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Should I ship a Ninja Stealth game?
Stealth + Ninja
Only 18 developers shipped a Ninja Stealth game in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, Assassin’s Creed Shadows, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 34 more are announced, ×3.8 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $600, level with the market's $630 for a 6 / 10 build, and 3 in 10 made under $120; 1 in 20 cleared $73M, ×116864 the market median. Revenue is up 350% on the market; 34 games are announced against 9 developers who shipped in the last year.
| Bottom 30% | $120 (exactly $120) |
|---|---|
| Median | $599 (exactly $599) |
| Top 25% | $5.7k (exactly $5,694) |
| Top 5% | $73M (exactly $73,390,814) |
| Developers, 2 yr | 18 |
| Released games | 73 |
| Announced | 34 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 350% on the market, supply as many developers as the period before.
Free games: 7%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Stealth; 4 in 10 of the top 25% also carry Combat, RPG, Action
- Price point
- $9.99 typical · top 25% priced $15.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, Pixel Graphics
Why players buy here
The top 25% priced at $15.99 or above; the middle game at $9.99.
The top 10 games average 75% positive over 35,222 reviews.
What kills games here
3 in 10 developers made under $120. 9 in 10 of the 11 games released 1 to 2 years ago have fewer than 100 reviews. 34 games are announced against 9 developers who shipped in the last year, ×3.8 per shipper.
Adjacent niches
Stealth with a different setting or mood, ranked by verdict then median.
- + JRPGFair
- + World War IIPoor odds
- + LGBTQ+Poor odds
- + Turn-Based CombatPoor odds
- + WargamePoor odds
- + DinosaursPoor odds
- + Gun CustomizationPoor odds
- + Base BuildingPoor odds
- + Cold WarPoor odds
- + HistoricalPoor odds
- + MilitaryPoor odds
- + WarPoor odds
Comparable games
Sekiro™: Shadows Die Twice - GOTY Edition 2019 · $467M 
Ghost of Tsushima DIRECTOR'S CUT 2024 · $116M 
Assassin’s Creed Shadows 2025 · $73M 
METAL GEAR RISING: REVENGEANCE 2014 · $62M 
Shadow Tactics: Blades of the Shogun 2016 · $37M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Sekiro™: Shadows Die Twice - GOTY Edition | older | $59.99 | 259,508 95% | 7.8M | $467M (exactly $467,036,548) | FromSoftware, Inc. |
| | Ghost of Tsushima DIRECTOR'S CUT | older | $59.99 | 64,591 93% | 1.9M | $116M (exactly $116,244,423) | Sucker Punch Productions, Nixxes Softwa… (Sucker Punch Productions, Nixxes Software) |
| | Assassin’s Creed Shadows | $69.99 | 34,953 75% | 1.0M | $73M (exactly $73,390,814) | Ubisoft Quebec, Ubisoft Belgrade, Ubiso… (Ubisoft Quebec, Ubisoft Belgrade, Ubisoft Bordeaux, Ubisoft Bucharest & Craiova, Ubisoft Chengdu, Ubisoft Montpellier, Ubisoft Montreal, Ubisoft Osaka, Ubisoft Philippines, Ubisoft Shanghai, Ubisoft Singapore, Ubisoft Sofia, Ubisoft Ukraine) | |
| | METAL GEAR RISING: REVENGEANCE | older | $29.99 | 69,104 96% | 2.1M | $62M (exactly $62,172,869) | PlatinumGames |
| | Shadow Tactics: Blades of the Shogun | older | $39.99 | 30,845 96% | 925k | $37M (exactly $37,004,746) | Mimimi Games |
 | Aragami | older | $19.99 | 10,234 90% | 307k | $6.1M (exactly $6,137,330) | Lince Works |
 | Mark of the Ninja: Remastered | older | $19.99 | 6,584 95% | 198k | $3.9M (exactly $3,948,425) | Klei Entertainment |
 | Aragami 2 | older | $34.99 | 3,472 76% | 104k | $3.6M (exactly $3,644,558) | Lince Works |
 | Shadow Tactics: Aiko's Choice | older | $19.99 | 3,965 93% | 119k | $2.4M (exactly $2,377,810) | Mimimi Games |
 | Mini Ninjas | older | $9.99 | 3,682 90% | 110k | $1.1M (exactly $1,103,495) | IO Interactive |
 | Haneda Girl | $14.99 | 74 94% | 2.2k | $33k (exactly $33,278) | Studio Koba | |
 | Shadowed: The Demon Castle of Ooe | $15.99 | 56 92% | 1.7k | $27k (exactly $26,863) | Lab Rabbit Games ltd | |
 | Loli Ninja Village | $6.99 | 92 80% | 2.8k | $19k (exactly $19,292) | PAON, 072 Localize | |
 | Project Chameleon | $9.99 | 19 100% | 570 | $5.7k (exactly $5,694) | Anonymous King | |
 | False Alarm | $9.99 | 14 100% | 420 | $4.2k (exactly $4,196) | Scattered Discs | |
 | 虚衝 - Kyosho | $9.99 | 5 80% | 150 | $1.5k (exactly $1,498) | むつむつプロジェクト（Mutsu'pro） | |
 | Assassin's Shadows | $14.99 | 3 66% | 90 | $1.3k (exactly $1,349) | Noxurtica | |
 | Shinobi | $9.99 | 2 100% | 60 | $599 (exactly $599) | Michael D'Souza | |
 | Maskared | $1.99 | 4 100% | 120 | $239 (exactly $239) | Scintillant |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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