Games › Exploration › Exploration + Horror
Should I ship a Horror Exploration game?
Exploration + Horror
Of 2,277 developers who shipped a Horror Exploration game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 3,774 more are announced, ×2.8 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $1.7k, ×3.6 the market's $480 for a 4 / 10 build, and 3 in 10 made under $450; 1 in 20 cleared $310k, ×666 the market median. Revenue is up 20% on the market; 3,774 games are announced against 1,340 developers who shipped in the last year.
| Bottom 30% | $449 (exactly $449) |
|---|---|
| Median | $1.7k (exactly $1,731) |
| Top 25% | $9.9k (exactly $9,890) |
| Top 5% | $316k (exactly $316,139) |
| Developers, 2 yr | 2,277 |
| Released games | 5,700 |
| Announced | 3,774 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 20% on the market, supply 30% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Exploration
- effort 4 / 10 · medium · effort 4 sits in the medium band
- Horror
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Exploration; 4 in 10 of the top 25% also carry Adventure, Action, Survival Horror
- Price point
- $4.99 typical · top 25% priced $14.99 or above
- Art
- 5 in 10 of the top 25% ship with Atmospheric, First-Person, 3D
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $4.99.
The top 10 games average 93% positive over 1,070,090 reviews.
What kills games here
3 in 10 developers made under $450. 8 in 10 of the 1,276 games released 1 to 2 years ago have fewer than 100 reviews. 3,774 games are announced against 1,340 developers who shipped in the last year, ×2.8 per shipper.
Adjacent niches
Exploration with a different setting or mood, ranked by verdict then median.
- + Roguelike DeckbuilderFair
- + MinigamesFair
- + SpaceshipsFair
- + Escape RoomFair
- + Real-Time with PausePoor odds
- + WuxiaPoor odds
- + Extraction ShooterPoor odds
- + Martial ArtsPoor odds
- + Open World Survival CraftPoor odds
- + MMORPGPoor odds
- + FMVPoor odds
- + FarmingPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | 7 Days to Die | older | $44.99 | 273,589 87% | 8.2M | $369M (exactly $369,263,073) | The Fun Pimps |
| | The Forest | older | $19.99 | 581,431 95% | 17M | $349M (exactly $348,684,171) | Endnight Games Ltd |
| | Subnautica | older | $29.99 | 341,390 97% | 10M | $307M (exactly $307,148,583) | Unknown Worlds Entertainment |
| | Dying Light 2 Stay Human: Reloaded Edition | older | $59.99 | 164,914 79% | 4.9M | $297M (exactly $296,795,726) | Techland |
| | Deep Rock Galactic | older | $29.99 | 303,142 97% | 9.1M | $273M (exactly $272,736,857) | Ghost Ship Games |
| | Sons Of The Forest | older | $29.99 | 284,572 88% | 8.5M | $256M (exactly $256,029,428) | Endnight Games Ltd |
| | Stray | older | $29.99 | 157,579 97% | 4.7M | $142M (exactly $141,773,826) | BlueTwelve Studio |
| | Lethal Company | · EA older | $9.99 | 411,550 97% | 12M | $123M (exactly $123,341,535) | Zeekerss |
| | Dying Light: The Beast | $59.99 | 59,318 87% | 1.8M | $107M (exactly $106,754,605) | Techland | |
| | Metro Exodus | older | $29.99 | 117,453 90% | 3.5M | $106M (exactly $105,672,464) | 4A Games |
| | Subnautica 2 | · EA | $29.99 | 116,852 91% | 3.5M | $105M (exactly $105,131,744) | Unknown Worlds Entertainment |
| | R.E.P.O. | · EA | $9.99 | 341,004 96% | 10M | $102M (exactly $102,198,899) | semiwork |
| | SILENT HILL 2 | $69.99 | 43,367 94% | 1.3M | $91M (exactly $91,057,690) | Bloober Team SA | |
| | PEAK | $7.99 | 301,964 94% | 9.1M | $72M (exactly $72,380,771) | Team PEAK | |
| | Escape the Backrooms | $9.99 | 137,315 90% | 4.1M | $41M (exactly $41,153,306) | Fancy Games, Blackbird Interactive | |
| | SILENT HILL f | $69.99 | 19,061 80% | 572k | $40M (exactly $40,022,382) | NeoBards Entertainment Ltd. | |
| | DEATH STRANDING 2: ON THE BEACH | $69.99 | 15,434 94% | 463k | $32M (exactly $32,406,770) | KOJIMA PRODUCTIONS, Nixxes Software | |
| | Mortal Shell II | $49.99 | 18,644 79% | 559k | $28M (exactly $27,960,407) | Cold Symmetry | |
| | Witchfire | · EA | $39.99 | 17,131 91% | 514k | $21M (exactly $20,552,061) | The Astronauts |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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