Should I ship a PvP Fighting game?
PvP + Fighting
Of 112 developers who shipped a PvP Fighting game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 205 more are announced, ×3.6 for every developer who shipped in the last year.
Verdict: poor odds, for a 8 / 10 build.
The middle developer here made $2.2k, ×1.4 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $480; 1 in 20 cleared $6.2M, ×4192 the market median. Revenue is down 55% on the market; 205 games are announced against 57 developers who shipped in the last year.
| Bottom 30% | $479 (exactly $479) |
|---|---|
| Median | $2.2k (exactly $2,157) |
| Top 25% | $20k (exactly $20,374) |
| Top 5% | $6.3M (exactly $6,279,906) |
| Developers, 2 yr | 112 |
| Released games | 478 |
| Announced | 205 |
| Effort | 8 / 10 |
| AI-buildability | Low |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 55% on the market, supply as many developers as the period before.
Free games: 22%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
What it takes
- Effort
- 8 / 10 · online systems, open world
- Systems
- PvP, Fighting; 5 in 10 of the top 25% also carry Action, 2D Fighter, Local Multiplayer
- Price point
- $7.99 typical · top 25% priced $29.99 or above
- Art
- 3 in 10 of the top 25% ship with 3D, Anime, 2D
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $7.99.
The top 10 games average 78% positive over 105,264 reviews.
What kills games here
3 in 10 developers made under $480. 7 in 10 of the 66 games released 1 to 2 years ago have fewer than 100 reviews. 205 games are announced against 57 developers who shipped in the last year, ×3.6 per shipper.
Adjacent niches
PvP with a different second tag, ranked by verdict then median.
- + BaseballFair
- + TransportationFair
- + BasketballFair
- + Football (American)Fair
- + BikesFair
- + GolfFair
- + World War IFair
- + IncrementalFair
- + BilliardsFair
- + TennisLong shot
- + TypingLong shot
- + SpellingLong shot
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | FOR HONOR™ | older | $29.99 | 108,492 69% | 3.3M | $98M (exactly $97,610,252) | Ubisoft Montreal, Ubisoft Quebec, Ubiso… (Ubisoft Montreal, Ubisoft Quebec, Ubisoft Toronto, Blue Byte) |
| | MORDHAU | older | $29.99 | 91,678 80% | 2.8M | $82M (exactly $82,482,697) | Triternion |
| | DRAGON BALL: Sparking! ZERO | $49.99 | 50,395 86% | 1.5M | $76M (exactly $75,577,382) | Spike Chunsoft Co., Ltd. | |
| | Street Fighter™ 6 | older | $39.99 | 49,952 81% | 1.5M | $60M (exactly $59,927,414) | CAPCOM Co., Ltd. |
| | GUILTY GEAR -STRIVE- | older | $39.99 | 47,650 88% | 1.4M | $57M (exactly $57,165,705) | Arc System Works |
| | TEKKEN 8 | older | $39.99 | 46,009 56% | 1.4M | $55M (exactly $55,196,997) | Bandai Namco Studios Inc. |
| | Mortal Kombat 1 | older | $49.99 | 34,197 74% | 1.0M | $51M (exactly $51,285,241) | NetherRealm Studios, QLOC |
| | Party Animals | older | $19.99 | 56,043 81% | 1.7M | $34M (exactly $33,608,987) | Recreate Games |
| | Gang Beasts | older | $19.99 | 54,880 85% | 1.6M | $33M (exactly $32,911,536) | Boneloaf, Rocket Science |
| | Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles | older | $59.99 | 16,545 87% | 496k | $30M (exactly $29,776,036) | CyberConnect2 |
| | Undisputed | $49.99 | 19,190 60% | 576k | $29M (exactly $28,779,243) | Steel City Interactive | |
| | BLEACH Rebirth of Souls | $59.99 | 4,831 68% | 145k | $8.7M (exactly $8,694,351) | TAMSOFT CORPORATION | |
| | THE KING OF FIGHTERS XV | $29.99 | 8,399 83% | 252k | $7.6M (exactly $7,556,580) | SNK CORPORATION | |
| | WWE 2K25 | $59.99 | 4,108 73% | 123k | $7.4M (exactly $7,393,168) | Visual Concepts | |
| | Rivals of Aether II | $29.99 | 6,980 78% | 209k | $6.3M (exactly $6,279,906) | Aether Studios | |
| | Invincible VS | $49.99 | 3,031 76% | 91k | $4.5M (exactly $4,545,591) | Quarter Up | |
| | Avatar Legends: The Fighting Game | $29.99 | 3,298 85% | 99k | $3.0M (exactly $2,967,211) | Gameplay Group International | |
| | FATAL FURY: City of the Wolves | $19.99 | 3,135 82% | 94k | $1.9M (exactly $1,880,059) | SNK CORPORATION | |
| | Virtua Fighter 5 R.E.V.O. World Stage | $19.99 | 1,897 71% | 57k | $1.1M (exactly $1,137,631) | RGG Studio |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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