Games › Co-op › Co-op + Gun Customization
Should I ship a Co-op Gun Customization game?
Co-op + Gun Customization
Of 31 developers who shipped a Co-op Gun Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 92 more are announced, ×6.6 for every developer who shipped in the last year.
Verdict: poor odds, for a 7 / 10 build.
The middle developer here made $11k, ×7.5 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $2.3k; 1 in 20 cleared $19M, ×12838 the market median. Revenue is up 30% on the market; 92 games are announced against 14 developers who shipped in the last year.
| Bottom 30% | $2.2k (exactly $2,209) |
|---|---|
| Median | $11k (exactly $11,301) |
| Top 25% | $399k (exactly $398,800) |
| Top 5% | $19M (exactly $19,231,987) |
| Developers, 2 yr | 31 |
| Released games | 104 |
| Announced | 92 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $12.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 30% on the market, supply 20% fewer developers than the period before.
Free games: 22%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- Co-op
- effort 7 / 10 · low · co-op on Steam means online sessions and drop-in sync
- Gun Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- Co-op, Gun Customization; 6 in 10 of the top 25% also carry Action, Shooter, FPS
- Price point
- $12.99 typical · top 25% priced $39.99 or above
- Art
- 5 in 10 of the top 25% ship with First-Person, Realistic
Why players buy here
The top 25% priced at $39.99 or above; the middle game at $12.99.
The top 10 games average 74% positive over 59,620 reviews.
What kills games here
3 in 10 developers made under $2.3k. 5 in 10 of the 22 games released 1 to 2 years ago have fewer than 100 reviews. 92 games are announced against 14 developers who shipped in the last year, ×6.6 per shipper.
Adjacent niches
Co-op with a different second tag, ranked by verdict then median.
- + SuperheroFair
- + Boomer ShooterFair
- + GamblingFair
- + NinjaFair
- + TypingLong shot
- + Word GameLong shot
- + Open World Survival CraftPoor odds
- + World War IIPoor odds
- + AutomationPoor odds
- + TransportationPoor odds
- + JRPGPoor odds
- + Turn-BasedPoor odds
Comparable games
Ready or Not 2023 · $398M 
PAYDAY 2 2013 · $134M 
Call of Duty®: Modern Warfare® 2023 · $78M 
Far Cry® 6 2023 · $60M 
PAYDAY 3 2023 · $44M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Ready or Not | older | $49.99 | 265,219 79% | 8.0M | $398M (exactly $397,748,934) | VOID Interactive |
| | PAYDAY 2 | older | $9.99 | 445,531 89% | 13M | $134M (exactly $133,525,641) | OVERKILL - a Starbreeze Studio., Sidetr… (OVERKILL - a Starbreeze Studio., Sidetrack Games) |
| | Call of Duty®: Modern Warfare® | older | $59.99 | 43,229 79% | 1.3M | $78M (exactly $77,799,231) | Infinity Ward, Beenox, High Moon Studio… (Infinity Ward, Beenox, High Moon Studios, Raven Software) |
| | Far Cry® 6 | older | $59.99 | 33,280 71% | 998k | $60M (exactly $59,894,016) | Ubisoft Toronto, Ubisoft Montreal, Ubis… (Ubisoft Toronto, Ubisoft Montreal, Ubisoft Kyiv, Ubisoft Shanghai, Ubisoft Berlin) |
| | PAYDAY 3 | older | $29.99 | 49,305 45% | 1.5M | $44M (exactly $44,359,708) | Starbreeze Studios |
 | Call of Duty®: Black Ops Cold War | older | $59.99 | 21,955 79% | 659k | $40M (exactly $39,512,414) | Treyarch, Raven Software, High Moon Stu… (Treyarch, Raven Software, High Moon Studios, Beenox, Activision Shanghai, Sledgehammer Games) |
 | Sniper Elite 5 | older | $49.99 | 24,818 83% | 745k | $37M (exactly $37,219,555) | Rebellion |
 | World War Z | older | $29.99 | 24,897 82% | 747k | $22M (exactly $22,399,831) | Saber Interactive Inc |
 | GROUND BRANCH | $29.99 | 22,391 83% | 672k | $20M (exactly $20,145,183) | BlackFoot Studios, MicroProse Software | |
 | The Forever Winter | · EA | $29.99 | 21,376 68% | 641k | $19M (exactly $19,231,987) | Fun Dog Studios |
 | Call of Duty®: Black Ops 7 | $69.99 | 4,344 37% | 130k | $9.1M (exactly $9,121,097) | Treyarch, Raven Software, Beenox, High… (Treyarch, Raven Software, Beenox, High Moon Studios, Sledgehammer Games, Infinity Ward, Activision Shanghai, Demonware) | |
 | Into the Radius 2 | $39.99 | 5,253 79% | 158k | $6.3M (exactly $6,302,024) | CM IMMERSIVE | |
 | Pass the Fear | $18.99 | 2,985 79% | 90k | $1.7M (exactly $1,700,554) | PlayMud Studio | |
 | Alpha Response | · EA | $19.99 | 788 77% | 24k | $473k (exactly $472,564) | Ultimo Ratio Games |
 | Cargo Hunters | · EA | $19.99 | 739 82% | 22k | $443k (exactly $443,178) | Order Of Meta |
 | SWAT Commander | · EA | $19.99 | 665 77% | 20k | $399k (exactly $398,800) | Red Mountain Games, Ritual Interactive |
 | EXFIL | · EA | $19.99 | 302 67% | 9.1k | $181k (exactly $181,109) | Tiny Leviathan |
 | C.A.S.T. (CHERNOZEM ANOMALY STRIKE TEAM) | $6.99 | 777 87% | 23k | $163k (exactly $162,937) | BRAIN DOES (NOT) WORK |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.