Do I ship it?

GamesIdlerIdler + Demons

Specimen · observed

Should I ship a Demon Idler?

Idler + Demons

Of 30 developers who shipped a Demon Idler in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 34 more are announced.

Verdict: fair, for a 4 / 10 build.

The middle developer here made $1.3k, ×2.6 the market's $480 for a 4 / 10 build, with 3 in 10 under $600. Revenue is up 215% on the market; 34 games are announced against 19 developers who shipped in the last year.

Deciding numbers: median 2.6 times the market baseline, revenue up 215% on the market, 34 announced, ×1.8 per developer who shipped in the last year.
Nobody has said they are building this yet.
Idler + Demons
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 30
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $1.4k → $657 → $1.3k → $1.1k → $1.9k → $2.5k (still earning) → $179 (still earning)
The last cohort is still earning.
Outcomes for Idler + Demons: Plate 1 · outcomes, 2 yr, n = 30
Bottom 30% $599 (exactly $599)
Median $1.3k (exactly $1,258)
Top 25% $3.0k (exactly $2,967)
Top 5% $29k (exactly $29,326)
Developers, 2 yr 30
Released games 69
Announced 34
Effort 4 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 215% on the market, supply 75% more developers than the period before.

Free games: 19%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Idler
effort 1 / 10 · high · number growth curves and a UI
Demons
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Idler; 4 in 10 of the top 25% also carry Adventure, Incremental, RPG
Price point
$4.99 typical · top 25% priced $10.99 or above
Art
6 in 10 of the top 25% ship with 2D, Atmospheric, Cute
Plate 4 · demand

Why players buy here

The top 25% priced at $10.99 or above; the middle game at $4.99.

The top 10 games average 73% positive over 1,083 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $600, median $1.3k, 1 in 4 over $2.9k, 1 in 20 over $29k.

3 in 10 developers made under $600. 9 in 10 of the 11 games released 1 to 2 years ago have fewer than 100 reviews. 34 games are announced against 19 developers who shipped in the last year.

Plate 6 · same mechanic, other settings

Adjacent niches

Idler with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds10 devs · median $36k · 10 announced
  2. + FarmingStrong odds33 devs · median $5.9k · 25 announced
  3. + Hack and SlashFair32 devs · median $6.4k · 50 announced
  4. + DrivingFair16 devs · median $5.5k · 18 announced
  5. + LootFair181 devs · median $4.5k · 256 announced
  6. + FPSFair22 devs · median $4.2k · 23 announced
  7. + Turn-Based CombatFair52 devs · median $4.0k · 41 announced
  8. + Turn-Based StrategyFair50 devs · median $3.6k · 45 announced
  9. + Dynamic NarrationFair16 devs · median $3.0k · 17 announced
  10. + Dark FantasyFair83 devs · median $2.9k · 128 announced
  11. + CapitalismFair205 devs · median $2.9k · 260 announced
  12. + SwordplayFair9 devs · median $2.7k · 4 announced

All 177 pairs on the Idler page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Melvor Idle older $9.99 14,630 90% 439k $4.4M (exactly $4,384,611) Games by Malcs
Loot Tycoon · EA $6.99 544 71% 16k $114k (exactly $114,077) Parallel Portal
Sex with Succubus ❤️‍🔥 older $9.99 176 50% 5.3k $53k (exactly $52,747) Octo Games
Family curse older $6.99 222 90% 6.7k $47k (exactly $46,553) Stork Game
Succubus: SEX Story older $9.99 119 66% 3.6k $36k (exactly $35,664) Octo Games
The Sin older $4.99 222 87% 6.7k $33k (exactly $33,233) Baba Nura
Night Mysteries: The Amphora Prisoner older $10.99 90 63% 2.7k $30k (exactly $29,673) Anvate Games
Dungeon Devotion $3.99 245 83% 7.4k $29k (exactly $29,326) Pink Tea
希望之城 The City Of Hope older $6.99 126 68% 3.8k $26k (exactly $26,422) 家里蹲工作室
Kingdom of Lust · EA $12.99 62 64% 1.9k $24k (exactly $24,161) Alienguy
Yollen $3.99 112 66% 3.4k $13k (exactly $13,406) axilirate
EmyLiveShow: Demons & Mistresses Tale $10.99 30 83% 900 $9.9k (exactly $9,891) Team Emily
BreakEven - Idle · EA $4.99 39 58% 1.2k $5.8k (exactly $5,838) NKnives
The Heresy of Gibur $9.99 12 75% 360 $3.6k (exactly $3,596) Paper-Dolls-Game-studio, Towndarktales
Kimono Cats $8.99 11 100% 330 $3.0k (exactly $2,967) HumaNature Studios
The Exorcist $7.99 11 90% 330 $2.6k (exactly $2,637) Necto
Bottomless Pit Supervisor $4.99 17 58% 510 $2.5k (exactly $2,545) sudo make

Estimates: copies = reviews × 30, gross = copies × list price.