Should I ship a Magic Idler?
Idler + Magic
Of 111 developers who shipped a Magic Idler in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 191 more are announced, ×2.5 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $3.8k, ×7.9 the market's $480 for a 4 / 10 build, and 3 in 10 made under $1.1k; 1 in 20 cleared $290k, ×616 the market median. Revenue is flat on the market; 191 games are announced against 77 developers who shipped in the last year.
| Bottom 30% | $1.1k (exactly $1,078) |
|---|---|
| Median | $3.8k (exactly $3,774) |
| Top 25% | $22k (exactly $22,264) |
| Top 5% | $293k (exactly $292,507) |
| Developers, 2 yr | 111 |
| Released games | 233 |
| Announced | 191 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 115% more developers than the period before.
Free games: 21%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Idler; 5 in 10 of the top 25% also carry Incremental, RPG, Simulation
- Price point
- $4.99 typical · top 25% priced $11.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, Pixel Graphics, Cute
Why players buy here
The top 25% priced at $11.99 or above; the middle game at $4.99.
The top 10 games average 89% positive over 22,596 reviews.
What kills games here
3 in 10 developers made under $1.1k. 7 in 10 of the 47 games released 1 to 2 years ago have fewer than 100 reviews. 191 games are announced against 77 developers who shipped in the last year, ×2.5 per shipper.
Adjacent niches
Idler with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + FarmingStrong odds
- + Hack and SlashFair
- + DrivingFair
- + LootFair
- + FPSFair
- + Turn-Based CombatFair
- + Turn-Based StrategyFair
- + Dynamic NarrationFair
- + Dark FantasyFair
- + CapitalismFair
- + SwordplayFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Melvor Idle | older | $9.99 | 14,630 90% | 439k | $4.4M (exactly $4,384,611) | Games by Malcs |
| | Lessaria: Fantasy Kingdom Sim | $24.90 | 2,938 77% | 88k | $2.2M (exactly $2,194,686) | Rockbee Team | |
| | 再刷一把 PlayAgain | older | $8.99 | 4,416 67% | 132k | $1.2M (exactly $1,190,995) | 滑稽工作室 |
| | Tower Wizard | $2.99 | 8,787 96% | 264k | $788k (exactly $788,194) | Barribob | |
| | Orb of Creation | $11.99 | 2,167 84% | 65k | $779k (exactly $779,470) | MarpleGames | |
| | Cauldron | $14.99 | 1,678 92% | 50k | $755k (exactly $754,597) | SleepyDad Games | |
| | Ithya: Magic Studies | $10.99 | 2,103 97% | 63k | $693k (exactly $693,359) | BlueTurtle | |
| | Legends of Dragaea: Idle Dungeons | $9.99 | 976 86% | 29k | $293k (exactly $292,507) | Blast Programming | |
| | Master Healer Kale with useless party | $4.99 | 1,879 95% | 56k | $281k (exactly $281,286) | Evrac Studio | |
| | Nomad Idle | $9.99 | 852 64% | 26k | $255k (exactly $255,344) | The Fox Knocks | |
| | Desktop Raid | $8.99 | 672 76% | 20k | $181k (exactly $181,238) | Lee_Studio | |
| | Loot Tycoon | · EA | $6.99 | 544 71% | 16k | $114k (exactly $114,077) | Parallel Portal |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.