Do I ship it?

Games › Gun Customization › Gun Customization + Tower Defense

Specimen · observed

Should I ship a Gun Customization Tower Defense?

Gun Customization + Tower Defense

Of 26 developers who shipped a Gun Customization Tower Defense in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 32 more are announced.

Verdict: fair, for a 6 / 10 build.

The middle developer here made $960, ×1.5 the market's $630 for a 6 / 10 build, with 3 in 10 under $360. Revenue is up 70% on the market; 32 games are announced against 17 developers who shipped in the last year.

Deciding numbers: median 1.5 times the market baseline, revenue up 70% on the market, 32 announced, ×1.9 per developer who shipped in the last year.
Nobody has said they are building this yet.
Gun Customization + Tower Defense
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 26
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $1.8k → $8.9k → $3.9k → $1.2k → $1.5k → $718 (still earning)
The last cohort is still earning.
Outcomes for Gun Customization + Tower Defense: Plate 1 · outcomes, 2 yr, n = 26
Bottom 30% $359 (exactly $359)
Median $958 (exactly $958)
Top 25% $4.1k (exactly $4,133)
Top 5% $26k (exactly $25,891)
Developers, 2 yr 26
Released games 64
Announced 32
Effort 6 / 10
AI-buildability Medium
Typical price $5.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 70% on the market, supply 90% more developers than the period before.

Free games: 6%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Gun Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Tower Defense
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Gun Customization, Tower Defense; 7 in 10 of the top 25% also carry Strategy, Action, Roguelite
Price point
$5.99 typical · top 25% priced $9.99 or above
Art
6 in 10 of the top 25% ship with 2D, Pixel Graphics, Top-Down
Plate 4 · demand

Why players buy here

The top 25% priced at $9.99 or above; the middle game at $5.99.

The top 10 games average 81% positive over 606 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $360, median $960, 1 in 4 over $4.1k, 1 in 20 over $25k.

3 in 10 developers made under $360. 8 in 10 of the 11 games released 1 to 2 years ago have fewer than 100 reviews. 32 games are announced against 17 developers who shipped in the last year.

Plate 6 · same mechanic, other settings

Adjacent niches

Gun Customization with a different second tag, ranked by verdict then median.

  1. + DystopianPoor odds16 devs · median $51k · 58 announced
  2. + Immersive SimPoor odds12 devs · median $25k · 44 announced
  3. + BuildingPoor odds13 devs · median $16k · 39 announced
  4. + Survival HorrorPoor odds26 devs · median $14k · 55 announced
  5. + ModernPoor odds18 devs · median $14k · 38 announced
  6. + MilitaryPoor odds50 devs · median $13k · 126 announced
  7. + StealthPoor odds20 devs · median $13k · 63 announced
  8. + Co-opPoor odds31 devs · median $11k · 92 announced
  9. + MechsPoor odds12 devs · median $11k · 32 announced
  10. + Resource ManagementPoor odds28 devs · median $11k · 71 announced
  11. + Base BuildingPoor odds23 devs · median $9.1k · 64 announced
  12. + Post-apocalypticPoor odds54 devs · median $8.1k · 162 announced

All 93 pairs on the Gun Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Cavalry Girls 2023 · $675k Time Warpers 2020 · $296k Cosmic Trip 2017 · $245k Siege of Centauri 2019 · $157k GROSS 2023 · $103k
Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Cavalry Girls older $11.99 1,877 88% 56k $675k (exactly $675,157) 中子星游戏研究所
Time Warpers older $19.99 493 82% 15k $296k (exactly $295,652) Proton Studio Inc
Cosmic Trip older $19.99 409 87% 12k $245k (exactly $245,277) Funktronic Labs
Siege of Centauri older $14.99 350 64% 11k $157k (exactly $157,395) Stardock Entertainment
GROSS older $12.99 265 80% 8.0k $103k (exactly $103,270) hangry owl games
Decision Legacy Collection $9.99 171 83% 5.1k $51k (exactly $51,249) FlyAnvil
Typing Break $8.99 96 80% 2.9k $26k (exactly $25,891) Tholus
Project Astra Dominium older $9.99 69 88% 2.1k $21k (exactly $20,679) Snob Entertainment UG
Turtle Riders $4.99 115 76% 3.5k $17k (exactly $17,216) Solenya
Ghosts Keep Out $3.99 130 75% 3.9k $16k (exactly $15,561) Only Fun Games
Last Bullet $6.99 28 100% 840 $5.9k (exactly $5,872) ToxicByteGames
Moor Rail $9.99 19 78% 570 $5.7k (exactly $5,694) PLAY Mephistowaltz
Gears of Glory $5.99 23 100% 690 $4.1k (exactly $4,133) Broken Tooth Studios
Dead Z Meat $9.99 6 50% 180 $1.8k (exactly $1,798) ISTOM Games
Turbotz Testing 20XX $4.99 10 100% 300 $1.5k (exactly $1,497) Zed-ex
Stellara Vanguard $5.99 8 75% 240 $1.4k (exactly $1,438) Pretoriano_dev

Estimates: copies = reviews × 30, gross = copies × list price.