Games › Stealth › Stealth + Thriller
Should I ship a Thriller Stealth game?
Stealth + Thriller
Of 207 developers who shipped a Thriller Stealth game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 345 more are announced, ×2.9 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $1.0k, ×1.7 the market's $630 for a 6 / 10 build, and 3 in 10 made under $360; 1 in 20 cleared $200k, ×320 the market median. Revenue is down 25% on the market; 345 games are announced against 120 developers who shipped in the last year.
| Bottom 30% | $358 (exactly $358) |
|---|---|
| Median | $1.0k (exactly $1,048) |
| Top 25% | $7.6k (exactly $7,635) |
| Top 5% | $201k (exactly $200,799) |
| Developers, 2 yr | 207 |
| Released games | 462 |
| Announced | 345 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 25% on the market, supply 35% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Stealth; 6 in 10 of the top 25% also carry Action, Adventure, Exploration
- Price point
- $4.99 typical · top 25% priced $11.99 or above
- Art
- 7 in 10 of the top 25% ship with First-Person, 3D, Atmospheric
Why players buy here
The top 25% priced at $11.99 or above; the middle game at $4.99.
The top 10 games average 88% positive over 67,214 reviews.
What kills games here
3 in 10 developers made under $360. 8 in 10 of the 103 games released 1 to 2 years ago have fewer than 100 reviews. 345 games are announced against 120 developers who shipped in the last year, ×2.9 per shipper.
Adjacent niches
Stealth with a different setting or mood, ranked by verdict then median.
- + JRPGFair
- + World War IIPoor odds
- + LGBTQ+Poor odds
- + Turn-Based CombatPoor odds
- + WargamePoor odds
- + DinosaursPoor odds
- + Gun CustomizationPoor odds
- + Base BuildingPoor odds
- + Cold WarPoor odds
- + HistoricalPoor odds
- + MilitaryPoor odds
- + WarPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Five Nights at Freddy's: Security Breach | older | $39.99 | 65,350 86% | 2.0M | $78M (exactly $78,400,395) | Steel Wool Studios |
| | The Last of Us™ Part II Remastered | $49.99 | 34,252 90% | 1.0M | $51M (exactly $51,367,724) | Naughty Dog LLC, Nixxes Software, Iron… (Naughty Dog LLC, Nixxes Software, Iron Galaxy Studios) | |
| | Little Nightmares II | older | $29.99 | 50,280 92% | 1.5M | $45M (exactly $45,236,916) | Tarsier Studios |
| | Five Nights at Freddy's: Secret of the Mimic | $39.99 | 10,874 86% | 326k | $13M (exactly $13,045,538) | Steel Wool Studios | |
| | Still Wakes the Deep | older | $34.99 | 11,213 87% | 336k | $12M (exactly $11,770,286) | The Chinese Room |
| | Secret Neighbor: Hello Neighbor Multiplayer | older | $19.99 | 14,865 86% | 446k | $8.9M (exactly $8,914,540) | Hologryph, Eerie Guest Studios |
| | The Killing Antidote | · EA | $29.99 | 7,512 88% | 225k | $6.8M (exactly $6,758,546) | MetalStar Studio |
| | ROUTINE | $24.99 | 7,322 91% | 220k | $5.5M (exactly $5,489,303) | Lunar Software | |
| | Hello Neighbor 2 | older | $39.99 | 4,361 81% | 131k | $5.2M (exactly $5,231,892) | Eerie Guest, tinyBuild |
| | DARQ: Complete Edition | older | $19.99 | 3,575 94% | 107k | $2.1M (exactly $2,143,928) | Unfold Games |
| | A Quiet Place: The Road Ahead | $29.99 | 2,331 74% | 70k | $2.1M (exactly $2,097,201) | Stormind Games | |
| | Granny: Escape Together | $9.99 | 1,661 79% | 50k | $498k (exactly $497,802) | CreepyToad | |
| | Deathground | · EA | $14.99 | 877 61% | 26k | $394k (exactly $394,387) | Jaw Drop Games |
| | Aphelion | $29.99 | 303 63% | 9.1k | $273k (exactly $272,609) | DON'T NOD | |
| | Dread Flats | $5.99 | 1,453 83% | 44k | $261k (exactly $261,104) | Ghostcase | |
| | Junji Ito Maniac: An Infinite Gaol | $11.99 | 629 78% | 19k | $226k (exactly $226,251) | SOFTSTAR ENTERTAINMENT |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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