Games › Gun Customization › Gun Customization + Shooter
Should I ship a Gun Customization Shooter?
Gun Customization + Shooter
Of 195 developers who shipped a Gun Customization Shooter in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 500 more are announced, ×4.6 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $2.7k, ×4.3 the market's $630 for a 6 / 10 build, and 3 in 10 made under $420; 1 in 20 cleared $5.1M, ×8256 the market median. Revenue is down 25% on the market; 500 games are announced against 109 developers who shipped in the last year.
| Bottom 30% | $419 (exactly $419) |
|---|---|
| Median | $2.7k (exactly $2,697) |
| Top 25% | $57k (exactly $56,681) |
| Top 5% | $5.2M (exactly $5,185,006) |
| Developers, 2 yr | 195 |
| Released games | 614 |
| Announced | 500 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 25% on the market, supply 25% more developers than the period before.
Free games: 17%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Gun Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Shooter
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Gun Customization, Shooter; 4 in 10 of the top 25% also carry Action, FPS, PvE
- Price point
- $9.99 typical · top 25% priced $24.99 or above
- Art
- 3 in 10 of the top 25% ship with First-Person, Realistic, Atmospheric
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $9.99.
The top 10 games average 76% positive over 278,994 reviews.
What kills games here
3 in 10 developers made under $420. 7 in 10 of the 106 games released 1 to 2 years ago have fewer than 100 reviews. 500 games are announced against 109 developers who shipped in the last year, ×4.6 per shipper.
Adjacent niches
Gun Customization with a different second tag, ranked by verdict then median.
- + Tower DefenseFair
- + DystopianPoor odds
- + Immersive SimPoor odds
- + BuildingPoor odds
- + Survival HorrorPoor odds
- + ModernPoor odds
- + MilitaryPoor odds
- + StealthPoor odds
- + Co-opPoor odds
- + MechsPoor odds
- + Resource ManagementPoor odds
- + Base BuildingPoor odds
Comparable games
Ready or Not 2023 · $398M 
PAYDAY 2 2013 · $134M 
Escape from Tarkov 2025 · $84M 
Gray Zone Warfare 2024 · EA · $83M 
Call of Duty®: Modern Warfare® 2023 · $78M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Ready or Not | older | $49.99 | 265,219 79% | 8.0M | $398M (exactly $397,748,934) | VOID Interactive |
| | PAYDAY 2 | older | $9.99 | 445,531 89% | 13M | $134M (exactly $133,525,641) | OVERKILL - a Starbreeze Studio., Sidetr… (OVERKILL - a Starbreeze Studio., Sidetrack Games) |
| | Escape from Tarkov | $49.99 | 55,824 49% | 1.7M | $84M (exactly $83,719,253) | Battlestate Games | |
| | Gray Zone Warfare | · EA older | $39.99 | 69,146 72% | 2.1M | $83M (exactly $82,954,456) | MADFINGER Games, a.s. |
| | Call of Duty®: Modern Warfare® | older | $59.99 | 43,229 79% | 1.3M | $78M (exactly $77,799,231) | Infinity Ward, Beenox, High Moon Studio… (Infinity Ward, Beenox, High Moon Studios, Raven Software) |
 | Far Cry® 6 | older | $59.99 | 33,280 71% | 998k | $60M (exactly $59,894,016) | Ubisoft Toronto, Ubisoft Montreal, Ubis… (Ubisoft Toronto, Ubisoft Montreal, Ubisoft Kyiv, Ubisoft Shanghai, Ubisoft Berlin) |
 | BattleBit Remastered | · EA older | $14.99 | 127,680 82% | 3.8M | $57M (exactly $57,417,696) | SgtOkiDoki, Vilaskis, TheLiquidHorse |
 | Marathon | $39.99 | 44,919 81% | 1.3M | $54M (exactly $53,889,324) | Bungie | |
 | Escape From Duckov | $17.99 | 83,826 85% | 2.5M | $45M (exactly $45,240,892) | Team Soda | |
 | PAYDAY 3 | older | $29.99 | 49,305 45% | 1.5M | $44M (exactly $44,359,708) | Starbreeze Studios |
 | GROUND BRANCH | $29.99 | 22,391 83% | 672k | $20M (exactly $20,145,183) | BlackFoot Studios, MicroProse Software | |
 | The Forever Winter | · EA | $29.99 | 21,376 68% | 641k | $19M (exactly $19,231,987) | Fun Dog Studios |
 | Hot Dogs, Horseshoes & Hand Grenades | $19.99 | 22,774 97% | 683k | $14M (exactly $13,657,568) | RUST LTD. | |
 | Call of Duty®: Black Ops 7 | $69.99 | 4,344 37% | 130k | $9.1M (exactly $9,121,097) | Treyarch, Raven Software, Beenox, High… (Treyarch, Raven Software, Beenox, High Moon Studios, Sledgehammer Games, Infinity Ward, Activision Shanghai, Demonware) | |
 | SULFUR | · EA | $24.99 | 9,641 87% | 289k | $7.2M (exactly $7,227,858) | Perfect Random |
 | Into the Radius 2 | $39.99 | 5,253 79% | 158k | $6.3M (exactly $6,302,024) | CM IMMERSIVE | |
 | Road to Vostok | · EA | $19.99 | 8,646 84% | 259k | $5.2M (exactly $5,185,006) | Road to Vostok Ltd. |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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