Games › Gun Customization › Gun Customization + Horror
Should I ship a Horror Gun Customization game?
Gun Customization + Horror
Of 36 developers who shipped a Horror Gun Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 84 more are announced, ×5.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $4.5k, ×7.2 the market's $630 for a 6 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $1.4M, ×2336 the market median. Revenue is up 35% on the market; 84 games are announced against 16 developers who shipped in the last year.
| Bottom 30% | $300 (exactly $300) |
|---|---|
| Median | $4.5k (exactly $4,496) |
| Top 25% | $145k (exactly $144,829) |
| Top 5% | $1.5M (exactly $1,466,866) |
| Developers, 2 yr | 36 |
| Released games | 84 |
| Announced | 84 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 35% on the market, supply 25% fewer developers than the period before.
Free games: 6%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Gun Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Horror
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Gun Customization; 6 in 10 of the top 25% also carry Action, Shooter, Survival Horror
- Price point
- $9.99 typical · top 25% priced $29.99 or above
- Art
- 4 in 10 of the top 25% ship with Atmospheric, 1990's, Dark
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $9.99.
The top 10 games average 69% positive over 29,078 reviews.
What kills games here
3 in 10 developers made under $300. 7 in 10 of the 21 games released 1 to 2 years ago have fewer than 100 reviews. 84 games are announced against 16 developers who shipped in the last year, ×5.3 per shipper.
Adjacent niches
Gun Customization with a different setting or mood, ranked by verdict then median.
- + Tower DefenseFair
- + DystopianPoor odds
- + Immersive SimPoor odds
- + BuildingPoor odds
- + Survival HorrorPoor odds
- + ModernPoor odds
- + MilitaryPoor odds
- + StealthPoor odds
- + Co-opPoor odds
- + MechsPoor odds
- + Resource ManagementPoor odds
- + Base BuildingPoor odds
Comparable games
Ready or Not 2023 · $398M 
World War Z 2021 · $22M 
The Forever Winter 2024 · EA · $19M 
SCP: 5K 2022 · EA · $7.4M 
20 Minutes Till Dawn 2023 · $4.2M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Ready or Not | older | $49.99 | 265,219 79% | 8.0M | $398M (exactly $397,748,934) | VOID Interactive |
| | World War Z | older | $29.99 | 24,897 82% | 747k | $22M (exactly $22,399,831) | Saber Interactive Inc |
| | The Forever Winter | · EA | $29.99 | 21,376 68% | 641k | $19M (exactly $19,231,987) | Fun Dog Studios |
| | SCP: 5K | · EA older | $19.99 | 12,334 80% | 370k | $7.4M (exactly $7,396,700) | Affray Interactive |
| | 20 Minutes Till Dawn | older | $4.99 | 27,872 90% | 836k | $4.2M (exactly $4,172,438) | flanne |
 | Ghostbusters: The Video Game Remastered | older | $24.99 | 2,069 90% | 62k | $1.6M (exactly $1,551,129) | Saber Interactive |
 | Level Zero: Extraction | $19.99 | 2,446 50% | 73k | $1.5M (exactly $1,466,866) | Doghowl Games | |
 | CONVRGENCE | · EA older | $24.99 | 1,562 88% | 47k | $1.2M (exactly $1,171,031) | Monkey-With-a-Bomb |
 | Death in the Water 2 | older | $14.99 | 1,734 83% | 52k | $780k (exactly $779,780) | Lighthouse Games Studio |
 | Echoes of the Living | · EA | $24.99 | 1,005 83% | 30k | $753k (exactly $753,448) | MoonGlint Studio |
 | Chernobylite 2: Exclusion Zone | · EA | $39.99 | 528 62% | 16k | $633k (exactly $633,442) | The Farm 51 |
 | Iron Meat | $19.99 | 982 96% | 29k | $589k (exactly $588,905) | Ivan Valeryevich Suvorov, Retroware | |
 | Z.O.N.A: Origin | $19.99 | 540 83% | 16k | $324k (exactly $323,838) | AGaming+ | |
 | Iron Blight | $12.49 | 700 93% | 21k | $262k (exactly $262,290) | Ronesans Interactive | |
 | C.A.S.T. (CHERNOZEM ANOMALY STRIKE TEAM) | $6.99 | 777 87% | 23k | $163k (exactly $162,937) | BRAIN DOES (NOT) WORK | |
 | SealChain: Call of Blood | $8.99 | 537 56% | 16k | $145k (exactly $144,829) | AliveGameStudio | |
 | Nightmare Frontier | $24.99 | 187 69% | 5.6k | $140k (exactly $140,194) | Ice Code Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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