Games › Co-op Campaign › Co-op Campaign + Strategy
Should I ship a Co-op Campaign Strategy game?
Co-op Campaign + Strategy
Of 42 developers who shipped a Co-op Campaign Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 101 more are announced, ×5.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 8 / 10 build.
The middle developer here made $3.6k, ×2.4 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $600; 1 in 20 cleared $1.4M, ×946 the market median. Revenue is down 45% on the market; 101 games are announced against 19 developers who shipped in the last year.
| Bottom 30% | $599 (exactly $599) |
|---|---|
| Median | $3.6k (exactly $3,596) |
| Top 25% | $52k (exactly $52,462) |
| Top 5% | $1.4M (exactly $1,417,028) |
| Developers, 2 yr | 42 |
| Released games | 138 |
| Announced | 101 |
| Effort | 8 / 10 |
| AI-buildability | Low |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 45% on the market, supply 15% fewer developers than the period before.
Free games: 18%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- Co-op Campaign
- effort 8 / 10 · low · shared campaign state over the network
- Strategy
- effort 5 / 10 · medium · effort 5 sits in the medium band
What it takes
- Effort
- 8 / 10 · online systems, open world
- Systems
- Co-op Campaign, Strategy; 5 in 10 of the top 25% also carry Co-op, Online Co-Op, Action
- Price point
- $9.99 typical · top 25% priced $29.99 or above
- Art
- 4 in 10 of the top 25% ship with 3D
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $9.99.
The top 10 games average 84% positive over 14,087 reviews.
What kills games here
3 in 10 developers made under $600. 7 in 10 of the 25 games released 1 to 2 years ago have fewer than 100 reviews. 101 games are announced against 19 developers who shipped in the last year, ×5.3 per shipper.
Adjacent niches
Co-op Campaign with a different second tag, ranked by verdict then median.
- + Open WorldPoor odds
- + ZombiesPoor odds
- + Psychological HorrorPoor odds
- + SurvivalPoor odds
- + HorrorPoor odds
- + Survival HorrorPoor odds
- + ExplorationPoor odds
- + Sci-fiPoor odds
- + Puzzle PlatformerPoor odds
- + Female ProtagonistPoor odds
- + PlatformerPoor odds
- + CraftingPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Baldur's Gate 3 | older | $59.99 | 755,010 96% | 23M | $1.4B (exactly $1,358,791,497) | Larian Studios |
| | Divinity: Original Sin 2 - Definitive Edition | older | $44.99 | 180,782 95% | 5.4M | $244M (exactly $244,001,465) | Larian Studios |
| | The Riftbreaker | older | $29.99 | 22,127 90% | 664k | $20M (exactly $19,907,662) | EXOR Studios |
| | Jagged Alliance 3 | older | $44.99 | 10,882 89% | 326k | $15M (exactly $14,687,435) | Haemimont Games |
| | Gloomhaven | older | $34.99 | 13,628 82% | 409k | $14M (exactly $14,305,312) | Flaming Fowl Studios, Saber Interactive |
| | Warhammer 40,000: Dawn of War II - Anniversary Edition (Classic) | older | $49.99 | 8,084 85% | 243k | $12M (exactly $12,123,575) | Relic Entertainment, Feral Interactive… (Relic Entertainment, Feral Interactive (Mac/Linux)) |
| | Dungeons 3 | older | $29.99 | 12,648 93% | 379k | $11M (exactly $11,379,406) | Realmforge Studios |
| | Orcs Must Die! 3 | older | $29.99 | 10,930 85% | 328k | $9.8M (exactly $9,833,721) | Robot Entertainment |
| | From the Depths | older | $24.99 | 11,059 89% | 332k | $8.3M (exactly $8,290,932) | Brilliant Skies Ltd. |
| | SCP: 5K | · EA older | $19.99 | 12,334 80% | 370k | $7.4M (exactly $7,396,700) | Affray Interactive |
| | Diablo II: Resurrected – Infernal Edition | $39.99 | 5,855 86% | 176k | $7.0M (exactly $7,024,244) | Blizzard Entertainment, Inc. | |
| | Teenage Mutant Ninja Turtles: Splintered Fate | $29.99 | 4,143 83% | 124k | $3.7M (exactly $3,727,457) | Super Evil Megacorp | |
| | ERA ONE | · EA | $29.99 | 1,575 86% | 47k | $1.4M (exactly $1,417,028) | Team Complex LTD |
| | Demeo x Dungeons & Dragons: Battlemarked | $29.99 | 1,235 82% | 37k | $1.1M (exactly $1,111,130) | Resolution Games | |
| | 63 Days | $29.99 | 413 72% | 12k | $372k (exactly $371,576) | Destructive Creations | |
| | Industrial Annihilation | · EA | $29.99 | 206 27% | 6.2k | $185k (exactly $185,338) | Galactic Annihilation |
| | My Supermarket | $14.99 | 248 87% | 7.4k | $112k (exactly $111,526) | NeroForge | |
| | Forsworn | $15.99 | 187 90% | 5.6k | $90k (exactly $89,704) | Resummon Studios LLC | |
| | Chip ‘n Clawz vs. The Brainioids | $29.99 | 90 83% | 2.7k | $81k (exactly $80,973) | Snapshot Games Inc. | |
| | Keep Keepers | $17.99 | 135 87% | 4.1k | $73k (exactly $72,860) | Thunderrock Innovations |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.