Games › Stealth › Stealth + Horror
Should I ship a Horror Stealth game?
Stealth + Horror
Of 670 developers who shipped a Horror Stealth game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,177 more are announced, ×3.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $1.2k, ×1.9 the market's $630 for a 6 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $390k, ×628 the market median. Revenue is down 10% on the market; 1,177 games are announced against 379 developers who shipped in the last year.
| Bottom 30% | $300 (exactly $300) |
|---|---|
| Median | $1.2k (exactly $1,199) |
| Top 25% | $9.0k (exactly $8,991) |
| Top 5% | $394k (exactly $394,387) |
| Developers, 2 yr | 670 |
| Released games | 1,738 |
| Announced | 1,177 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 10% on the market, supply 25% more developers than the period before.
Free games: 13%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Stealth; 6 in 10 of the top 25% also carry Action, Adventure, Survival Horror
- Price point
- $4.99 typical · top 25% priced $17.99 or above
- Art
- 6 in 10 of the top 25% ship with First-Person, Atmospheric, Dark
Why players buy here
The top 25% priced at $17.99 or above; the middle game at $4.99.
The top 10 games average 91% positive over 594,213 reviews.
What kills games here
3 in 10 developers made under $300. 8 in 10 of the 369 games released 1 to 2 years ago have fewer than 100 reviews. 1,177 games are announced against 379 developers who shipped in the last year, ×3.1 per shipper.
Adjacent niches
Stealth with a different setting or mood, ranked by verdict then median.
- + JRPGFair
- + World War IIPoor odds
- + LGBTQ+Poor odds
- + Turn-Based CombatPoor odds
- + WargamePoor odds
- + DinosaursPoor odds
- + Gun CustomizationPoor odds
- + Base BuildingPoor odds
- + Cold WarPoor odds
- + HistoricalPoor odds
- + MilitaryPoor odds
- + WarPoor odds
Comparable games
Dead by Daylight 2016 · $411M 
Dying Light 2015 · $280M 
Stray 2022 · $142M 
The Outlast Trials 2024 · $109M 
Metro Exodus 2020 · $106M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Dead by Daylight | older | $19.99 | 685,423 78% | 21M | $411M (exactly $411,048,173) | Behaviour Interactive Inc. |
| | Dying Light | older | $24.99 | 373,413 95% | 11M | $280M (exactly $279,947,726) | Techland |
| | Stray | older | $29.99 | 157,579 97% | 4.7M | $142M (exactly $141,773,826) | BlueTwelve Studio |
| | The Outlast Trials | older | $39.99 | 90,997 92% | 2.7M | $109M (exactly $109,169,101) | Red Barrels |
| | Metro Exodus | older | $29.99 | 117,453 90% | 3.5M | $106M (exactly $105,672,464) | 4A Games |
 | Tomb Raider Game of the Year | older | $19.99 | 173,270 95% | 5.2M | $104M (exactly $103,910,019) | Crystal Dynamics, Eidos-Montréal, Feral… (Crystal Dynamics, Eidos-Montréal, Feral Interactive (Mac), Nixxes) |
 | R.E.P.O. | · EA | $9.99 | 341,004 96% | 10M | $102M (exactly $102,198,899) | semiwork |
 | Five Nights at Freddy's: Security Breach | older | $39.99 | 65,350 86% | 2.0M | $78M (exactly $78,400,395) | Steel Wool Studios |
 | A Plague Tale: Innocence | older | $39.99 | 63,166 93% | 1.9M | $76M (exactly $75,780,250) | Asobo Studio |
 | Batman™: Arkham Knight | older | $19.99 | 111,190 92% | 3.3M | $67M (exactly $66,680,643) | Rocksteady Studios |
 | The Last of Us™ Part II Remastered | $49.99 | 34,252 90% | 1.0M | $51M (exactly $51,367,724) | Naughty Dog LLC, Nixxes Software, Iron… (Naughty Dog LLC, Nixxes Software, Iron Galaxy Studios) | |
 | Escape the Backrooms | $9.99 | 137,315 90% | 4.1M | $41M (exactly $41,153,306) | Fancy Games, Blackbird Interactive | |
 | DEATH STRANDING 2: ON THE BEACH | $69.99 | 15,434 94% | 463k | $32M (exactly $32,406,770) | KOJIMA PRODUCTIONS, Nixxes Software | |
 | Vampire: The Masquerade® - Bloodlines™ 2 | $59.99 | 10,443 55% | 313k | $19M (exactly $18,794,267) | The Chinese Room | |
 | REANIMAL | $39.99 | 13,809 78% | 414k | $17M (exactly $16,566,657) | Tarsier Studios | |
 | Halloween: The Game | $39.99 | 11,868 68% | 356k | $14M (exactly $14,238,040) | IllFonic | |
 | Five Nights at Freddy's: Secret of the Mimic | $39.99 | 10,874 86% | 326k | $13M (exactly $13,045,538) | Steel Wool Studios | |
 | Little Nightmares III | $39.99 | 10,165 46% | 305k | $12M (exactly $12,194,950) | Supermassive Games | |
 | Into the Dead: Our Darkest Days | · EA | $24.99 | 9,049 89% | 271k | $6.8M (exactly $6,784,035) | PikPok |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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