.6k (exactly $4,587) |
| Top 25% | $24k (exactly $23,640) |
| Top 5% | $407k (exactly $407,428) |
| Developers, 2 yr | 26 |
| Released games | 69 |
| Announced | 53 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $8.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 65% on the market, supply 60% more developers than the period before.
Free games: 17%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Stealth
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Underground
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Stealth; 6 in 10 of the top 25% also carry Action, Adventure, Exploration
- Price point
- $8.99 typical · top 25% priced $29.99 or above
- Art
- 4 in 10 of the top 25% ship with First-Person, Atmospheric, 3D
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $8.99.
The top 10 games average 85% positive over 13,314 reviews.
What kills games here
3 in 10 developers made under $900. 7 in 10 of the 13 games released 1 to 2 years ago have fewer than 100 reviews. 53 games are announced against 16 developers who shipped in the last year, ×3.3 per shipper.
Adjacent niches
Stealth with a different setting or mood, ranked by verdict then median.
- + JRPGFair
- + World War IIPoor odds
- + LGBTQ+Poor odds
- + Turn-Based CombatPoor odds
- + WargamePoor odds
- + DinosaursPoor odds
- + Gun CustomizationPoor odds
- + Base BuildingPoor odds
- + Cold WarPoor odds
- + HistoricalPoor odds
- + MilitaryPoor odds
- + WarPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Five Nights at Freddy's: Secret of the Mimic | $39.99 | 10,874 86% | 326k | $13M (exactly $13,045,538) | Steel Wool Studios | |
| | Dirty Business | · EA | $14.99 | 906 75% | 27k | $407k (exactly $407,428) | Plan Dirty Games |
| | Arx Fatalis | older | $4.99 | 2,443 87% | 73k | $366k (exactly $365,717) | Arkane Studios |
| | Reach | $29.99 | 244 66% | 7.3k | $220k (exactly $219,527) | nDreams Elevation | |
| | Vampire: The Masquerade - Justice | older | $29.99 | 235 64% | 7.1k | $211k (exactly $211,430) | Fast Travel Games |
| | Caput Mortum | $11.99 | 355 94% | 11k | $128k (exactly $127,694) | WildArts Games | |
| | Dying Breed | · EA | $17.99 | 218 71% | 6.5k | $118k (exactly $117,655) | Sarnayer |
| | The Siege and the Sandfox | $14.99 | 180 64% | 5.4k | $81k (exactly $80,946) | Cardboard Sword | |
| | Scamper | older | $19.99 | 87 87% | 2.6k | $52k (exactly $52,174) | Bezbro Games |
| | Dynamite Jack | older | $9.99 | 128 89% | 3.8k | $38k (exactly $38,362) | Hassey Enterprises, Inc. |
| | There's Nothing Down There | $2.00 | 394 84% | 12k | $24k (exactly $23,640) | Tim Trankle | |
| | THREAT -SCREAM AND ESCAPE- | $8.99 | 73 83% | 2.2k | $20k (exactly $19,688) | C-Route, HiBiGA | |
| | Antro | $14.99 | 42 92% | 1.3k | $19k (exactly $18,887) | Gatera Studio | |
| | COLLAPSE COMPANY | · EA | $8.99 | 28 89% | 840 | $7.6k (exactly $7,552) | VOLT-TECKS GAME STUDIO |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.