Do I ship it?

GamesCo-op CampaignCo-op Campaign + Strategy

Specimen · observed

Should I ship a Co-op Campaign Strategy game?

Co-op Campaign + Strategy

Of 42 developers who shipped a Co-op Campaign Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 101 more are announced, ×5.3 for every developer who shipped in the last year.

Verdict: poor odds, for a 8 / 10 build.

The middle developer here made $3.6k, ×2.4 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $600; 1 in 20 cleared $1.4M, ×946 the market median. Revenue is down 45% on the market; 101 games are announced against 19 developers who shipped in the last year.

Deciding numbers: median 2.4 times the market baseline, revenue down 45% on the market, 101 announced, ×5.3 per developer who shipped in the last year.
Nobody has said they are building this yet.
Co-op Campaign + Strategy
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 42
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $1.9k → $17k → $56k → $41k → $2.7k → $21k → $1.2k (still earning) → $12k (still earning)
The last cohort is still earning.
Outcomes for Co-op Campaign + Strategy: Plate 1 · outcomes, 2 yr, n = 42
Bottom 30% $599 (exactly $599)
Median $3.6k (exactly $3,596)
Top 25% $52k (exactly $52,462)
Top 5% $1.4M (exactly $1,417,028)
Developers, 2 yr 42
Released games 138
Announced 101
Effort 8 / 10
AI-buildability Low
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 45% on the market, supply 15% fewer developers than the period before.

Free games: 18%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Co-op Campaign
effort 8 / 10 · low · shared campaign state over the network
Strategy
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
8 / 10 · online systems, open world
Systems
Co-op Campaign, Strategy; 5 in 10 of the top 25% also carry Co-op, Online Co-Op, Action
Price point
$9.99 typical · top 25% priced $29.99 or above
Art
4 in 10 of the top 25% ship with 3D
Plate 4 · demand

Why players buy here

The top 25% priced at $29.99 or above; the middle game at $9.99.

The top 10 games average 84% positive over 14,087 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $600, median $3.6k, 1 in 4 over $52k, 1 in 20 over $1.4M.

3 in 10 developers made under $600. 7 in 10 of the 25 games released 1 to 2 years ago have fewer than 100 reviews. 101 games are announced against 19 developers who shipped in the last year, ×5.3 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Co-op Campaign with a different second tag, ranked by verdict then median.

  1. + Open WorldPoor odds17 devs · median $267k · 65 announced
  2. + ZombiesPoor odds12 devs · median $27k · 22 announced
  3. + Psychological HorrorPoor odds18 devs · median $27k · 27 announced
  4. + SurvivalPoor odds18 devs · median $16k · 44 announced
  5. + HorrorPoor odds31 devs · median $14k · 66 announced
  6. + Survival HorrorPoor odds19 devs · median $14k · 39 announced
  7. + ExplorationPoor odds54 devs · median $14k · 153 announced
  8. + Sci-fiPoor odds40 devs · median $13k · 78 announced
  9. + Puzzle PlatformerPoor odds26 devs · median $9.0k · 53 announced
  10. + Female ProtagonistPoor odds19 devs · median $6.6k · 29 announced
  11. + PlatformerPoor odds32 devs · median $6.5k · 90 announced
  12. + CraftingPoor odds17 devs · median $6.2k · 34 announced

All 81 pairs on the Co-op Campaign page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Baldur's Gate 3 older $59.99 755,010 96% 23M $1.4B (exactly $1,358,791,497) Larian Studios
Divinity: Original Sin 2 - Definitive Edition older $44.99 180,782 95% 5.4M $244M (exactly $244,001,465) Larian Studios
The Riftbreaker older $29.99 22,127 90% 664k $20M (exactly $19,907,662) EXOR Studios
Jagged Alliance 3 older $44.99 10,882 89% 326k $15M (exactly $14,687,435) Haemimont Games
Gloomhaven older $34.99 13,628 82% 409k $14M (exactly $14,305,312) Flaming Fowl Studios, Saber Interactive
Warhammer 40,000: Dawn of War II - Anniversary Edition (Classic) older $49.99 8,084 85% 243k $12M (exactly $12,123,575) Relic Entertainment, Feral Interactive… (Relic Entertainment, Feral Interactive (Mac/Linux))
Dungeons 3 older $29.99 12,648 93% 379k $11M (exactly $11,379,406) Realmforge Studios
Orcs Must Die! 3 older $29.99 10,930 85% 328k $9.8M (exactly $9,833,721) Robot Entertainment
From the Depths older $24.99 11,059 89% 332k $8.3M (exactly $8,290,932) Brilliant Skies Ltd.
SCP: 5K · EA older $19.99 12,334 80% 370k $7.4M (exactly $7,396,700) Affray Interactive
Diablo II: Resurrected – Infernal Edition $39.99 5,855 86% 176k $7.0M (exactly $7,024,244) Blizzard Entertainment, Inc.
Teenage Mutant Ninja Turtles: Splintered Fate $29.99 4,143 83% 124k $3.7M (exactly $3,727,457) Super Evil Megacorp
ERA ONE · EA $29.99 1,575 86% 47k $1.4M (exactly $1,417,028) Team Complex LTD
Demeo x Dungeons & Dragons: Battlemarked $29.99 1,235 82% 37k $1.1M (exactly $1,111,130) Resolution Games
63 Days $29.99 413 72% 12k $372k (exactly $371,576) Destructive Creations
Industrial Annihilation · EA $29.99 206 27% 6.2k $185k (exactly $185,338) Galactic Annihilation
My Supermarket $14.99 248 87% 7.4k $112k (exactly $111,526) NeroForge
Forsworn $15.99 187 90% 5.6k $90k (exactly $89,704) Resummon Studios LLC
Chip ‘n Clawz vs. The Brainioids $29.99 90 83% 2.7k $81k (exactly $80,973) Snapshot Games Inc.
Keep Keepers $17.99 135 87% 4.1k $73k (exactly $72,860) Thunderrock Innovations

Estimates: copies = reviews × 30, gross = copies × list price.