Games › Stealth › Stealth + Hidden Object
Should I ship a Hidden Object Stealth game?
Stealth + Hidden Object
Of 166 developers who shipped a Hidden Object Stealth game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 227 more are announced, ×2.4 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $540, ×0.9 the market's $630 for a 6 / 10 build, and 3 in 10 made under $180; 1 in 20 cleared $48k, ×78 the market median. Revenue is down 50% on the market; 227 games are announced against 95 developers who shipped in the last year.
| Bottom 30% | $179 (exactly $179) |
|---|---|
| Median | $539 (exactly $539) |
| Top 25% | $2.6k (exactly $2,637) |
| Top 5% | $49k (exactly $48,851) |
| Developers, 2 yr | 166 |
| Released games | 424 |
| Announced | 227 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 50% on the market, supply 25% more developers than the period before.
Free games: 16%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Stealth
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Hidden Object
- effort 2 / 10 · high · static scenes with click targets
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Stealth, Hidden Object; 5 in 10 of the top 25% also carry Adventure, Action, Exploration
- Price point
- $4.99 typical · top 25% priced $8.99 or above
- Art
- 4 in 10 of the top 25% ship with First-Person, 3D, Atmospheric
Why players buy here
The top 25% priced at $8.99 or above; the middle game at $4.99.
The top 10 games average 87% positive over 88,948 reviews.
What kills games here
3 in 10 developers made under $180. 8 in 10 of the 102 games released 1 to 2 years ago have fewer than 100 reviews. 227 games are announced against 95 developers who shipped in the last year, ×2.4 per shipper.
Adjacent niches
Stealth with a different second tag, ranked by verdict then median.
- + JRPGFair
- + World War IIPoor odds
- + LGBTQ+Poor odds
- + Turn-Based CombatPoor odds
- + WargamePoor odds
- + DinosaursPoor odds
- + Gun CustomizationPoor odds
- + Base BuildingPoor odds
- + Cold WarPoor odds
- + HistoricalPoor odds
- + MilitaryPoor odds
- + WarPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | MECCHA CHAMELEON | $5.99 | 78,746 87% | 2.4M | $14M (exactly $14,150,656) | lemorion_1224 | |
| | Witch It | older | $19.99 | 14,540 89% | 436k | $8.7M (exactly $8,719,638) | Barrel Roll Games |
| | Snufkin: Melody of Moominvalley | older | $19.99 | 3,369 97% | 101k | $2.0M (exactly $2,020,389) | Hyper Games |
| | Emissary Zero | $8.99 | 2,683 83% | 80k | $724k (exactly $723,605) | Rone Vine | |
| | GYLT | older | $19.99 | 907 95% | 27k | $544k (exactly $543,928) | Haven Media, Parallel Circles |
| | Boo Men | · EA older | $7.99 | 2,088 88% | 63k | $500k (exactly $500,494) | Twisted Corridor👻 |
| | Granny: Escape Together | $9.99 | 1,661 79% | 50k | $498k (exactly $497,802) | CreepyToad | |
| | West Hunt | older | $9.99 | 1,522 84% | 46k | $456k (exactly $456,143) | NewGen |
| | Prehistoric Hunt | · EA older | $17.99 | 678 84% | 20k | $366k (exactly $365,917) | Antiproto Studios |
| | Platform 8 | older | $3.99 | 2,719 86% | 82k | $325k (exactly $325,464) | KOTAKE CREATE |
| | SchoolBoy Runaway | $1.99 | 3,731 90% | 112k | $223k (exactly $222,741) | Linked Squad | |
| | Take me, Vitaly | $5.99 | 1,136 98% | 34k | $204k (exactly $204,139) | Старый Билд | |
| | Koira | $17.99 | 289 93% | 8.7k | $156k (exactly $155,973) | Studio Tolima | |
| | Carmen Sandiego | $29.99 | 86 67% | 2.6k | $77k (exactly $77,374) | Gameloft | |
| | Dream Cage | $7.99 | 298 63% | 8.9k | $71k (exactly $71,431) | Hitori De Productions | |
| | Shards Of Solitude | $9.99 | 163 85% | 4.9k | $49k (exactly $48,851) | Chilling Designs | |
| | Ghostbane | · EA | $8.99 | 155 67% | 4.7k | $42k (exactly $41,804) | Pi Bit |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.