Should I ship a Mystery FMV?
FMV + Mystery
Of 61 developers who shipped a Mystery FMV in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 96 more are announced, ×2.8 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $31k, ×65 the market's $480 for a 4 / 10 build, and 3 in 10 made under $5.2k; 1 in 20 cleared $410k, ×869 the market median. Revenue is down 25% on the market; 96 games are announced against 34 developers who shipped in the last year.
| Bottom 30% | $5.1k (exactly $5,124) |
|---|---|
| Median | $31k (exactly $31,036) |
| Top 25% | $142k (exactly $141,592) |
| Top 5% | $413k (exactly $412,987) |
| Developers, 2 yr | 61 |
| Released games | 173 |
| Announced | 96 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 25% on the market, supply 10% more developers than the period before.
Free games: 3%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- FMV; 8 in 10 of the top 25% also carry Adventure, Multiple Endings, RPG
- Price point
- $9.99 typical · top 25% priced $15.99 or above
- Art
- 7 in 10 of the top 25% ship with Story Rich, Cinematic, First-Person
Why players buy here
The top 25% priced at $15.99 or above; the middle game at $9.99.
The top 10 games average 82% positive over 58,679 reviews.
What kills games here
3 in 10 developers made under $5.2k. 4 in 10 of the 36 games released 1 to 2 years ago have fewer than 100 reviews. 96 games are announced against 34 developers who shipped in the last year, ×2.8 per shipper.
Adjacent niches
FMV with a different setting or mood, ranked by verdict then median.
- + SurvivalStrong odds
- + Post-apocalypticStrong odds
- + StrategyStrong odds
- + Multiple EndingsStrong odds
- + Immersive SimStrong odds
- + Choices MatterStrong odds
- + Dating SimStrong odds
- + RomanceStrong odds
- + SimulationStrong odds
- + JRPGStrong odds
- + Visual NovelStrong odds
- + RPGStrong odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Revenge on gold diggers | $6.99 | 46,610 80% | 1.4M | $9.8M (exactly $9,774,117) | 前方工作室 | |
| | 428: Shibuya Scramble | older | $49.99 | 3,767 94% | 113k | $5.6M (exactly $5,649,370) | Spike Chunsoft Co., Ltd., Abstraction G… (Spike Chunsoft Co., Ltd., Abstraction Games) |
| | The Operator | older | $13.99 | 8,515 91% | 255k | $3.6M (exactly $3,573,746) | Bureau 81 |
| | Obduction | older | $29.99 | 3,032 78% | 91k | $2.7M (exactly $2,727,890) | Cyan, Inc. |
| | At Dead Of Night | older | $15.99 | 3,289 94% | 99k | $1.6M (exactly $1,577,733) | Baggy Cat Ltd. |
| | The Centennial Case : A Shijima Story | older | $49.99 | 1,033 79% | 31k | $1.5M (exactly $1,549,190) | Square Enix |
| | The Complex | older | $14.99 | 3,310 78% | 99k | $1.5M (exactly $1,488,507) | Wales Interactive, Good Gate Media, Lit… (Wales Interactive, Good Gate Media, Little Jade Productions) |
| | Stories Untold | older | $9.99 | 4,357 86% | 131k | $1.3M (exactly $1,305,793) | Screen Burn |
| | Eclipsium | $12.99 | 3,306 91% | 99k | $1.3M (exactly $1,288,348) | Housefire | |
| | Home Safety Hotline | older | $14.99 | 2,763 90% | 83k | $1.2M (exactly $1,242,521) | Night Signal Entertainment |
| | 极速营救 | $9.99 | 1,860 86% | 56k | $557k (exactly $557,442) | 优映文化, 想象颗粒 | |
| | Game of Fate 2: A Century's Promise | $15.99 | 1,054 78% | 32k | $506k (exactly $505,604) | KARMAGAME HK LIMITED | |
| | FLAM EVAW | $9.99 | 1,378 95% | 41k | $413k (exactly $412,987) | 北京万合瑞晟文化传媒有限公司 | |
| | Game Of Fate 3:Clash Of Crowns | $16.79 | 734 85% | 22k | $370k (exactly $369,716) | KARMAGAME HK LIMITED | |
| | Love Love Mystery Club | $19.99 | 612 97% | 18k | $367k (exactly $367,016) | LuminDrive | |
| | 我打不过漂亮的她们 | $10.99 | 1,111 95% | 33k | $366k (exactly $366,297) | 想象颗粒 | |
| | Blood Money: Lethal Eden | $8.99 | 1,262 91% | 38k | $340k (exactly $340,361) | 碧火互娱 | |
| | Dead Take | $14.99 | 752 87% | 23k | $338k (exactly $338,174) | Surgent Studios |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.