Do I ship it?

GamesExplorationExploration + Thriller

Specimen · observed

Should I ship a Thriller Exploration game?

Exploration + Thriller

Of 719 developers who shipped a Thriller Exploration game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,107 more are announced, ×2.7 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $2.1k, ×4.4 the market's $480 for a 4 / 10 build, and 3 in 10 made under $540; 1 in 20 cleared $170k, ×374 the market median. Revenue is up 10% on the market; 1,107 games are announced against 417 developers who shipped in the last year.

Deciding numbers: median 4.4 times the market baseline, revenue up 10% on the market, 1,107 announced, ×2.7 per developer who shipped in the last year.
Nobody has said they are building this yet.
Exploration + Thriller
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 719
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $5.7k → $6.5k → $3.0k → $3.3k → $2.3k → $2.6k → $2.1k (still earning) → $987 (still earning)
The last cohort is still earning.
Outcomes for Exploration + Thriller: Plate 1 · outcomes, 2 yr, n = 719
Bottom 30% $538 (exactly $538)
Median $2.1k (exactly $2,096)
Top 25% $9.8k (exactly $9,777)
Top 5% $178k (exactly $177,722)
Developers, 2 yr 719
Released games 1,611
Announced 1,107
Effort 4 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 10% on the market, supply 25% more developers than the period before.

Free games: 10%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Exploration
effort 4 / 10 · medium · effort 4 sits in the medium band
Thriller
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Exploration; 4 in 10 of the top 25% also carry Adventure, Walking Simulator, Puzzle
Price point
$4.99 typical · top 25% priced $12.99 or above
Art
6 in 10 of the top 25% ship with First-Person, Atmospheric, Story Rich
Plate 4 · demand

Why players buy here

The top 25% priced at $12.99 or above; the middle game at $4.99.

The top 10 games average 89% positive over 86,684 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $540, median $2.1k, 1 in 4 over $9.7k, 1 in 20 over $170k.

3 in 10 developers made under $540. 8 in 10 of the 395 games released 1 to 2 years ago have fewer than 100 reviews. 1,107 games are announced against 417 developers who shipped in the last year, ×2.7 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Exploration with a different setting or mood, ranked by verdict then median.

  1. + Roguelike DeckbuilderFair22 devs · median $8.1k · 26 announced
  2. + MinigamesFair31 devs · median $6.7k · 42 announced
  3. + SpaceshipsFair22 devs · median $3.5k · 28 announced
  4. + Escape RoomFair122 devs · median $2.2k · 109 announced
  5. + Real-Time with PausePoor odds13 devs · median $215k · 24 announced
  6. + WuxiaPoor odds12 devs · median $192k · 35 announced
  7. + Extraction ShooterPoor odds23 devs · median $82k · 61 announced
  8. + Martial ArtsPoor odds25 devs · median $69k · 90 announced
  9. + Open World Survival CraftPoor odds146 devs · median $58k · 354 announced
  10. + MMORPGPoor odds24 devs · median $52k · 213 announced
  11. + FMVPoor odds45 devs · median $27k · 76 announced
  12. + FarmingPoor odds41 devs · median $24k · 58 announced

All 258 pairs on the Exploration page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Five Nights at Freddy's: Security Breach older $39.99 65,350 86% 2.0M $78M (exactly $78,400,395) Steel Wool Studios
Firewatch older $19.99 93,690 90% 2.8M $56M (exactly $56,185,893) Campo Santo
A Plague Tale: Requiem older $49.99 20,797 90% 624k $31M (exactly $31,189,261) Asobo Studio
Superliminal older $19.99 28,428 94% 853k $17M (exactly $17,048,272) Pillow Castle
Mouthwashing $12.99 34,353 95% 1.0M $13M (exactly $13,387,364) Wrong Organ
Five Nights at Freddy's: Secret of the Mimic $39.99 10,874 86% 326k $13M (exactly $13,045,538) Steel Wool Studios
Still Wakes the Deep older $34.99 11,213 87% 336k $12M (exactly $11,770,286) The Chinese Room
The Invincible older $29.99 10,055 87% 302k $9.0M (exactly $9,046,484) Starward Industries
The Killing Antidote · EA $29.99 7,512 88% 225k $6.8M (exactly $6,758,546) MetalStar Studio
Unheard - Voices of Crime older $6.99 30,978 95% 929k $6.5M (exactly $6,496,087) NEXT Studios
ROUTINE $24.99 7,322 91% 220k $5.5M (exactly $5,489,303) Lunar Software
Homicipher $13.99 7,821 96% 235k $3.3M (exactly $3,282,474) 八名木Games
Fears to Fathom® - Scratch Creek $7.99 7,141 75% 214k $1.7M (exactly $1,711,698) Rayll
Zoochosis $24.99 2,200 60% 66k $1.6M (exactly $1,649,340) Clapperheads
Eclipsium $12.99 3,306 91% 99k $1.3M (exactly $1,288,348) Housefire
The Complex: Expedition $14.99 2,620 89% 79k $1.2M (exactly $1,178,214) pgWave
Subliminal $9.99 3,535 74% 106k $1.1M (exactly $1,059,440) Accidental Studios

Estimates: copies = reviews × 30, gross = copies × list price.