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Should I ship a Stealth Survival Horror?
Stealth + Survival Horror
Of 408 developers who shipped a Stealth Survival Horror in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 791 more are announced, ×3.5 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $1.7k, ×2.6 the market's $630 for a 6 / 10 build, and 3 in 10 made under $360; 1 in 20 cleared $720k, ×1152 the market median. Revenue is down 15% on the market; 791 games are announced against 227 developers who shipped in the last year.
| Bottom 30% | $359 (exactly $359) |
|---|---|
| Median | $1.7k (exactly $1,659) |
| Top 25% | $11k (exactly $10,793) |
| Top 5% | $724k (exactly $723,605) |
| Developers, 2 yr | 408 |
| Released games | 1,084 |
| Announced | 791 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 15% on the market, supply 20% more developers than the period before.
Free games: 13%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Stealth
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Survival Horror
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Stealth, Survival Horror; 6 in 10 of the top 25% also carry Action, Adventure, Exploration
- Price point
- $5.99 typical · top 25% priced $19.99 or above
- Art
- 5 in 10 of the top 25% ship with Atmospheric, First-Person, Dark
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $5.99.
The top 10 games average 89% positive over 237,928 reviews.
What kills games here
3 in 10 developers made under $360. 8 in 10 of the 232 games released 1 to 2 years ago have fewer than 100 reviews. 791 games are announced against 227 developers who shipped in the last year, ×3.5 per shipper.
Adjacent niches
Stealth with a different second tag, ranked by verdict then median.
- + JRPGFair
- + World War IIPoor odds
- + LGBTQ+Poor odds
- + Turn-Based CombatPoor odds
- + WargamePoor odds
- + DinosaursPoor odds
- + Gun CustomizationPoor odds
- + Base BuildingPoor odds
- + Cold WarPoor odds
- + HistoricalPoor odds
- + MilitaryPoor odds
- + WarPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Dead by Daylight | older | $19.99 | 685,423 78% | 21M | $411M (exactly $411,048,173) | Behaviour Interactive Inc. |
| | Dying Light | older | $24.99 | 373,413 95% | 11M | $280M (exactly $279,947,726) | Techland |
| | The Outlast Trials | older | $39.99 | 90,997 92% | 2.7M | $109M (exactly $109,169,101) | Red Barrels |
| | Metro Exodus | older | $29.99 | 117,453 90% | 3.5M | $106M (exactly $105,672,464) | 4A Games |
| | Five Nights at Freddy's: Security Breach | older | $39.99 | 65,350 86% | 2.0M | $78M (exactly $78,400,395) | Steel Wool Studios |
| | Alien: Isolation | older | $39.99 | 48,591 92% | 1.5M | $58M (exactly $58,294,623) | Creative Assembly, Feral Interactive (M… (Creative Assembly, Feral Interactive (Mac), Feral Interactive (Linux)) |
| | Metro 2033 Redux | older | $19.99 | 94,968 91% | 2.8M | $57M (exactly $56,952,310) | 4A Games |
| | GTFO | older | $39.99 | 46,184 86% | 1.4M | $55M (exactly $55,406,945) | 10 Chambers |
| | The Last of Us™ Part II Remastered | $49.99 | 34,252 90% | 1.0M | $51M (exactly $51,367,724) | Naughty Dog LLC, Nixxes Software, Iron… (Naughty Dog LLC, Nixxes Software, Iron Galaxy Studios) | |
| | Outlast | older | $14.99 | 104,353 96% | 3.1M | $47M (exactly $46,927,544) | Red Barrels |
| | Escape the Backrooms | $9.99 | 137,315 90% | 4.1M | $41M (exactly $41,153,306) | Fancy Games, Blackbird Interactive | |
| | Halloween: The Game | $39.99 | 11,868 68% | 356k | $14M (exactly $14,238,040) | IllFonic | |
| | Five Nights at Freddy's: Secret of the Mimic | $39.99 | 10,874 86% | 326k | $13M (exactly $13,045,538) | Steel Wool Studios | |
| | Atomfall | $49.99 | 4,526 76% | 136k | $6.8M (exactly $6,787,642) | Rebellion | |
| | Into the Dead: Our Darkest Days | · EA | $24.99 | 9,049 89% | 271k | $6.8M (exactly $6,784,035) | PikPok |
| | ROUTINE | $24.99 | 7,322 91% | 220k | $5.5M (exactly $5,489,303) | Lunar Software | |
| | Shift At Midnight | $9.99 | 10,147 88% | 304k | $3.0M (exactly $3,041,056) | Bun Muen | |
| | Species: Unknown | · EA | $9.99 | 9,437 94% | 283k | $2.8M (exactly $2,828,269) | WanadevStudio |
| | Project Silverfish | · EA | $29.99 | 3,138 93% | 94k | $2.8M (exactly $2,823,259) | Siris Pendrake |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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