Games › FMV › FMV + Female Protagonist
Should I ship a Female-Led FMV?
FMV + Female Protagonist
Of 75 developers who shipped a Female-Led FMV in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 102 more are announced, ×2.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $27k, ×56 the market's $480 for a 4 / 10 build, and 3 in 10 made under $1.7k; 1 in 20 cleared $1.2M, ×2620 the market median. Revenue is down 65% on the market; 102 games are announced against 44 developers who shipped in the last year.
| Bottom 30% | $1.6k (exactly $1,648) |
|---|---|
| Median | $27k (exactly $26,673) |
| Top 25% | $128k (exactly $127,972) |
| Top 5% | $1.2M (exactly $1,244,378) |
| Developers, 2 yr | 75 |
| Released games | 156 |
| Announced | 102 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 65% on the market, supply 35% more developers than the period before.
Free games: 3%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- FMV
- effort 4 / 10 · medium · effort 4 sits in the medium band
- Female Protagonist
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- FMV; 9 in 10 of the top 25% also carry Interactive Fiction, Simulation, Visual Novel
- Price point
- $9.99 typical · top 25% priced $19.99 or above
- Art
- 7 in 10 of the top 25% ship with Story Rich, First-Person, Emotional
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $9.99.
The top 10 games average 88% positive over 41,094 reviews.
What kills games here
3 in 10 developers made under $1.7k. 4 in 10 of the 35 games released 1 to 2 years ago have fewer than 100 reviews. 102 games are announced against 44 developers who shipped in the last year, ×2.3 per shipper.
Adjacent niches
FMV with a different setting or mood, ranked by verdict then median.
- + SurvivalStrong odds
- + Post-apocalypticStrong odds
- + StrategyStrong odds
- + Multiple EndingsStrong odds
- + Immersive SimStrong odds
- + Choices MatterStrong odds
- + Dating SimStrong odds
- + RomanceStrong odds
- + SimulationStrong odds
- + JRPGStrong odds
- + Visual NovelStrong odds
- + RPGStrong odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Love Is All Around | older | $9.99 | 36,203 93% | 1.1M | $11M (exactly $10,850,039) | intiny |
| | Mirror 2: Project X | · EA older | $1.99 | 111,251 24% | 3.3M | $6.6M (exactly $6,641,685) | KAGAMI Ⅱ WORKs |
| | Road to Empress Ⅱ | $18.00 | 7,773 80% | 233k | $4.2M (exactly $4,197,420) | New One Studio | |
| | Five Hearts Under One Roof | $19.99 | 5,881 91% | 176k | $3.5M (exactly $3,526,836) | Storytaco | |
| | Road to Empress I | $8.49 | 11,829 86% | 355k | $3.0M (exactly $3,012,846) | New One Studio | |
| | Her Story | older | $9.99 | 8,367 89% | 251k | $2.5M (exactly $2,507,590) | Sam Barlow |
| | Peeping Dorm Manager | older | $10.99 | 6,206 92% | 186k | $2.0M (exactly $2,046,118) | HornyDoge |
| | Succubus Cafe | older | $29.99 | 2,260 89% | 68k | $2.0M (exactly $2,033,322) | MIGI STUDIO |
| | Knowledge, or know Lady | older | $6.99 | 8,501 95% | 255k | $1.8M (exactly $1,782,660) | 蒸汽满满工作室 |
| | The Centennial Case : A Shijima Story | older | $49.99 | 1,033 79% | 31k | $1.5M (exactly $1,549,190) | Square Enix |
| | The Three Kingdoms: Rebirth | $19.99 | 2,564 91% | 77k | $1.5M (exactly $1,537,631) | 玛奇阿朵互娱科技, 山与海工作室 | |
| | Five Hearts Under One Roof season2 | $22.99 | 2,149 96% | 64k | $1.5M (exactly $1,482,165) | Storytaco | |
| | Hello Love: 18 Again | $19.99 | 2,075 92% | 62k | $1.2M (exactly $1,244,378) | 念念而忘(Echofall Studio) | |
| | 美女,请别影响我成仙 | $10.99 | 3,140 93% | 94k | $1.0M (exactly $1,035,258) | 蒸汽满满工作室 | |
| | Conquer the world | $12.99 | 1,996 92% | 60k | $778k (exactly $777,841) | 互动之星 | |
| | Love is All Around: Echoes of Yesterday | $10.99 | 1,850 81% | 56k | $610k (exactly $609,945) | intiny | |
| | 我只是想让她们都幸福 | $9.99 | 1,837 97% | 55k | $551k (exactly $550,549) | 心宿影视 |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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