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Should I ship a Zombie Gun Customization game?
Gun Customization + Zombies
Of 38 developers who shipped a Zombie Gun Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 84 more are announced, ×5.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $3.9k, ×6.2 the market's $630 for a 6 / 10 build, and 3 in 10 made under $1.2k; 1 in 20 cleared $750k, ×1200 the market median. Revenue is up 340% on the market; 84 games are announced against 16 developers who shipped in the last year.
| Bottom 30% | $1.2k (exactly $1,198) |
|---|---|
| Median | $3.9k (exactly $3,896) |
| Top 25% | $54k (exactly $53,693) |
| Top 5% | $753k (exactly $753,448) |
| Developers, 2 yr | 38 |
| Released games | 126 |
| Announced | 84 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 340% on the market, supply 25% fewer developers than the period before.
Free games: 15%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Gun Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Zombies
- effort 5 / 10 · medium · effort 5 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Gun Customization; 6 in 10 of the top 25% also carry Action, Shooter, PvE
- Price point
- $9.99 typical · top 25% priced $24.99 or above
- Art
- 3 in 10 of the top 25% ship with First-Person, 3D, Atmospheric
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $9.99.
The top 10 games average 61% positive over 9,470 reviews.
What kills games here
3 in 10 developers made under $1.2k. 7 in 10 of the 22 games released 1 to 2 years ago have fewer than 100 reviews. 84 games are announced against 16 developers who shipped in the last year, ×5.3 per shipper.
Adjacent niches
Gun Customization with a different setting or mood, ranked by verdict then median.
- + Tower DefenseFair
- + DystopianPoor odds
- + Immersive SimPoor odds
- + BuildingPoor odds
- + Survival HorrorPoor odds
- + ModernPoor odds
- + MilitaryPoor odds
- + StealthPoor odds
- + Co-opPoor odds
- + MechsPoor odds
- + Resource ManagementPoor odds
- + Base BuildingPoor odds
Comparable games
Call of Duty®: Modern Warfare® 2023 · $78M 
Call of Duty®: Black Ops Cold War 2023 · $40M 
Brick Rigs 2023 · $32M 
World War Z 2021 · $22M 
Call of Duty®: Black Ops 7 2025 · $9.1M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Call of Duty®: Modern Warfare® | older | $59.99 | 43,229 79% | 1.3M | $78M (exactly $77,799,231) | Infinity Ward, Beenox, High Moon Studio… (Infinity Ward, Beenox, High Moon Studios, Raven Software) |
| | Call of Duty®: Black Ops Cold War | older | $59.99 | 21,955 79% | 659k | $40M (exactly $39,512,414) | Treyarch, Raven Software, High Moon Stu… (Treyarch, Raven Software, High Moon Studios, Beenox, Activision Shanghai, Sledgehammer Games) |
| | Brick Rigs | older | $19.99 | 53,749 95% | 1.6M | $32M (exactly $32,233,275) | Fluppisoft GmbH |
| | World War Z | older | $29.99 | 24,897 82% | 747k | $22M (exactly $22,399,831) | Saber Interactive Inc |
| | Call of Duty®: Black Ops 7 | $69.99 | 4,344 37% | 130k | $9.1M (exactly $9,121,097) | Treyarch, Raven Software, Beenox, High… (Treyarch, Raven Software, Beenox, High Moon Studios, Sledgehammer Games, Infinity Ward, Activision Shanghai, Demonware) | |
 | Call of Duty®: Vanguard | older | $59.99 | 4,172 67% | 125k | $7.5M (exactly $7,508,348) | Sledgehammer Games, Treyarch, High Moon… (Sledgehammer Games, Treyarch, High Moon Studios, Raven Software, Beenox, Demonware) |
 | Tom Clancy’s Rainbow Six® Extraction | older | $39.99 | 2,865 66% | 86k | $3.4M (exactly $3,437,140) | Ubisoft Montreal |
 | Echoes of the Living | · EA | $24.99 | 1,005 83% | 30k | $753k (exactly $753,448) | MoonGlint Studio |
 | Bad 2 Bad: Apocalypse | $19.99 | 905 77% | 27k | $543k (exactly $542,728) | DAWINSTONE | |
 | Rise of Gun | older | $12.99 | 1,094 84% | 33k | $426k (exactly $426,332) | PimpGameStudio |
 | Zero Caliber 2 Remastered | $24.99 | 433 79% | 13k | $325k (exactly $324,620) | XREAL Games | |
 | Iron Blight | $12.49 | 700 93% | 21k | $262k (exactly $262,290) | Ronesans Interactive | |
 | Ultimate Zombie Defense 2 | $9.99 | 589 76% | 18k | $177k (exactly $176,523) | Terror Dog Studio | |
 | C.A.S.T. (CHERNOZEM ANOMALY STRIKE TEAM) | $6.99 | 777 87% | 23k | $163k (exactly $162,937) | BRAIN DOES (NOT) WORK | |
 | Lust 'n Dead 🔞 | $9.99 | 212 66% | 6.4k | $64k (exactly $63,536) | Octo Games | |
 | Cataclysm: The Last Generation | $6.99 | 281 89% | 8.4k | $59k (exactly $58,926) | Worm Girl | |
 | Graveyard Gunslingers | $7.99 | 224 58% | 6.7k | $54k (exactly $53,693) | PyroPhysics |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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